Analysis of the market for exhibition services in India
The relevance of research
One of the most important indicators of the state of the economy in the country is the level of activity in the congress and exhibition services market. Both domestic and international commerce cannot do without high-quality platforms for communication between representatives of various circles of the business community, authorities and the end consumer. In turn, the congress and exhibition industry itself is a large and diversified business.
Purpose of the study
Analysis of the state of the exhibition services market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of exhibition services
Content
Part 1. An Overview of the Indian Exhibition Services Market
1.1. Definition and Characteristics of the Indian Exhibition Services Market
1.2. Dynamics of the volume of the Indian market of services for organizing exhibitions, 2015-2019
1.3. Market structure by type of service provided in India
1.4. The structure of the market of services for organizing exhibitions in the Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2: Competitive Analysis in the Indian Exhibition Services Market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of exhibition services
3.1. Estimation of the volume of consumption of services for the organization of exhibitions per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the market for exhibition services until 2024
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. An Overview of the Indian Exhibition Services Market
1.1. Definition and Characteristics of the Indian Exhibition Services Market
One of the most important indicators of the state of the economy in the country is the level of activity ...
The exhibition industry is a set of enterprises engaged in ...
The modern history of the exhibition industry in India began in fact from ... the year when ...
In 2015-2016, due to … the growth of the Indian convention and exhibition industry …
...
Today, on a global scale, India's share in the international congress and exhibition market is limited by …%.
An important driver for the development of the congress and exhibition industry is the modern …
...
During the exhibition event, the following groups of participants can be distinguished:
- organizer of exhibitions - ...;
- owner ...;
- ...
In modern exhibition practice, a certain typology of exhibition events has developed. The classification of exhibitions is based on the following features: ...
...
1.2. Dynamics of the volume of the Indian market of services for organizing exhibitions, 2015-2019
Let us consider the dynamics of the volume of the market of services for the organization of exhibitions in India.
Diagram 1. Dynamics of the volume of the market of services for organizing exhibitions, 2014-2019, billion Rs.
In order to obtain a simple and visual display of the state of the exhibition industry in India in dynamics ... we developed a methodology for calculating the index of the exhibition industry in India.
The index is determined by ....
2014 has been decided...
According to GidMarket's calculations made by …, the volume of the exhibition services market in 2019 at current prices amounted to … billion Rs., … compared to 2018 by …%. At the same time, minus inflation (increase in the cost of services), the market is …% compared to 2018.
In the period before the crisis of 2015-2016, the market was developing at … rates. In 2015…
Further, from 2016 to 2019, there was … market volume in monetary terms in … (growth from …% to …% per year), while it can be concluded that almost every year the main driver of growth was …
1.3. Market structure by type of service provided in India
The diagram shows the structure of the market by the subject of exhibitions held in India based on the data ... The rating was compiled by ...
For example, in the diagram, the structure is calculated by GidMarket according to the shares of exhibitions of the indicated topics in ... The topics that occupy at least ...% in the structure are presented in detail. The top 5 in terms of total occupied space included the following exhibition topics:
- … with a share of …%;
- … with a share of …%;
- ...
The table also shows the structure of exhibitions by occupied space (all topics), by the number of professional visitors and by the number of exhibitors (companies participating in exhibitions).
Table 1. Market structure of exhibitions by subject, units rev.
Among the above 5 most large-scale topics in terms of area, 3 are also the most large-scale and in terms of ... Also, from the topics that occupy a share of more than 5% for each of the criteria, one can single out ...
For some categories of exhibitions, features can be distinguished, for example, by subject ... shares by exhibition space and the number of exhibitors ..., but such exhibitions are visited by ..., which leads to greater efficiency of use ... For the subject ... it is typical ...
Of the more than … analyzed … exhibitions held in India, almost …% were for the B2B segment, …% for both B2B and B2C. The share of exhibitions organized only for B2C, …
1.4. The structure of the market of services for organizing exhibitions in the Union Territories
It is logical that most exhibitions and other business events are held in …, therefore, to determine the geographical structure of the market, we will use data reflecting the shares of ....
