Analysis of the jewelry market in India
The relevance of research
Jewelry is bought as a gift to loved ones or to pamper yourself. Precious metals do not lose value over the years, investing in precious metals is always profitable
Purpose of the study
Analyzing the state of the jewelry market in India, assessing the size of the market, analyzing competitors, as well as determining the factors affecting the jewelry market
Content
Part 1. Overview of the Indian Jewelery Market
1.1. Main characteristics of the market
1.2. Dynamics of the jewelry market volume in 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of the jewelry market
1.5. Competition from substitute products
Part 2. Competitive analysis in the jewelry market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Jewelry Manufacturing Analysis
3.1. Volume and dynamics of domestic jewelry production
3.2. Share of exports in jewelry production
3.3. Segmentation of jewelry production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade deliveries of jewelry
4.1. Volume and dynamics of jewelry imports
4.2. Import structure
4.3. Volume and dynamics of jewelry exports
4.4. Export structure
Part 5. Jewelry Consumption Analysis
5.1. Dynamics of jewelry consumption volume
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the jewelry market until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Jewelery Market
1.1. Main characteristics of the market
Fashion and consumer trends determine the demand for jewelry. If, in their total mass and in retrospect of the last five years, consumers preferred to purchase ...
The 2020 pandemic has made adjustments in all areas of the economy. The jewelry market under consideration ... According to …, in February-April 2020, the drop in sales amounted to …%, including due to the transfer of a large number of …
In 3 sq. In 2020, there has been a trend in the world to ... In addition, new unusual trends have emerged in the context of the pandemic. For example, increased sales ...
It should be noted that the crisis has affected more ..., in the premium segment - ... Wealthy clients compensate ...
Diagram 1. The ratio of imported and domestic products in the jewelry market, 2016-2020, %
The Indian jewelery market is dominated by … products. In the analyzed period, the share of domestic products amounted to …% of the market volume. In 2016-2017 the volume of domestic production was …%. This was due to a sharp ..., against the background of which imported products ... At the same time, some stabilization of exchange rates in 2018-2019. led to …, and by the end of 2020, the share of imported products in the Indian jewelry market amounted to …%, the share of domestic production – …%.
1.2. Dynamics of the jewelry market volume in 2016-2020 Potential market capacity
The coronavirus pandemic has become a severe test for the Indian jewelry industry. Part of the players ... However, thanks to the pandemic, the industry quickly refocused on ...
Nowadays in India, there are more and more emerging in the jewelry market... The growth of private craftsmen is due to the fact that their work is different…
In 2017, the market volume showed ... in the study period, due to a significant change ... In the context of a decrease in the purchasing power of the population, ...
The main reason for the growth of the market volume in 2019 was the increase in … for jewelry, the most important prerequisite for which was ...
The introduction of the self-isolation regime already in March 2020 for most retailers was ... However, the drop in market volume in 2020 could have been more significant, if not ... Most large jewelry chains have ... By the end of 2020, The volume of the jewelry market amounted to … billion Rs.
According to …, jewelry sales in 2020 fell by …% compared to the same period in 2019. The main decline occurred in … 2020 — compared to … 2019, sales fell by …%.
Major sales came...
If we talk about the potential of the jewelry market, then it is …%. Achieving potential capacity in India is being held back…
The structure of proceeds from the sale of jewelry has a higher concentration in … the Union Territories. With the development of online commerce and online retail, the …
In 2020, …% of jewelry sales revenue is accounted for by …, …% by … Union Territories, …% by … Union Territories, …
Diagram 3. Revenue (net) from the sale of jewelry by union territories for 2016-2020,
1.3. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Economic
...
Социальные
...
Political
...
technological
...
Concluding the assessment of the factors influencing the jewelry market, let's summarize the key ones in the framework of the STEP-analysis.
Table 1. STEP analysis of factors influencing the jewelry market
According to the results of the performed STEP-analysis, macro-environment factors have an impact on the development of the jewelry market ...
Among the significant positive factors are ... Negative influence is exerted by ...
