Analysis of the market for adult and children's orthopedic shoes in India
The relevance of research
The object of this study is orthopedic shoes - shoes, the design of which is developed taking into account pathological deviations in the foot, lower leg or thigh. The subject of the study includes complex orthopedic, including orthopedic shoes with individual manufacturing parameters, as well as low-complex orthopedic shoes
Purpose of the study
Analysis of the state of the orthopedic footwear market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the orthopedic footwear market
Content
Part 1. Orthopedic Shoes Market Overview in India
1.1. Main characteristics of the market
1.2. Current trends and development prospects of the studied market
1.3. Market share of imports
1.4. Dynamics of market volume 2017-2018 Potential market capacity
1.5. Market structure of orthopedic shoes (adult, children)
1.6. Assessment of factors affecting the market
Part 2: Competitor Analysis
2.1. Major players in the market
2.2. Market shares of the largest competitors
Part 3. Analysis of the production of orthopedic shoes in India
3.1. Production volume in 2017-2018
3.1.1. including production volume of adult orthopedic shoes
3.1.2. including production volume of children's orthopedic shoes
3.2. structure of production of orthopedic shoes by union territories
Part 4. Analysis of imports and exports in 2018
4.1. Product import volume
4.2. Import structure
4.2.1. by producing countries (in physical and value terms)
4.2.2. by manufacturing companies (in physical and value terms)
4.2.3. Average import price
4.3. Product export volume
Part 5. Recommendations and conclusions
Research excerpt
Part 1. Orthopedic Shoes Market Overview in India
1.1. Main characteristics of the market
The object of this study is orthopedic shoes - shoes, the design of which is developed taking into account pathological deviations in the foot, lower leg or thigh.
The subject of the study includes complex orthopedic shoes (orthopedic shoes, the design of which is designed taking into account pronounced pathological deviations and intended for users with severe impairments of static-dynamic function), including orthopedic shoes with individual manufacturing parameters, as well as low-complex orthopedic shoes (shoes, the design of which is designed with taking into account moderately expressed pathological deviations and intended for users with moderately expressed violations of statodynamic function).
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According to GOST R 57761-2017 “Orthopedic footwear. Terms and definitions, distinguish the following types of orthopedic shoes according to their functional purpose: with longitudinal flat feet; flattening of the forefoot; combined form of flat feet; - valgus, flat-valgus foot; varus, semi-varus foot; hollow foot; equinus foot; heel foot; clubfoot; deformation and flexion contracture of the toes; shortening of the lower limb; sagging foot; paralytic foot; diabetic foot; lymphostasis; acromegaly; with different lengths of feet (trace); foot stumps; for the two-armed; with diseases of the feet; for prostheses; for orthopedic devices.
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1.2. Current trends and development prospects of the studied market
The main trends in the orthopedic footwear market include the following:
Against the backdrop of a five-year constant decline in real incomes of the population, price competition intensifies in the orthopedic footwear market. Consumers are forced to look for an alternative to high-quality imported orthopedic shoes due to financial constraints.
The formation of a quality proposal from domestic manufacturers is hindered by the current state. a compensation system for consumers in need of orthopedic shoes; and a mechanism for selecting the program executing company through tenders and selecting the executor at the lowest price. The minimum price indicated by the manufacturer forces manufacturers to reduce the quality of products. And also - the presence of a fixed price limit when purchasing orthopedic shoes, which can be compensated to the buyer within the framework of social support programs
Lack of tradition and experience in the orthopedic footwear industry in India
An increasing number of chains specializing in the sale of orthopedic products are introducing a foot diagnostic service in salons.
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The prospects for this market include:
Development of supply from Indian manufacturers…
Implementation of ""deferred demand"" ...
Building a culture of acquiring specialized groups of adult orthopedic footwear…
1.3. Market share of imports
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1.4. Dynamics of the market volume in 2017-2018 Potential market capacity
According to GidMarket, the potential of the orthopedic footwear market …
In addition, the issue of product quality and compliance of its parameters with the requirements of current regulatory documents remains an acute issue in the orthopedic footwear market in India.
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The following unsatisfactory characteristics of the tested shoes attracted the attention of the experts: ...
1.5. Market structure of orthopedic shoes (adult, children)
According to the results of 2018, in the structure of production of orthopedic shoes, there were … for orthopedic shoes for adults and … for orthopedic shoes for children.
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1.6. Assessment of factors affecting the marketк
Let's consider the macrofactors influencing the development of the analyzed market.
Economic
The dynamics of GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation. The dynamics of GDP is a determining indicator of the vector and speed of development of the entire set of industries in the country.
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Currency Rates
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Level of real incomes of the population. This factor determines the level of solvent demand.
Diagram 6. Dynamics of real money income of the population of India, 2012 - 2018
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Demographic
During 2011-2017 India's population showed...
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technological
Continuous improvement of technologies and capabilities for the manufacture of orthopedic products.
Thus, 3D scanning of the foot and other digital technologies, the use of machine tools with program control, etc. have appeared on the market. This allows you to improve the quality and reduce the lead time for orders for the manufacture of orthopedic shoes.
In the orthopedic footwear industry, there is an acute shortage of qualified personnel specializing specifically in the production of orthopedic footwear. …
Political and legal
There are standards in the industry that regulate the requirements for the production and technical characteristics of orthopedic shoes:
GOST R 54407-2011. Orthopedic footwear. General specifications.
GOST R 57761-2017. Orthopedic footwear. Terms and Definitions.