… traditionally accounts for the largest share of the event market, especially in terms of company revenues (…%). This is due to the high ... ... (also taken into account together with ...) is in second place, but significantly behind ... - the share in terms of the number of companies is ...%, and in terms of revenue - ...%. The share of other regions included in the top 10 of the Event Potential Rating (that is, still …) accounts for …% and …% of the market. These towns …
As for the structure by union territories, it almost completely reflects the previously presented structure by major cities of India: it leads in physical and value terms ... Union territories, where ...
1.5. Assessment of current trends and development prospects of the studied market
The following features, trends and prospects are noted in the market of exhibition activities and, accordingly, the market of services for organizing exhibitions:
- Extremely uneven...
- Despite …
...
- The exhibition and congress industry is ... a profitable business, activating economic activity in ...
- Exhibition operators go beyond ...
...
- There is also a disappearance...
1.6. Assessment of factors affecting the market
Macroeconomic factors affect the dynamics of all sectors of the Indian economy, including the market for exhibition services. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total cost of...
Chart 7 shows India's GDP growth rate from 2017 to 2019 at comparable prices (at 2016 prices).
The impact of the crisis that began in 2008 has led to …
Further, until 2014, the growth rate was …, and in 2015 it was … In 2015, which accounted for … in the state, the decline in GDP amounted to …% compared to the previous 2014, and since the dynamics of GDP …
In 2016, GDP is …% compared to the previous year.
According to the review ... At the end of 2019, the GDP index amounted to …%.
Diagram 7. Dynamics of India's GDP, 2007-2019, % to the previous year
Under the circumstances that currently (April 2020) negatively affect the size of GDP in the short and medium term, we will indicate the opinions of experts.
On March 18, 2020, Investment Banks … announced the start of …
According to the expectations of … (as of 14.04.2020/2020/ ) in the global economy will experience …
Regarding India, experts predict…
Let's take a look at some of the experts' assessments: ...
As such, there is considerable disagreement between experts…
Currently, the factor of the decline in GDP in 2020 is …
...
Demographic (social)
...
technological
...
Political
...
We combine all these factors in the form of a STEP analysis.
Table 8. STEP-analysis of factors affecting the market for exhibition services
According to the results of the performed STEP-analysis, macro-environment factors have a greater influence on the exhibition organization services market. Economic factors have ... The rest of the considered groups of factors have a ... influence on the development of the market.
Holding back market development in 2020: …
The positive impact on the market is...
1.7. Analysis of sectoral indicators of financial and economic activity
Important data for analyzing the state of the industry is the dynamics of such indicators as profitability, liquidity, and business activity.
The table shows the dynamics of the gross profit margin (the ratio of gross profit to income).
During the period under review, from 2015 to 2019, the dynamics of the gross margin indicator in the exhibition services industry had ... character - ... Gross margin fluctuated from ...% to ...%. When compared with the indicator for all sectors of the Indian economy, the deviations in the profitability of services for organizing exhibitions were .. At the end of 2019, the gross margin for the industry under consideration was ... the indicator for all industries by ... p.p.
Consider the dynamics of profitability before tax.
Diagram 16. Profitability of profit before tax (profit of the reporting period) in the field of services for organizing exhibitions in comparison with all sectors of the Indian economy, 2015-2019, %
In the 2016 crisis year, despite …, market companies had significantly …, which led to a sharp …% (in 2015 …%).
In 2017-2019, the indicator showed … dynamics. In 2015, 2017-2019, the work of the exhibition services industry can be called …
Consider the liquidity indicators in the exhibition services industry. The indicator of current liquidity is ...
The estimated indicator of current liquidity of a normally operating solvent legal entity should be ...
...
For the industry under consideration, during the period from 2015 to 2019, the dynamics of the total coverage indicator ... The nature of the change in this value ... In 2017 and 2018, there was ... current liquidity compared to the previous year, the minimum value was reached in ... year and amounted to ... The annual value of current liquidity …
A more stringent liquidity criterion is the absolute liquidity ratio. He shows, …
The normal value of the absolute liquidity ratio ranges from ...
