Analysis of the laundry detergent market in India
Topicality
The Indian laundry detergent market is showing growth and has a number of prospects for further development. This is due to the mass distribution of washing powders among the population. In the long term, the laundry detergent market in India shows stability and moderate growth.
Goal
Analysis of the laundry detergent market
Short description
In the first chapter of the marketing research of the washing powder market, a market overview is compiled. The main characteristics of the studied market, the dynamics of the market volume of washing powders in 2010-2016 are described. The factors influencing the market are estimated. The company's analysts studied in detail the stages of the life cycle of the laundry detergent market and competition from substitute products.
In the second chapter of the marketing research of the washing powder market, an analysis of competitors was carried out. The main competitors and new players are identified, the volume of production is presented.
The third chapter analyzes the production of detergents in the market.
The fourth part analyzes foreign trade deliveries of washing powders.
The fifth part analyzes consumption.
In the sixth part, a price analysis is carried out. Average producer prices for the Union Territories and states of India are shown.
The seventh part assesses the factors of investment attractiveness of the market.
The eighth part contains a forecast for the development of the laundry detergent market until 2021
In conclusion, recommendations and conclusions are given.
Content
Part 1. OVERVIEW OF THE INDIAN MARKET OF WASHING POWDER
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of washing powders 2010-2016 Market volume
1.3. Assessment of factors affecting the market
1.4. Detergent Powder Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. COMPETITIVE ANALYSIS IN THE MARKET OF LAUNDRY POWDERS
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. ANALYSIS OF THE PRODUCTION OF LAUNDRY POWDERS
3.1. Volume and dynamics of domestic production of washing powders
3.2. Share of exports in the production of washing powders
3.3. Segmentation of the production of washing powders by region
3.3.1 Production by Union Territories
3.3.2 Production by states of India
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF LAUNDRY POWDERS
4.1. Volume and dynamics of imports of washing powders
4.2. Structure of imports by countries
4.3. The volume and dynamics of exports of washing powders
4.4. Structure of exports by countries
Part 5. ANALYSIS OF THE CONSUMPTION OF LAUNDRY POWDERS
5.1. Dynamics of consumption of washing powders
5.2. Analysis of the results of tenders for the purchase of washing powders
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 8. FORECAST OF THE DEVELOPMENT OF THE MARKET OF LAUNDRY POWDERS UNTIL 2021
Part 9. RECOMMENDATIONS AND CONCLUSIONS
Chart example
Research excerpt
“..The balance of exports and imports in the laundry detergent market is positive (the excess of exports over imports) throughout the analyzed period (with the exception of 2014). Thus, the volume of washing powders exported from India is greater than that imported from abroad. In 2014, there was a negative indicator of the foreign trade balance (“minus” 19,87 thousand tons), which is associated with a decrease in production volumes and, as a result, a decrease in the export of washing powders. The positive balance of foreign trade testifies to the high demand for Indian-made washing powders in global markets ... ""
Diagrams
Diagram 1. Monthly dynamics of the production of washing powders in India, 2015-2016, thousand tons
Chart 2. Price dynamics for washing powder in India, 2011-2016
Diagram 3. Dynamics of the market volume of washing powders 2011 - 2016, billion Rs.
Diagram 4. Revenue (net) from the sale of washing powders in the union territories for 2015 - 2016,%
Chart 5. Population change in India, 2011-2016
Diagram 6. Dynamics of India's GDP, 2012-2016, % to the previous year
Chart 7. The dynamics of the US dollar against the rupee, Jan. 2015-Dec. 2016, Rs. for 1 US dollar
Diagram 8. Dynamics of real incomes of the population of India, 2011 - 2016
Diagram 9. Shares of the largest competitors in the laundry detergent market in 2016
Diagram 10. Dynamics of production volumes of washing powders in India for 2011 - 2016
Diagram 11. Dynamics of the total revenue of the largest manufacturers (TOP-5) of washing powders in India, 2011-2016
Diagram 12. Shares of companies in the total revenue of the largest manufacturers (TOP-5) of washing powders in India, 2011-2016
Diagram 13. The share of exports in production for 2011 - 2016
Diagram 14. Volume and dynamics of imports of washing powders in physical terms, 2011-2016
Diagram 15. Volume and dynamics of imports of washing powders in monetary terms, 2011-2016
Diagram 16. The volume and dynamics of exports of washing powders in monetary terms, 2011-2016
Diagram 17. The volume and dynamics of exports of washing powders in physical terms, 2011-2016
Diagram 18. Balance of exports and imports
Diagram 19. Structure of exports of washing powders by countries for 2014-2016
Diagram 20. Dynamics of consumption of washing powders in physical terms, 2011 - 2016
Diagram 21. Dynamics of consumption of washing powders in monetary terms, 2011 - 2016
Diagram 22. Forecast of the market volume of washing powders in 2016-2021, billion Rs.
Diagram 23. Forecast of consumption of washing powders in the market in 2016-2021, billion Rs.
Tables
Table 1. Classification of washing powders
Table 2. Physico-chemical indicators of products that ensure their safety
Table 3. Industrial production index by state of India (in % of the previous year), 2011 - 2016
Table 4. The dynamics of the US dollar against the rupee, Jan. 2015-Dec. 2016, Rs. for 1 US dollar
Table 5. STEP Analysis of Factors Affecting the Detergent Powder Market
Table 6. Characteristics of substitute products for washing powders
Table 7. Main companies participating in the laundry detergent market in 2016
Table 8. Main companies participating in the laundry detergent market in 2016
Table 9. Forecast of total sales of TOP-5 manufacturers in the Indian market for 2016
Table 10. Laundry Detergent Production Trends in India by Union Territories, 2011-2016
Table 11. Dynamics of production of washing powders by states of India, 2011-2016
Table 12. Structure of imports by importing countries of washing powders in 2016
Table 13. Data on tenders for the purchase of washing powders over 100 thousand Rs., announced from 01.03.17/01.04.17/ to / /
Table 14. Average producer prices for washing powder in the Union Territories, 2011-2016, thousand Rs./t
Table 15. Average consumer prices for washing powder by states of India, 2011-2016, Rs./kg
Table 16. Factors of investment attractiveness of the washing powder industry
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