Analysis of the football equipment market in India
The relevance of research
Equipment plays an important role in the rationalization of sports. At the same time, it serves as one of the means of mastering the game through the skills of making the right choice, mastering care practices, etc. It is no coincidence that the receipt of ""real"" boots and other equipment in the biographies of many athletes marked the transition to a new level of skill.
Purpose of the study
Analysis of the state of the football equipment market in India, assessment of the market size, analysis of competitors, as well as identification of factors affecting the football equipment market
Content
Part 1. Overview of the Indian Football Equipment Market
1.1. Description of football equipment
1.2. Main characteristics of the market
1.3. Volume of production
1.4. Share of exports in production
1.5. Market share of imports
1.6. Assessment of the dynamics of the market volume in 2019-2020 Potential market capacity
1.7. Current trends and development prospects of the studied market
1.8. Assessment of factors affecting the market (STEP analysis)
1.8.1. Social factors
1.8.2. Technological factors
1.8.3. Economic forces
1.8.4. Political factors
1.8.5. Conclusions about the influence of factors on the market
1.9. The structure of the football equipment market
1.9.1. Wholesale/retail sales
1.9.2. Online/offline sales
1.9.3. By type
1.9.4. By brand
1.9.5. Union Territories of India
Part 2. Analysis of competitors in the football equipment market in India, TOP-7
2.1. The level of competition in the market
2.2. Major players in the market
2.3. Market shares of the largest competitors
2.4. Production volumes of the largest competitors
2.5. Analysis of the product range
2.6. Sales channels / distribution channels
2.7. Marketing activity and channels for promoting market players
2.8. Strengths and weaknesses of competitors
Part 3. Consumption Analysis of the Football Equipment Market in India
3.1. Largest consumers
3.1.1. B2B companies, sports networks (TOP-10)
3.1.2. Professional football clubs (TOP-10)
Part 4. Pricing Analysis in the Football Equipment Market in India
4.1. Prices of domestic producers
4.2. Retail prices
4.3. Analysis of prices for imported products
Part 5. Forecasts and conclusions
5.1. Barriers in the market
5.2. Market Growth Drivers
5.3. Market development forecast until 2025
5.4. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Football Equipment Market
1.1. Description of football equipment
Equipment plays an important role in the rationalization of sports. At the same time, it serves as one of the means ...
...
The rules of the game of football determine what equipment players can wear on the field. According to Rule 4, the mandatory items of equipment are:
–– …;
–– …;
–– …;
- Shields ...;
–– …
...
Allowed...
If headgear is used (excluding the goalkeeper's cap), they must: ...
Equipment should not...
1.2. Main characteristics of the market
However, according to ..., for the vast majority of Indian clubs, contracts with equipment suppliers are ...
About ten years ago, football fans had a problem with buying a uniform. I had to choose...
...
1.3. Volume of production
Production of football equipment in India ... in relation to the market as a whole. In 2020, the production of …% amounted to … mln Rs. … was affected by the consequences of …
1.4. Share of exports in production
Export direction … In 2019-2020 export accounted for …%.
Diagram 2. The share of exports in production for 2019-2020, %
1.5. Market share of imports
The football equipment market is dominated by … products. In 2020, the share of imports … to …%, increasing the share of domestic production to …%.
1.6. Assessment of the dynamics of the market volume in 2019-2020 Potential market capacity
… allows us to estimate the volume of the football equipment market in 2020 at … billion Rs., … compared to 2019 amounted to …%. Despite …
The volume of the football equipment market in value terms is presented in import, export, producer prices.
We will also give a more detailed structure of the market volume in 2020, excluding balls.
In terms of sales of clothing and footwear for playing football, India is inferior to ...
Thanks to the development of state programs, the …
The main limiting factor is the high...
1.7. Current trends and development prospects of the studied market
Trends:
...
Perspectives:
...