As noted above, these standards were introduced for the first time in 2011 and 2017.
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State registration of medical devices is carried out on the basis of the results of technical tests, clinical trials and toxicological studies.
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Table 3. STEP analysis of factors influencing the orthopedic footwear market
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Part 2: Competitor Analysis
2.1. Major players in the market
Table 4 shows the largest players - brands in the orthopedic footwear market.
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2.2. Market shares of the largest competitors
Describing the competitive situation in the orthopedic footwear market in India, it should be noted that the market as a whole is characterized by …
Diagram 8. Market shares of orthopedic shoes of the largest brands-competitors, 2018, %
Given that some operators specialize in the children's segment or only in the segment of adult orthopedic footwear, it is advisable to consider the competitive picture in each of these segments.
Diagram 9. Shares in the segment of ADULT orthopedic shoes of the largest brands-competitors, 2018, %
So, in the segment of adult orthopedic shoes, large brands (in descending order of share in the segment ...
Diagram 10. Shares in the CHILDREN'S orthopedic footwear segment of the largest competing brands, 2018, %
In the segment of children's orthopedic shoes, eight brands are among the major brands: ...
Part 3. Analysis of the production of orthopedic shoes in India
3.1. Production volume in 2017-2018
According to Rosstat, the volume of production of orthopedic shoes in India in 2018 amounted to …
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According to the results of 2018, in the structure of the domestic production of orthopedic shoes, ... falls on orthopedic shoes for adults, ... - on orthopedic shoes for children.
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3.1.1. including production volume of adult orthopedic shoes
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According to Rosstat, the volume of production of orthopedic shoes for adults in 2018 amounted to … thousand pairs, which
3.1.2. including production volume of children's orthopedic shoes
The volume of production of orthopedic shoes for children in 2018 amounted to …
3.2. structure of production of orthopedic shoes by union territories
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Table 5. Dynamics of the production of orthopedic shoes by union territories, 2017-2018, thousand pairs
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The structure of production of orthopedic shoes is dominated by …
Part 4. Analysis of imports and exports in 2018
4.1. Product import volume
At the end of 2018, the volume of imports of orthopedic shoes to India in physical terms amounted to …
The structure of imports by countries of origin of goods and by manufacturing companies is characterized by …
4.2. Import structure:
4.2.1. by producing countries (in physical and value terms)
The structure of imports of orthopedic shoes to India by producing countries in value terms in 2018 is dominated by …
In the structure of imports of orthopedic shoes to India in physical terms, 4 countries …
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4.2.3. by manufacturing companies (in physical and value terms)
In the structure of imports of orthopedic shoes to India in value terms by manufacturing companies in 2018… there are eight manufacturing companies ...
4.2.3. Average import price
The average import price of a pair of orthopedic shoes to India in 2018 was …
4.3. Product export volume
At the end of 2018, the volume of exports of orthopedic shoes (excluding the countries of the Customs Union) amounted to …
Table 9. Export volume of orthopedic shoes from India, 2018
In fact, India-made orthopedic shoes are exported by…
Part 5. Recommendations and conclusions
In these conditions of the development of the orthopedic footwear market, the current market operators can be recommended:
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Diagrams
Diagram 1. The share of imports in the market of orthopedic shoes
Diagram 2. Dynamics of the market volume of orthopedic shoes in India, 2017-2018, thousand pairs
Diagram 3. Market structure of orthopedic shoes (adult, children), 2018, %
Diagram 4. Dynamics of India's GDP, 2013-2018, 1st half of 2019, % to the previous year
Diagram 5. The dynamics of the US dollar against the rupee, Jan. 2014 - July 2019, Rs. for 1 US dollar
Diagram 6. Dynamics of real money income of the population of India, 2012 - 2018
Diagram 7. Population change in India, 2010-2019
Diagram 8. Shares in the market of orthopedic shoes of the largest brands-competitors
Diagram 9. Shares in the segment of ADULT orthopedic shoes of the largest brands-competitors
Diagram 10. Shares in the segment of CHILDREN'S orthopedic shoes of the largest brands-competitors
Diagram 11. Dynamics of the production of orthopedic shoes in India, 2017-2018, thousand pairs
Diagram 12. Structure of production of orthopedic shoes in India by types (adult/children), 2017-2018, %
Diagram 13. Dynamics of production of adult orthopedic shoes in India, 2017-2018, thousand pairs
Diagram 14. Dynamics of production of children's orthopedic shoes in India, 2017-2018, thousand pairs
Diagram 15. Orthopedic footwear production structure by union territories, 2018, %
Diagram 16. Structure of imports of orthopedic shoes to India by producing countries in value terms, 2018
Diagram 17. Structure of imports of orthopedic shoes to India by producing countries in physical terms, 2018
Tables
Table 1. Parameters of custom-made orthopedic shoes in original sizes
Table 2. Average annual exchange rate of Euro against Rupee, 2014-2019
Table 3. STEP Analysis of Factors Affecting the Orthopedic Shoes Market
Table 4. Major players in the orthopedic footwear market
Table 5. Dynamics of the production of orthopedic shoes in the union territories, 2017-2018, thousand pairs
Table 6. Structure of imports of orthopedic shoes to India in value terms by manufacturing companies in 2018
Table 7. Structure of imports of orthopedic shoes to India in physical terms by manufacturing companies in 2018
Table 8. Average Indian Import Price of Orthopedic Shoes, 2018
Table 9. Export volume of orthopedic shoes from India, 2018
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