Table 7 shows the dynamics of this coefficient.
During the period under review, the overall indicator for all sectors of the Indian economy did not fall below …, which indicates …
Business activity is the ability of an enterprise ...
Let us consider the dynamics of the average term of receivables turnover in the exhibition services industry in India.
The dynamics of the average turnover period of receivables in the period from 2015 to 2019 had … character, the maximum was observed in 2016 – … days. days Compared to the pre-crisis period (in 2013, the indicator was equal to ... days days), the indicator ... in 2016 ..., then in 2017-2019 was ...
The stability of the financial position of the enterprise is impossible without effective management of working capital, based ...
The equity ratio characterizes the presence of ...
The final working capital ratio for all sectors of the economy in India in 2015-2019 shows the dynamics to ... The indicator for the considered industry of exhibition services ... standard value ...% and values for all sectors of the economy during 2015-2017 and in 2019 year, and in 2018 was ...
Thus, compliance with the standards and (or) positive dynamics and (or) exceeding the indicators in all sectors of the Indian economy demonstrate ...
Part 2: Competitive Analysis in the Indian Exhibition Services Market
2.1. Major players in the market
The exhibition services market in India is characterized by … a level of concentration (a large number of …). The Herfindahl-Hirschman index for the Top 30 market participants is equal to HHI =…, probably, for the entire number of market operators the index does not exceed the value of …. So HHI...
The largest operators of the exhibition organization services market include: JSC ..., Group of Companies ..., JSC ..., Group of Companies ... and ...
2.2. Market shares of the largest competitors
Conducting a competitive analysis among companies providing services for organizing exhibitions is complicated by the fact that most often it is ... They are represented by several ...
Diagram 20. Shares of the largest competitors in the exhibition services market in 2019, %
According to GidMarket's assessment and calculation, the Top 5 companies in the exhibition services market include the following: … with a share of …%, Group … with a share of …%, JSC … Top 5 companies occupy a share of …%. Other companies in total occupy a share of …%. The market is enough ... The largest companies are concentrated in ...
The other three companies in the Top 5 are affiliates of...
2.3. Profiles of major players
AO...
...
The dynamics of the total volume of revenues of the leading companies of the market has … character – an indicator annually... The average annual growth rate for the period amounted to …%. Top-5 companies' revenue growth rates exceed …
Part 3. Analysis of the consumption of exhibition services
3.1. Estimation of the volume of consumption of services for the organization of exhibitions per capita
Estimation of the volume of consumption of exhibition services in India per capita was made by GidMarket on the basis of ...
As can be seen from the chart, the consumption of exhibition services in India has been at … rates during 2015-2019. The average growth rate was …%, and for the period the volume of consumption per capita in current prices was …%.
3.2. Market Saturation and Estimated Market Potential in India
Today in the world exhibition and congress activities are recognized as …
According to the GidMarket calculation, the share of the exhibition industry in the gross domestic product of India in the period under review ranged from …% (in 2016) to …% (in 2019). This is … than in most major European countries. Yes, in
Great Britain … According to …%. Comparison of these data with the level of share in GDP in India indicates …
Thus, the potential capacity of the exhibition services market in India is “…%” of the actual market volume in 2019 in this year’s prices, which corresponds to the value of … billion Rs.
Diagram 23. The share of the exhibition industry in GDP in European countries, %
3.3. Description of consumer preferences
...
3.4. Price analysis
...
Part 4. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the market of services for organizing exhibitions dominate over ... A comprehensive assessment of the factors of investment attractiveness is ... points - ... the investment climate. This means that within the industry in question…
The most significant positive factors. …
The most significant negative factors. …
Part 5. Forecast for the development of the market for exhibition services until 2024
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the market of services for organizing exhibitions, 2014-2019, billion Rs.
