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This study is a marketing analysis of the juice market in India. Analysts have made a market development forecast until 2025.
Study period: 2016-2020 years.
Object of study: juice market
Subject of study: market volume and capacity, juice market trends, factors affecting the market, export and import, main competitors, consumers, prices, assessment of investment attractiveness, market development forecast
Purpose of the study: analysis and forecast of juice market development
Description of the state of the juice market
Assessment of the volume and potential capacity of the juice market
STEP analysis of factors affecting the juice market
Description of the main competitors
Assessment of current trends and market development prospects
Assessment of factors of investment attractiveness of the juice market
Making a market development forecast up to 2025
Main research blocks:
Overview of the Indian juice market
Competitive analysis in the juice market
Analysis of juice production
Analysis of foreign trade deliveries of juices
Analysis of juice consumption
Assessment of factors of investment attractiveness of the market
Juice Market Development Forecast until 2025
Recommendations and conclusions
Databases of state statistical bodies
Databases of the federal tax service
Open sources (websites, portals)
Regional and federal media
Specialized analytical portals
Desk research. Search and analysis of information from various sources, making calculations. Statistics and analytics
Forecast GidMarket. Modern statistical forecasting methods adjusted for expert opinion.
Part 1. Overview of the Indian juice market
1.1. Main characteristics of the market
1.2. Dynamics of the juice market volume in 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Juice Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the juice market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of juice production
3.1. Volume and dynamics of domestic juice production
3.2. Share of exports in juice production
3.3. Segmentation of juice production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of juices
4.1. Volume and dynamics of juice imports
4.2. Import structure
4.3. Volume and dynamics of juice exports
4.4. Export structure
Part 5. Analysis of juice consumption
5.1. Juice Consumption Volume Dynamics
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the juice market until 2025
Part 9. Recommendations and conclusions
In 20, the volume of the juice market amounted to 3,05 billion liters, which is 0,7% higher than in the previous year. For the period .... years. The largest volume of the market took place in 20.. and amounted to 3,42 billion liters, the smallest in 20.. and amounted to 2,75 billion liters. For the period ... years. there is a trend of constant growth in the volume of the juice market in real terms, but the growth rate is gradually slowing down.
Today, there is fierce competition amid a slowdown in market growth, so all participants direct their main efforts to reduce costs and increase profitability. Formed high consumer requirements do not allow to optimize production at the expense of product quality. Juices are a healthy product. The healthy lifestyle fashion trend that is currently taking place is driving the growth of the juice market in India.
Since juice concentrate is mainly purchased by Indian producers abroad and the share of raw materials in the price of finished products is large, the raw material factor has a strong influence on the situation on the juice market.
Frozen orange juice is a commodity. The main factor influencing the formation of exchange prices for orange juice is information about the citrus harvest in the state of Florida and how much the citrus harvest in the US will be higher (or lower) than the citrus crop in Brazil. Any information about a possible reduction in the citrus crop in the state of Florida is an impetus for rising prices on the stock exchange.
In 20... the exchange price of orange juice increased by 2,3% compared to 20... and by 20,3% compared to 20...
In 20, the trend continued: LLC Lebedyansky reduced its share to ...%, LLC Nidan Juices to ...%, OJSC Wimm-Bill-Dann increased its share to ...%, the share of CJSC Multon remained at the level of 20.. 17%. The share of OAO NPG Sady Pridonya increased to ...%. There is an active development of retail own brands: from 4,5% in 20 to 7,0%. The popularity of private brands of retail juices is explained by the lower price (up to 10-15%) due to the optimization of brand advertising and distribution costs. More and more buyers are realizing the profitability of purchasing products of retailers' own brands.
To date, juice consumption in India is about 21 liters per person per year. Per capita consumption is growing at a moderate pace. Due to the fact that the volumes of imports and exports of finished products are insignificant, the volume of juice consumption is close to the absolute value of the volume of production.
Juice consumers are more than 50% of the population. According to surveys, from 57% to ...% of residents of various regions consume juices in one situation or another.
List of diagrams
Diagram 1. The ratio of imported and domestic products in the juice market, %
Diagram 2. Dynamics of juice market volume, 2016-2020
Diagram 3. Revenue (net) from the sale of juices by union territories for 2016-2020, %
Diagram 4. Shares of the largest competitors in the juice market in 2020
Diagram 5. Dynamics of juice production volumes in India for 2016-2020
Diagram 6. Dynamics of the total revenue of the largest producers (TOP-5) of juices in India, 2016-2020
Diagram 7. The share of exports in production for 2016-2020
Diagram 8. Volume and dynamics of juice imports in physical terms
Diagram 9. Volume and dynamics of juice imports in monetary terms
Diagram 10. Dynamics of juice exports in physical terms
Diagram 11. Dynamics of juice exports in monetary terms
Diagram 12. Balance of exports and imports
Chart 13. Structure of exports by country in 2020
Diagram 14. Dynamics of juice consumption in monetary terms, 2016-2020
Diagram 15. Forecast of market size in 2021 - 2025
Table 1. STEP analysis of factors affecting the juice market
Table 2. Main companies participating in the juice market in 2020
Table 3. Profiles of companies participating in the juice market in 2020
Table 4. Dynamics of juice production in India by union territories
Table 5. Structure of juice imports by importing countries in 2020
Table 6. Average producer prices in the juice market by Union Territories
Table 7. Average consumer prices in the juice market by states of India
Table 8. Assessment of factors of investment attractiveness of the juice market