1.4. Life cycle stage of the jewelry market
Jewelry has a long life cycle compared to conventional consumer goods. The market is currently in phase...
Opportunities exist to change the direction of the industry by targeting new...
1.5. Competition from substitute products
...
Part 2. Competitive analysis in the jewelry market
2.1. Major players in the market
The largest companies in the jewelry market include both ... and ... players.
2.2. Market shares of the largest competitors
According to the results of 2020, the importer LLC “…” is the leader in terms of revenue from sales of jewelry with a market share, according to the analysts of GidMarket, …%. The second place is occupied by the Indian manufacturer OOO “…” with a share of …%. This is followed by LLC “…” with a share of … LLC “…” (…%) and … close the top five.
In terms of competitive concentration, the market belongs to … (Herfindahl-Hirschmann index (HHI < …). …
2.3. Profiles of major players
OOO ""…""
...
Part 3. Jewelry Manufacturing Analysis
3.1. Volume and dynamics of domestic jewelry production
According to Rosstat, the production of jewelry in value terms in the period under review has … character.
At the beginning of 2020, after the weakening of the rupee, manufacturers were forced to …, and retail chains sharply ... At the end of 2020, production volumes …% amounted to … billion Rs.
Expensive items have increased in price, because in 2020 they increased ... So, in 2020, the exchange prices for gold ... According to ..., the cost of gold for jewelry increased by ...%. Silver has also risen in price (…%). But physically at the same time products ...
Jewelers are also reducing…
GidMarket analysts refer TOP-5 domestic jewelry manufacturers to LLC “…”, JSC “…”, LLC “…”, … In 2020, the total revenue of the TOP-5 jewelry manufacturing enterprises amounted to … billion Rs. 2019 by …%.
3.2. Share of exports in jewelry production
In 2020, the share of exports in the production of jewelry amounted to …%. The share of exports in the production of jewelry in 2016 and 2020 was …, which temporarily made Indian manufacturers more ... In 2017-2019. the share of exports was within …%.
3.3. Segmentation of jewelry production by region
3.3.1. Production by Union Territories
The largest volume of production among all federal districts in the study period falls on ... federal district. In 2020, this district produced jewelry worth … billion Rs. In second place is … the federal district with an indicator of … billion Rs., in third place is …
3.3.2. Production by states of India
The largest jewelry manufacturing state in India is … – …% of total production in 2020. Then, in descending order of share in production, are … (…%), ... Other states account for …% of jewelry production.
Part 4. Analysis of foreign trade deliveries of jewelry
4.1. Volume and dynamics of jewelry imports
In the period under study, jewelry imports decreased only in …g. – by …% due to reduction of … (“minus” … tons), …
The volume of jewelry imports to India in 2020 amounted to … tons, having increased by …% compared to 2019. Relative to 2016, imports increased by … tons (“plus” …%).
Diagram 14. Volume and dynamics of jewelry imports in physical terms, 2016-2020, tons
In value terms, deliveries from abroad in 2020, on the contrary, … – the drop in imports amounted to …% compared to the same period in 2019, which is associated with a decrease in …
4.2. Import structure
In the structure of jewelry imports by importing countries in 2020, the key supplier is …, which accounts for …% of all imported jewelry. Also, jewelry supplies to India are carried out by … (share …%), … (share …%), … Other jewelry importing countries account for less than …% each.
4.3. Volume and dynamics of jewelry exports
...
Foreign trade balance in the jewelry market in 2016-2020 is in the area of … values: … deliveries exceed … in value terms. At the end of 2020, the balance amounted to … billion Rs.
Diagram 18. Balance of exports and imports, 2016-2020, million Rs.
4.4. Export structure
The main volume of jewelry, in value terms, exported from India in 2020 was supplied to …(…%) and …
Also jewelry from India is exported to … Other recipient countries account for …% of jewelry exports from India.
Part 5. Jewelry Consumption Analysis
5.1. Dynamics of jewelry consumption volume
The per capita consumption of jewelry was estimated by GidMarket analysts based on the ratio ...
As you can see in the chart, jewelery consumption in India has been increasing during 2017-2019. In 2020, consumption is …%. In general, for the period 2016-2020. jewelery spending per capita has risen … Rs., with growth driven largely by ...
