Analysis of the kitchen furniture market in India
The relevance of research
Kitchen furniture is the second largest segment of the home furniture market, second only to upholstered furniture and accounting for about a fifth of the market.
The kitchen is one of the most functional rooms in any home. They not only cook and eat there, but also often meet guests, spend family holidays. Therefore, special requirements are imposed on the interior of the kitchen - it must be not only practical, but also as comfortable and cozy as possible. In many ways, it depends on the right kitchen furniture.
Purpose of the study
Analysis of the state of the kitchen furniture market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the kitchen furniture market
Content
Part 1. Overview of the Indian kitchen furniture market
1.1. Main characteristics of the market
1.2. Dynamics of the kitchen furniture market volume in 2014-2018 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of the kitchen furniture market
1.5. Competition from substitute products
Part 2. Competitive analysis in the kitchen furniture market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of kitchen furniture
3.1. Volume and dynamics of domestic production of kitchen furniture
3.2. Share of exports in the production of kitchen furniture
3.3. Segmentation of kitchen furniture production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade deliveries of kitchen furniture
4.1. Volume and dynamics of kitchen furniture imports
4.2. Import structure
4.3. The volume and dynamics of exports of kitchen furniture
4.4. Export structure
Part 5. Analysis of consumption of kitchen furniture
5.1. Dynamics of consumption of kitchen furniture
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the kitchen furniture market until 2023
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian kitchen furniture market
1.1. Main characteristics of the market
Kitchen furniture is…
The kitchen furniture segment is one of the most …
...
A kitchen set is a ready-made furniture complex that includes all the elements for a comfortable kitchen arrangement. The first kitchen sets appeared in..
Modern kitchen set consists of the following elements: ...
Completeness of kitchen furniture is represented by three types of products and groups: ...
...
Kitchens by functional orientation are divided into: ...
Kitchens according to the shape of the location are divided into: ...
...
The body and facades of kitchen furniture can be made of the following materials: ...
Diagram 1. The ratio of imported and domestic products in the kitchen furniture market in India in 2014-2018,%
According to the data … the share of imported goods in the kitchen furniture market in dynamics for 2014-2018 tends to …
In the considered market in India, the share of imported products in 2014 was … This trend continued …
...
In terms of production, the furniture market is also dependent on …
...
Due to the economic crisis of 2015-2016…
Potential consumers of kitchen furniture now have ...
The main trends in the kitchen furniture market in India in the period 2014-2018 also include: ...
According to ... the difference between the cabinet furniture industry is that ...
1.2. Dynamics of the kitchen furniture market volume in 2014-2018 Potential market capacity
Consider the dynamics of the kitchen furniture market in 2014-2018 in value terms. Here and further in the study, an analysis was carried out based on data on ...
...
The dynamics of the volume of the kitchen furniture market in India in the period under review had … character.
At the end of 2014 – beginning of 2015 in some markets … At the end of 2015, the market volume … At current prices, the sales volume showed …
During this period, the trade margin of retail stores selling furniture ...
The revival of the market began in…
Thus, the actual capacity of the kitchen furniture market in 2018 amounted to ... billion Rs. According to analysts, the kitchen furniture market has … Firstly, an increase in the market volume is possible due to …
Secondly, due to the impact of the economic crisis on …, a sufficient volume has arisen … Thirdly, the market capacity will be influenced by … Taking this into account, the potential market capacity at the moment can reach about … billion Rs.
Diagram 3. Revenue (net) from the sale of kitchen furniture in the union territories for 2014 - 2018,%
The calculation of the distribution of revenue across the union territories was made by GidMarket on the basis of …
In general, the distribution of shares between federal districts in terms of sales revenue is ... Traditionally ... Union territories, which during the period under review occupies a share of at least ...%, which ... The total revenue of enterprises of two ... federal districts is ... Union territories and ... Union territories occupies a share of the market on average …% for the entire period under review. …
The distribution and dynamics of the shares of federal districts in terms of sales proceeds can be explained by several factors: …
1.3. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the considered kitchen furniture market. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects...
