Analysis of the Indian Ornamental Plant Market
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The relevance of research
The main consumers in the market of ornamental plants are garden centers and hypermarkets, as well as individuals with home gardens and summer cottages, in addition, it is worth noting that ornamental plants are also used for landscaping various territories by municipal services.
Purpose of the study
Analysis of the state of the ornamental plants market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the ornamental plants market
Content
Part 1. Overview of the Indian Ornamental Market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of ornamental plants 2017-2021 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Ornamental Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the ornamental plants market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of ornamental plants
3.1. Volume and dynamics of domestic production of ornamental plants
3.2. Share of exports in the production of ornamental plants
3.3. Segmentation of ornamental plants production by regions:
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of ornamental plants
4.1. Volume and dynamics of imports of ornamental plants
4.2. Structure of imports by countries
4.3. Volume and dynamics of exports of ornamental plants
4.4. Structure of exports by countries
Part 5. Analysis of consumption of ornamental plants
5.1. Dynamics of consumption of ornamental plants
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the ornamental plants market until 2026
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Ornamental Market
1.1. Main characteristics of the market
Ornamental plants include cultivated and wild plants: trees, shrubs (including conifers), perennial and annual herbs, which are used in landscaping plots, squares and parks, squares and parks, as well as for decorating residential premises and public buildings. They are distinguished by a beautiful shape, a variety of colors of leaves, flowers and fruits. At the same time, ornamental plants, both in open areas and in a house or apartment, are beneficial, namely: they cheer up and allow you to feel coziness and comfort, cleanse the environment of toxins and impurities, humidify the air in the room, reduce the amount of dust. Some of the ornamental plants can also be used for medicinal purposes (lavender, sage, aloe, and many others).
The main consumers in the market of ornamental plants are garden centers and hypermarkets, as well as individuals with home gardens and summer cottages, in addition, it is worth noting that ornamental plants are also used for landscaping various territories by municipal services.
Indian ornamental plant growers domestically sell over...
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1.2. Dynamics of the market volume of ornamental plants 2017-2021 Potential market capacity
Consider the dynamics of the market volume ……
Diagram 2. Dynamics of the volume of the ornamental plants market, 2017-2021
1.3. Assessment of factors affecting the market
Consider the main factors affecting the market and, accordingly, demand ...
Table 1. STEP analysis of factors affecting the ornamental plants market
1.4. Ornamental Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the ornamental plants market
2.1. Major players in the market
2.2. Market shares of the largest competitors
ДDiagram 4. Shares of the largest competitors in the ornamental plants market in 2021
2.3. Profiles of major players
Table 3. Profiles of companies participating in the ornamental plants market in 2021
Part 3. Analysis of the production of ornamental plants
3.1. Volume and dynamics of domestic production of ornamental plants
According to experts and market operators in 2017-2021. sales of ornamental plants are growing every year, the largest peak in sales was recorded by operators in 2020, due to the introduction of restrictions on movement and the announcement of a long period of self-isolation, which coincided with the beginning of the summer season. Many citizens preferred to spend time outside the city on their own or rented summer cottages or in country houses, which prompted them to start developing the territory. In turn, citizens observing self-isolation in apartments also equipped their living space - by reducing spending on vacations and traveling abroad, the purchase of household items increased, including ornamental plants for the house with the aim of planting balconies and apartments.
At the moment, the trend continues to influence the landscaping of residential and office premises with the help of ornamental plants. For landscaping summer cottages and household plots, fruit trees and shrubs, such as cherries, plums, currants, are currently the most popular among the population, in addition, the cultivation of herbs, such as mint, thyme, basil, is also gaining popularity.
According to experts, the ornamental plants market is expected to grow in the coming years due to the popularity of landscaping among the population, as well as due to the increase in park and walking areas in cities and towns. According to experts, the increase in the pace of urban development stimulates the development of walking and park areas, respectively, the area of green spaces has the prospect of further increase, which positively affects the demand in the ornamental plants market in India.