Every year there is a short-term increase in demand during the period ...
5.2. Analysis of the results of tenders for the purchase
...
Among the regions in terms of the initial price, the leaders are …(…% of the total amount of tenders over 300 thousand Rs.), the Republic of … (…%), …
Table 6. Data on completed tenders for the purchase of jewelry announced in Jan. 2020 - May 2021, purchase amount from 300 thousand Rs.
Part 6. Price Analysis
6.1. Average producer prices by union territories
In India, there are price lists for gemstones set ... Based on ... prices, sellers set ... It is worth noting that prices are expressed in ...
...
6.2. Average consumer prices by states in India
According to Rosstat, in 2020, the average consumer price for an engagement ring made of gold 583-585 of domestic production was … Rs./g, compared to April. In 2021, the cost increased by another …% and amounted to … Rs./year.
In the context of Indian states in Apr. 2021, the highest consumer prices for an engagement ring are in … (… Rs./yr), … regions (… Rs./yr) and … (… Rs./yr). The cheapest price for an engagement ring in...
Part 7. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the Indian jewelry market dominate… A comprehensive assessment of investment attractiveness factors is … points – … investment climate. The assessment of investment attractiveness was made for companies considering the possibility of entering the market as a wholesale and retail player.
The most significant negative factors. …
The most significant positive factors. …
Part 8. Forecast for the development of the jewelry market until 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the jewelry market, 2016-2020, %
Diagram 2. Dynamics of the jewelry market volume, 2016-2020, billion Rs.
Diagram 3. Revenue (net) from the sale of jewelry by union territories for 2016-2020, %
Diagram 4. Dynamics of India's GDP, 2012-2020, % to the previous year
Diagram 5. Monthly dynamics of the US dollar against the rupee, Rs. for 1 US dollar, 2016-May. 2021
Diagram 6. Dynamics of the population of India, million people, as of 01 Jan. 2012-2021
Diagram 7. Dynamics of real incomes of the population of India, % to the previous year, 2012-2020
Diagram 8. Stage of the life cycle of the jewelry market
Diagram 9. Shares of the largest competitors in the jewelry market in 2020, %
Chart 10. Dynamics of jewelry production volumes in India for 2016-2020, billion Rs.
Diagram 11. Dynamics of the total revenue of the largest manufacturers (TOP-5) of jewelry in India, 2016-2020, million Rs.
Diagram 12. The share of exports in production for 2016-2020, %
Chart 13. Jewelry production in India by states of India, 2020, %
Diagram 14. Volume and dynamics of jewelry imports in physical terms, 2016-2020, tons
Diagram 15. Volume and dynamics of jewelry imports in monetary terms, 2016-2020, thousand US dollars
Diagram 16. Dynamics of jewelry exports in physical terms, 2016-2020, tons
Diagram 17. Dynamics of jewelry exports in monetary terms, 2016-2020, thousand US dollars
Diagram 18. Balance of exports and imports, 2016-2020, million Rs.
Chart 19. Structure of exports by countries in 2020, %
Diagram 20. Dynamics of jewelry consumption in monetary terms, 2016-2020, Rs./person
Chart 21. Forecast of the market size in 2021-2025, billion Rs.
Tables
Table 1. STEP analysis of factors influencing the jewelry market
Table 2. Main companies participating in the jewelry market in 2020
Table 3. Profiles of companies participating in the jewelry market in 2020
Table 4. Dynamics of jewelry production in India by union territories, 2016-2020, million Rs.
Table 5. Structure of jewelry imports by importing countries in 2020, thousand US dollars
Table 6. Data on completed tenders for the purchase of jewelry announced in Jan. 2020 - May 2021, purchase amount from 300 thousand Rs.
Table 7. Average producer prices in the jewelry market by Union Territories, April 2021, Rs./
Table 8. Average consumer prices in the jewelry market by Indian states, 2016, 2020, Apr. 2021, Rs./y
Table 9. Assessment of factors of investment attractiveness of the jewelry market
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