Chart 4 shows India's GDP growth rate from 2011 to 2018. Between 2011 and 2014, the growth rate was …
In 2016, … is observed, and at the end of 2017, this indicator …
...
Demographic (social)
...
Political
...
technological
...
All considered factors are presented in Table 4.
Table 4. STEP analysis of factors affecting the kitchen furniture market
In general, the influence of macro factors on the kitchen furniture market in India is currently assessed by GidMarket as ... Facilitates the development of the market ... At the same time, certain negative factors hinder the development of the market. For example, …
1.4. Life cycle stage of the kitchen furniture market
To assess the life cycle of the kitchen furniture market, it is necessary to consider the stages of development of this industry.
...
Thus, ... At the moment, the kitchen furniture market is at the stage of ... the life cycle. Wherein …
...
Kitchen furniture as a product from the category of novelties is already …
At this stage, the role of ...
It is at this stage that the probability ...
At the stage ... the main task of marketing activities is to ...
The main task of the enterprise at this stage is ...
1.5. Competition from substitute products
...
The largest share in the production of kitchen furniture in 2018 in physical terms (pcs/set) is occupied by … (…%), the smallest share is … with a share of …%. Share…
Thus, a wide range…
The most popular replacement option for buying a new set of kitchen furniture might be…
Part 2. Competitive analysis in the kitchen furniture market
2.1. Major players in the market
...
2.2. Market shares of the largest competitors
Chart 13. Shares of the largest competitors in the kitchen furniture market in 2018, %
The top 5 participants in the kitchen furniture market include … (share …%), … (share …%), … These companies in total occupy about …% of the market.
Estimating market shares is difficult...
2.3. Profiles of major players
...
Company ""…""
...
Company ""…""
...
Part 3. Analysis of the production of kitchen furniture
3.1. Volume and dynamics of domestic production of kitchen furniture
Diagrams 14 and 15 present data on the dynamics of kitchen furniture production in India in value and physical terms. Due to the introduction...
Chart 14. Dynamics of kitchen furniture production in India for 2014 - 2018 in value terms, billion Rs.
The dynamics of the production of kitchen furniture in the period under review, in terms of value, as a whole had … character. However, in 2015 there was…
In 2017 and 2018, the production volumes in monetary terms …% per year were due to both an increase in …
According to … in 2018 compared to 2017, the decrease in the number of pieces of furniture produced is due to the fact that …
According to ... in the last year ...
The following factor is also important: the last few years in India, it has been …
...
During the period under review, the total revenue of the top 5 companies in the kitchen furniture market in India … At the same time, its growth rate is …, which indicates a trend … In 2018, the revenue of the Top 5 competitors, according to GidMarket, amounted to … billion Rs. …
3.2. Share of exports in the production of kitchen furniture
...
In general, the share of exports in production in 2014-2017 can be called …
3.3. Segmentation of kitchen furniture production by regions
3.3.1. Production by Union Territories
...
If we consider production by regions, then the main share of kitchen furniture produced is produced in ... the federal district. At the end of 2014, the share amounted to …%, and at the end of 2018 …%, in absolute terms amounting to … billion Rs. The leadership of the … Union Territories is long-term, however, in 2018, the volume of production in the … Union Territories is only by … Rs. less production in ... Union Territories. Production in these Union Territories is close to …
3.3.2. Production by states of India
Chart 18 shows the shares of Indian states in kitchen furniture production in value terms.
...
The diagram shows states of India that have shares in production of at least …%. The leading state in India for the production of kitchen furniture is ... - the closest region to ... Also, the top five states in India for the production of kitchen furniture in 2018 include ... (...%), ... (...%), ...