One of the drivers of changes in the market was the introduction of the national standard GOST R 59370-2021 “Green standards. Planting Material for Ornamental Plants”, created with the support of the Association of Planting Material Producers (APPM). This standard is included in the Order of the Ministry of Construction of India dated December 29, 2021 No. 1042 / pr “On approval of guidelines for the development of norms and rules for the improvement of territories of municipalities”. Accordingly, now, when compiling design estimates and auction documentation, contractors will be guided by tables regulating plant parameters and quality requirements for planting material. It is worth noting that the standard consolidates the best Indian practices in matters of quality control of planting material: it regulates the metric dimensions of planting material, contains international seedling specification codes and explains the difference between plants taken from natural stands and grown in cultural practice.
3.2. Share of exports in the production of ornamental plants
Diagram 8. Volume and dynamics of imports of ornamental plants in physical terms
3.3. Segmentation of ornamental plants production by region
3.3.1. Production by Union Territories
Table 4. Trends in the production of ornamental plants in India by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of ornamental plants
4.1. Volume and dynamics of imports of ornamental plants
In 2021 more than one hundred and forty tenders were held for the purchase of ornamental plants and other seedlings of various garden and park crops, as well as decorative indoor plants for landscaping and decorating plots and premises ...
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The main organizers of such tenders are state and municipal institutions for landscaping and gardening and other institutions whose activities include the improvement of territories and green areas.
It is worth noting that the organizers of the purchase of ornamental plants also initiate tenders for landscaping activities (planting and / or caring for them), which is also an additional income for suppliers and manufacturers.
The main substitute products for ornamental plants are fruit and berry plants, which are more often purchased by owners of household plots both for aesthetic pleasure and for the purpose of harvesting.
4.2. Import structure
Recall that the market is saturated with imported products – the average share of imports for the study period was ...%. It is interesting to note that the structure of the largest importers during the study period changed slightly, while the leaders in the supply of ornamental plants remain unchanged.
4.3. Volume and dynamics of exports of ornamental plants
Diagram 11. Dynamics of exports of ornamental plants in monetary terms
4.4. Export structure
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Part 5. Analysis of consumption of ornamental plants
5.1. Dynamics of consumption of ornamental plants
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5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by federal district
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
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Part 8. Forecast for the development of the ornamental plants market until 2026
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
Part 9. Recommendations and conclusions
According to experts and market operators, in the coming years, the ornamental plants market expects slight growth, which is due to stable demand for products, as well as an increase in Indian production with an annual decline in imports of ornamental plants. According to expert forecasts, as well as the calculations of GidMarket analysts, the production of ornamental plants in India will grow in 2022-2026
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Macroeconomic factors affecting the considered market
Conclusions on the prospects for the development of enterprises operating in this market
Recommendations for entering the market / development in the market
Diagrams
Diagram 1. The ratio of imported and domestic products in the ornamental plants market, %
Diagram 2. Dynamics of the volume of the ornamental plants market, 2017-2021
Diagram 3. Revenue (net) from the sale of ornamental plants by union territories for 2017-2021, %
Chart 4. Shares of the largest competitors in the ornamental plants market in 2021
Diagram 5. Dynamics of production volumes of ornamental plants in India for 2017-2021
Diagram 6. Dynamics of the total revenue of the largest manufacturers (TOP-5) of ornamental plants in India, 2017-2021
Diagram 7. The share of exports in production for 2017-2021
Diagram 8. Volume and dynamics of imports of ornamental plants in physical terms
Diagram 9. Volume and dynamics of imports of ornamental plants in monetary terms
Diagram 10. Dynamics of exports of ornamental plants in physical terms
Diagram 11. Dynamics of exports of ornamental plants in monetary terms
Diagram 12. Balance of exports and imports
Chart 13. Structure of exports by country in 2021
Diagram 14. Dynamics of consumption of ornamental plants in monetary terms, 2017-2021
Diagram 15. Forecast of market size in 2022-2026
Tables
Table 1. STEP analysis of factors affecting the ornamental plants market
Table 2. Main companies participating in the ornamental plants market in 2021
Table 3. Profiles of companies participating in the ornamental plants market in 2021
Table 4. Trends in the production of ornamental plants in India by Union Territories
Table 5. Structure of imports of ornamental plants by importing countries in 2021
Table 6. Average producer prices in the market of ornamental plants in the Union Territories
Table 7. Average consumer prices in the ornamental plant market by state in India
Table 8. Assessment of factors of investment attractiveness of the ornamental plants market
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