Analysis of the grape market in India
Topicality
Demand for grapes in India is stable and tends to increase seasonally in autumn. This fact is explained by the fact that the product has a long shelf life and does not deteriorate for a long time.
Goal
Analysis of the grape market
Short description
In the first chapter of marketing research of the grape market, an overview of the market is made. The main characteristics of the grape market are shown, the dynamics of the volume of the grape market is studied, as well as competition from substitute goods and the stage of the life cycle of the grape market.
In the second chapter of the marketing research of the grape market, the largest competitors, their market shares and their profiles are analyzed.
The third part analyzes the production of grapes. The volume and dynamics of domestic production of grapes, as well as the share of exports in grape production, are highlighted. Analysts of the GidMarket company described the segmentation of grape production by region, by Union Territories
The fourth chapter analyzes foreign trade deliveries of grapes. The volume and dynamics of grape imports, the structure of imports and exports have been studied.
The fifth part analyzes the consumption of grapes.
The following is a price analysis. Average Producer Prices by Union Territories and States of India studied
Part 7 gives an assessment of the factors of investment attractiveness of the market.
Chapter 8 contains a forecast for the development of the grape market until 2021
The study resulted in recommendations and conclusions.
Content
Part 1. OVERVIEW OF THE INDIANGRAPE MARKET
1.1. Main characteristics of the market
1.2. Dynamics of the grape market volume in 2012-2016 Market volume
1.3. Assessment of factors affecting the market
1.4. Grape Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. COMPETITIVE ANALYSIS IN THE GRAPE MARKET
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. ANALYSIS OF GRAPE PRODUCTION
3.1. Volume and dynamics of domestic grape production
3.2. Share of exports in grape production
3.3. Segmentation of grape production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF GRAPES
4.1. The volume and dynamics of grape imports
4.2. Import structure
4.3. The volume and dynamics of grape exports
4.4. Export structure
Part 5. GRAPE CONSUMPTION ANALYSIS
5.1. Dynamics of grape consumption
5.2. Analysis of the results of tenders for the purchase
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 8. FORECAST OF THE GRAPE MARKET DEVELOPMENT UNTIL 2021
Part 9. RECOMMENDATIONS AND CONCLUSIONS
Research excerpt
Part 1. OVERVIEW OF THE INDIAN GRAPE MARKET
1.1.Main characteristics of the market
Grapes - the fruits of cultivated grapes and some other plants of the genus Grapes, in their mature form, which are sweet berries. A valuable food product and raw material for winemaking.
1.2. Dynamics of the grape market volume in 2012-2016 Market volume
Consider the dynamics of the volume and capacity of the grape market. The volume of the grape market in 2012-2014 showed moderate growth (from … to … thousand tons), in 2015 the volume of the grape market in physical terms decreased by …%, which was caused, firstly, by the poor harvest of that year, and secondly, by a decrease in the volume of imports of fresh grapes .
Diagram 4. Dynamics of the grape market volume, 2012-2016, thousand tons
1.5. Competition from substitute products
The main grape substitute products are peaches, melons and watermelons, and figs. The choice between grapes and substitute products is determined by individual taste preferences. The grape market does not experience significant influence from substitute goods. It is also necessary to highlight grape substitute products, which are preferred by consumers in conditions of limited financial resources: apples, pears, plums, etc. With the improvement of the financial situation, the consumer returns to those fruits and berries that are optimal in terms of his taste sensations.
...
Part 2. COMPETITIVE ANALYSIS IN THE GRAPE MARKET
2.1. Major players in the market
The largest domestic producers of grapes are located in the Krasnodar Territory, the Republic of Crimea, the Republic of. Dagestan, Stavropol Territory.
Table 4. Main companies participating in the grape market in 2016
...
2.2. Market shares of the largest competitors
The assessment of the share of the largest competitors in the Indian grape market was made on the basis of data on the volume of gross grape harvest, total vineyard area, financial indicators of market operators in 2015 and forecast indicators in 2016, and current information from market operators regarding the range of products produced. Due to the fact that a number of operators are engaged not only in the cultivation of grapes, but also in its processing, the amount of revenue of a company participating in the grape market is not a decisive factor in allocating shares of the largest.
2.3. Profiles of major players
Part 3. ANALYSIS OF GRAPE PRODUCTION
3.1. Volume and dynamics of domestic grape production
Diagram 15. Dynamics of grape production in India for 1991 - 2016, thousand tons
The volume of domestic production (gross harvest) of grapes in 2016 amounted to …thous. tons. This figure is not only the highest over the past 20 years, but also higher than the level of 1991 (in 1991, the gross harvest amounted to ... thousand tons).
Diagram 17. Dynamics of the total revenue of the largest producers (TOP-5) of grapes in India, 2012-2016 (forecast)
3.2. Share of exports in grape production
Despite the growth in the volume of grape exports in physical terms in 2015-2016, its share in production continues to be insignificant. In 2016, the share of exports in production amounted to …%. At the same time, in 2012 and 2014, the volume of exports in the production of grapes amounted to …% and …%, respectively, and was represented by single deliveries.
3.3. Segmentation of grape production by region
3.3.1. Production by Union Territories
The main grape producer is the Southern Union Territories, where almost 3/5 of the total Indian grape production is concentrated (…% in 2016, … thousand tons). The second largest grape production in India is the North Caucasian Union Territories (…% of India’s gross grape harvest in 2016, … thousand tons). The remaining six federal districts account for slightly more than …% of the total Indian grape production.