Part 4. Analysis of foreign trade deliveries of kitchen furniture
4.1. Volume and dynamics of kitchen furniture imports
In the Indian kitchen furniture market... This is explained...
Diagrams 19 and 20 show data on imports of kitchen furniture over 5 years.
...
4.2. Import structure
Table 9 shows the structure of imports by country.
...
In the structure of kitchen furniture imports to India in 2018, …% came from the CIS countries and …% from non-CIS countries. At the end of 2018, the main importing country to India was … (…%), followed by … in descending order.
The main countries of origin of Indian imports of kitchen furniture other than … have traditionally been …
Next happened…
4.3. The volume and dynamics of exports of kitchen furniture
Diagrams 21 and 22 show data on kitchen furniture export volumes from India over 5 years.
...
The dynamics of exports of kitchen furniture in physical and value terms as a whole has …
Regarding the export of kitchen furniture, the prospects ...
Most of the increase in exports in 2018 was provided by the company …
...
Chart 23 provides data to estimate the balance of trade for the kitchen furniture market in India.
During the analyzed period, the balance of exports and imports in the kitchen furniture market …
Diagram 23. Balance of export and import of kitchen furniture in 2014-2018, million Rs.
4.4. Export structure
...
Diagram 24 shows the states whose shares in exports are not less than …%. When analyzing the structure of exports by country, it should be noted that …
The largest number of kitchen furniture in 2018 was sent to …
Part 5. Analysis of consumption of kitchen furniture
5.1. Dynamics of consumption of kitchen furniture
...
The dynamics of changes in the consumption of kitchen furniture has ... character. Per capita rate in value terms …
5.2. Analysis of the results of tenders for the purchase
For the period from 01.01.19 to 30.04.19, about ... tenders were announced for the purchase of kitchen furniture in the amount of ... In the list of products purchased under the tender in addition to kitchen furniture ... Approximately ...% of tenders containing kitchen furniture in their subject of delivery , announced...
Table 10. Tenders for the purchase of kitchen furniture, announced from 01.01.19/30.04.19/700 to / / , in the amount of more than thousand Rs.
An analysis of information on competitive purchases of kitchen furniture available in the public domain showed that:
- Clients are interested in...
- Data …
- In general, following the results of the procedures, the final discount ...
- Under the terms of the procedures, customers are interested ...
- There are tenders, the competition for which ...
Part 6. Price Analysis
6.1. Average producer prices by union territories
Tables 11 and 12 present data on producer prices for the union territories. Kitchen tables and kitchen cabinets are taken as objects for price analysis.
...
The change in producer prices in the union territories in 2018 in relation to 2017 and in relation to 2014 occurred ...
The average price of kitchen table manufacturers in India is … Rs./piece, the highest price is recorded in … Union Territories …
...
We note right away that the analysis of producer prices for this category of kitchen furniture is difficult due to …
...
6.2. Average consumer prices by states in India
...
The change in consumer prices for working kitchen tables across the states of India has occurred ... and over the past year. Over 4 years (2014-2018), the maximum price increase was observed in … (by …%), the maximum decrease was in …
The spread of consumer prices for the considered tables by states of India is … The average price in 2018 is … for 1 pc. At the same time, the lowest…
In India as a whole, the average price of kitchen worktops in 2018 compared to 2017 …%, which is lower than …
...
Part 7. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the kitchen furniture market dominate over ... A comprehensive assessment of the factors of investment attractiveness is ... points - ... the investment climate. This means that within the industry under consideration there are ...
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the kitchen furniture market until 2023
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the kitchen furniture market in India in 2014-2018,%
Diagram 2. Dynamics of the volume of the kitchen furniture market in India in 2014 - 2018, billion Rs.