Chart 2. India Exhibition Industry Index 2014-2019 (estimated), points
Diagram 3. Structure of the market of services for the organization of exhibitions by types,%
Diagram 4. Structure of the market of services for organizing exhibitions by target audience, %
Diagram 5. The structure of the provision of services for organizing exhibitions in India by major cities in 2019,%
Diagram 6. Shares of federal districts in the Indian event market in 2019, %
Diagram 7. Dynamics of India's GDP, 2007-2019, % to the previous year
Chart 8. Expert forecasts for a decline in real GDP in India in 2020 (baseline/neutral scenario), %
Chart 9. Monthly dynamics of the US dollar against the rupee, 2015-2020 (Jan-Apr.), Rs. for 1 US dollar
Diagram 10. Dynamics of real incomes of the population of India, 2011 - 2019, % to the previous year
Diagram 11. Population dynamics in India as of January 1, 2010-2020, million people, %
Diagram 12. Population forecast in India for the period 2021-2024, million people
Chart 13. Measures taken in connection with the spread of COVID-19 by respondent companies in relation to planned business events in India and abroad (as of March-April 2020), %
Diagram 14. Measures taken in connection with the spread of COVID-19 by respondent companies in relation to planned foreign events (as of March-April 2020), %
Diagram 15. Dynamics of the average interest rate on loans, 2014-2019 (Jan-Nov), years, %
Diagram 16. Profitability of profit before tax (profit of the reporting period) in the field of services for organizing exhibitions in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 17. Current liquidity (total coverage) in the field of exhibition services for 2015-2019, times
Diagram 18. Business activity (average turnover period of receivables) in the field of services for organizing exhibitions, for 2015-2019, days days
Diagram 19. Financial stability (security of own working capital) in the field of services for the organization of exhibitions, in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 20. Shares of the largest competitors in the exhibition services market in 2019, %
Diagram 21. Dynamics of the total revenue of the largest operators in the market of services for organizing exhibitions (TOP-5) in India, 2015-2019, billion Rs.
Diagram 22. The volume of consumption of services for the organization of exhibitions per capita, 2015-2019, Rs./person
Diagram 23. The share of the exhibition industry in GDP in European countries, %
Diagram 24. Criteria for making a decision by an exhibitor to participate in an exhibition, %
Diagram 25. Dynamics and volume of the exhibition activity market in 2007-2020, billion Rs., %
Diagram 26. Forecast of the volume of the market for exhibition services in 2020-2024 according to 3 scenarios, billion Rs.
Tables
Table 1. Market structure of exhibitions by subject, units rev.
Table 2. Rating of event potential of Indian regions in 2014-2019, place in the rating
Table 3. Expert forecasts for a decline in real GDP in India in 2020 (baseline/neutral scenario), %
Table 4. Average producer prices for electricity in India at the end of the period in 2017-2019, rupees per unit of measurement, CPI for electricity supply services, %
Table 5. Urban and rural population in India in 2014-2019, million people, %
Table 6. Total figures for canceled exhibitions according to the organizers (as of March-April 2020), units rev.
Table 7. Weighted average interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2014-2019 (Jan-Nov)
Table 8. STEP-analysis of factors affecting the market for exhibition services
Table 9. Gross margin of the exhibition services industry in comparison with all sectors of the Indian economy, 2015-2019, %
Table 10. Absolute liquidity in the exhibition services sector in comparison with all sectors of the Indian economy, 2015-2019, times
Table 11. Main companies participating in the market of services for organizing exhibitions in 2019
Table 12. Basic information about participant No. 1 of the exhibition services market
Table 13. Basic information about participant No. 2 of the exhibition services market
Table 14. Basic information about participant No. 3 of the exhibition services market
Table 15. Basic information about participant No. 4 of the exhibition services market
Table 16. Basic information about participant No. 5 of the exhibition services market
Table 17. Consumer price indices in the market of services for organizing exhibitions in India in 2015-2020 (Jan.-Mar.), %
Table 18. Average prices in the market for organizing exhibitions across the Union Territories in 2019, units rev.
Table 19. Assessment of factors of investment attractiveness of the market of services for organizing exhibitions
Table 20. Consequences of the impact of pandemic-related restrictive measures for 3 scenarios
All reports