3.3.2. Production by states of India
Total revenue of TOP-5 grape producers
Growth rate of total revenue compared to the previous year, %
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF GRAPES
4.1. The volume and dynamics of grape imports
The volume of grape imports to India in 2016 amounted to … thousand tons, having decreased by …% compared to the level of 2015. The fall in grape imports in physical terms was observed constantly throughout 2012-2016. In 2012-2013 the rate of decline in imports was at the level of …% per year, in 2014 the decline compared to 2013 amounted to …%.
Diagram 20. Volume and dynamics of grape imports in physical terms, 2012-2016, thousand tons
4.2. Import structure
4.3. The volume and dynamics of grape exports
Export volumes of fresh grapes are less than import volumes in physical terms by more than a hundred times, export activity does not affect the general market trends ... In January-March 2017, the volume of grape exports amounted to ... tons, which is ...% lower than the export volume of the same period in 2016 G.
4.4. Export structure
In the structure of exports of fresh grapes from India in 2016.
Part 5. GRAPE CONSUMPTION ANALYSIS
5.1. Dynamics of grape consumption
There are two major areas of grape consumption: the consumption of fresh grapes by the population and the processing of grapes (for making wine, juices, etc.). It should be noted that about …% of grapes produced by Indian agricultural organizations are used for processing at enterprises that are part of holding associations or are sold for further processing to other enterprises. When assessing consumption volumes in the indicated channels, GidMarket used the following assumptions: …% of imports of grapes (fresh) is used for fresh consumption by the population, also …% of the produced by agricultural organizations and …% of the produced households and individual entrepreneurs.
5.2. Analysis of the results of tenders for the purchase
For the period from 10.05.17/10.06.17/ to / / . was announced ... for the purchase of fresh grapes in the amount of
….thousand Rs. … million Rs.
Part 6. PRICE ANALYSIS
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 8. FORECAST OF THE GRAPE MARKET DEVELOPMENT UNTIL 2021
Part 9. RECOMMENDATIONS AND CONCLUSIONS
Diagrams
Diagram 1. The share of grapes in the gross harvest of fruit and berry crops, 2012-2016, %
Diagram 2. The ratio of imported and domestic products in the grape market, 2012-2016, %
Diagram 3. Gross grape harvest by types of farms, 2016, %
Diagram 4. Dynamics of the grape market volume, 2012-2016, thousand tons
Diagram 5. Dynamics of the grape market volume 2012 - 2016, billion Rs.
Diagram 6. Dynamics of imports of natural grape wine and grape must, 2012-2016, thousand tons
Diagram 7. Revenue (net) from the sale of grapes in the union territories for 2012 - 2016, %
Diagram 8. Dynamics of India's GDP, in % to the previous year, 2003-2016
Chart 9. Index of agricultural production for all categories of farms in India, 2011-2016 (preliminary), % to the previous year, in comparable prices
Chart 10. Retail turnover dynamics, India, 2007–2016
Chart 11. The dynamics of the US dollar against the rupee, June 2015-June 2017, Rs. for 1 US dollar
Chart 12. Population dynamics in India, 2010-2017 17
Figure 13. Life cycle stage of the grape market
Diagram 14. Shares of the largest competitors-producers in the grape market in 2016
Diagram 15. Dynamics of grape production in India for 1991 - 2016, thousand tons
Chart 16. Vineyard area and average grape yield in India, 1991-2016
Diagram 17. Dynamics of the total revenue of the largest producers (TOP-5) of grapes in India, 2012-2016 (forecast)
Diagram 18. The share of exports in production for 2012 - 2016,%
Diagram 19. Structure of the gross grape harvest by states of India, 2016, %
Diagram 20. Volume and dynamics of grape imports in physical terms, 2012-2016, thousand tons
Diagram 21. The volume and dynamics of grape imports in monetary terms, 2012-2016, million US dollars
Diagram 22. Average import price of grapes, in 2012-2016, thousand USD/t
Diagram 23. The volume of imports of grapes in physical terms, 1 square. 2017, thousand tons
Diagram 24. The volume of imports of grapes in monetary terms, 1 square. 2017, mln USD
Diagram 25. Dynamics of grape exports in physical terms, 2012-2016, tons
Diagram 26. Dynamics of grape export in monetary terms, 2012-2016, thousand US dollars
Diagram 27. Average export price of grapes, in 2012-2016, thousand USD/t 46
Diagram 28. Balance of exports and imports
Chart 29. Structure of exports by country in 2016
Chart 30. Consumption of fresh grapes by final consumers in India per capita, 2012 - 2016, kg per year
Diagram 31. Dynamics of fresh grape consumption by final consumers in monetary terms 2012 - 2016, billion Rs.
Diagram 32. Monthly dynamics of consumer prices for grapes, 2013-2016 Rs./kg
Diagram 33. Forecast of the volume of the grape market in 2017 - 2021, thousand tons
Tables
Table 1. Classification of grapes
Table 2. Requirements imposed by GOST 32786-2014 for fresh grapes in terms of appearance, degree of maturity and condition, smell and taste, sugar concentration, mass of bunches
Table 3. STEP analysis of factors affecting the grape market
Table 4. Main companies participating in the grape market in 2016
Table 5. Profiles of the main companies participating in the grape market in 2016
Table 6. Dynamics of grape production in India by Union Territories, 2012-2016, thousand tons
Table 7. Structure of grape imports by importing countries in 2012 and 2016
Table 8. Data on tenders for the purchase of grapes, announced from 10.05.17/10.06.17/100 to / / , in the amount of more than thousand Rs.
Table 9. Average producer prices for grapes in the Union Territories, 2016, thousand Rs./t
Table 10. Average consumer prices for grapes by states of India, 2013-2016, Rs./kg
Table 11. Assessment of factors of investment attractiveness of the grape market
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