Diagram 3. Revenue (net) from the sale of kitchen furniture in the union territories for 2014 - 2018, %
Diagram 4. Dynamics of India's GDP, in 2011-2018, % to the previous year
Diagram 5. Monthly dynamics of the US dollar against the rupee, 2014-2018, Rs. for 1 US dollar
Diagram 6. Dynamics of India's IPP in 2014 - 2019 (Q1), % to the previous year
Diagram 7. Dynamics of real income of the population of India, 2011 - 2019 (Q1), % to the previous year
Diagram 8. Dynamics of retail trade turnover, 2013 – 2019 (Q1), % to the previous year
Diagram 9. Population dynamics in India, 2010-2019, million people, %
Diagram 10. Dynamics of the average interest rate on loans, 2014-2019 (Jan-Feb), years, %
Figure 11. Life cycle stage of the kitchen furniture market
Diagram 12. The structure of production of furniture for the kitchen according to OKPD codes in physical terms in 2018,%
Diagram 13. Shares of the largest competitors in the kitchen furniture market in 2018, %
Diagram 14. Dynamics of production volumes of kitchen furniture in India for 2014 - 2018 in value terms, billion Rs.
Diagram 15. Dynamics of production volumes of kitchen furniture in India for 2014 - 2018 in physical terms, mln pcs/mln sets
Diagram 16. Dynamics of the total volume (for all types of activities and from the sale of all types of products) of the largest manufacturers (TOP-5) of kitchen furniture in India, 2014-2018, billion Rs.
Diagram 17. The share of exports in the production of kitchen furniture in India in value terms in 2014 - 2018,%
Diagram 18. Structure of kitchen furniture production by states of India in 2018, %
Diagram 19. The volume and dynamics of imports of kitchen furniture in India in kind in 2014-2018, thousand pieces
Diagram 20. The volume and dynamics of imports of kitchen furniture in monetary terms to India in 2014-2018, million Rs.
Diagram 21. Dynamics of export of kitchen furniture in physical terms from India in 2014-2018, thousand pieces
Diagram 22. Dynamics of export of kitchen furniture in monetary terms from India in 2014-2018, million Rs.
Diagram 23. Balance of export and import of kitchen furniture in 2014-2018, million Rs.
Diagram 24. Structure of exports of kitchen furniture by country in 2018, %
Diagram 25. Dynamics of consumption of kitchen furniture in monetary terms 2014 - 2018, Rs./person
Diagram 26. Forecast of the kitchen furniture market in India in 2019-2023, billion Rs.
Diagram 27. Forecast annual growth rate of the kitchen furniture market in India in 2019 - 2023, %t
Tables
Table 1. Dynamics of indicators for the introduction / construction of residential premises in India in 2010-2018, units rev.
Table 2. Urban and rural population in India in 2014-2019, million people, %
Table 3. Weighted average interest rates of credit institutions on credit operations in rupees (% per annum), 2014-2019 (Jan-Feb.)
Table 4. STEP analysis of factors affecting the kitchen furniture market
Table 5. Stages of development of the kitchen furniture market in India
Table 6. The main companies participating in the kitchen furniture market in 2018
Table 7. Profiles of companies participating in the kitchen furniture market in 2018
Table 8. Dynamics of kitchen furniture production in India by union territories in 2014-2018, billion Rs.
Table 9. Structure of kitchen furniture imports by importing countries in 2018, %
Table 10. Tenders for the purchase of kitchen furniture, announced from 01.01.19/30.04.19/700 to / / , in the amount of over thousand Rs.
Table 11. Average producer prices for kitchen furniture (kitchen tables) across the Union Territories in 2014-2018, Rs./pc.
Table 12. Average producer prices for kitchen furniture (kitchen cabinets) across the Union Territories in 2014-2018, Rs./pc.
Table 13. Average consumer prices for kitchen furniture (kitchen work table) by states of India in 2014-2018, Rs./pc.
Table 14. Average consumer prices for kitchen furniture (hinged kitchen cabinet (shelf), double doors) by states of India in 2014-2018, Rs./pcs.
Table 15. Assessment of factors of investment attractiveness of the kitchen furniture market
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