1.8. Assessment of factors affecting the market (STEP analysis)
1.8.1. Social factors
Real disposable money income
Real disposable money income per capita is income minus mandatory payments, adjusted for inflation. This factor determines the level of effective demand of buyers, is one of the key reasons for the formation of the dynamics of both retail turnover and demand for services.
During 2014-2017 dynamics of real incomes of the population …, so in 2014 real incomes were ..% compared to 2013, in 2015 – …% compared to 2014, in 2016 – the situation is …
It follows from the Rosstat data that the real money incomes of Indians increased by …% in 2019. The peak value was...
According to Rosstat, the real disposable money income of Indians in 2020 is …% compared to 2019.
...
1.8.2. Technological factors
...
1.8.3. Economic forces
...
1.8.4. Political factors
...
1.8.5. Conclusions about the influence of factors on the market
According to the results of the performed STEP-analysis, macro-environment factors have an impact on the development of the football equipment market ... however, due to the active promotion of football at the state level, we can generally talk about ...
The negative impact is...
Among the positive factors it is worth noting…
Table 2. STEP analysis of factors influencing the football equipment market
1.9. The structure of the football equipment market
1.9.1. Wholesale/retail sales
In the football equipment market, wholesale sales (one-time purchases from 30 thousand Rs.) occupy about ...%. In value terms, in 2020, wholesale sales amounted to … mln Rs., retail sales – … mln Rs.
1.9.2. Online/offline sales
In general, online sales in the market make up about …% of total sales. The increase in sales on Internet sites began in connection with the pandemic.
On the market, about …% of football equipment sales are made through private websites / applications of the companies themselves, which is primarily due to the fact that …
Note that the most common delivery methods in the segment are …
1.9.3. By type
...
1.9.4. By brand
The most popular brand in India is … with …% share in the total market value. In second place is … with a share of …%. Rounding out the top three...
Table 7. Structure of the football equipment market by brand in 2020
1.9.5. Union Territories of India
Football is included in the list of basic sports in ... states of India: ...
...
Part 2. Analysis of competitors in the football equipment market in India, TOP-7
2.1. The level of competition in the market
In the football equipment market, competition is most pronounced.
… is the #1 football brand in the world. It occupies about …% of the global market share. …
It should also be noted that in 2020 … became the most expensive clothing and footwear brand in the world, its value was estimated at … billion US dollars.
Chart 10. Share of brands in the global football equipment market, %, 2017
National, regional and local market competition ...
From the point of view of competitive concentration, the market belongs to ... markets (Herfindahl-Hirschman index (...).
While the football equipment market is in the … stage, the level of competition has become …
2.2. Major players in the market
The largest players in the Indian football equipment market are ... manufacturers, thus, the main market participants are identified by GidMarket analysts according to ... in value terms. The table presents data on the revenue of companies as a whole.
2.3. Market shares of the largest competitors
The assessment of the shares of the largest operators in the football equipment market was carried out by GidMarket on the basis of …
As of 2020, the largest operators of the football equipment market in India, according to GidMarket, are companies …, whose share is …%, and “…” with a share of …%. Followed by…
Other market participants occupy …% of the football equipment market.
2.4. Production volumes of the largest competitors
...
2.5. Analysis of the product range
The products of the brands presented on the Indian market fully cover all the positions necessary for the equipment of football players. The brands with the highest level of applied technology in the production of clothing and footwear are ...
2.6. Sales channels / distribution channels
...
Among the customers of football equipment in February-April. 2021 in auction worth more than 200 thousand Rs. in terms of the total amount of concluded contracts, the clear leader is … with a share of …%. In the field of elite sports ... applies innovative systems for training athletes, contributes to the formation of favorable conditions for the development of future champions, identifying ...
2.7. Marketing activity and channels for promoting market players
...
2.8. Strengths and weaknesses of competitors
In general, the main threats to current market participants are…
Among the capabilities of competitors in the football equipment market, it is worth noting the development of …
Table 13. Strengths and weaknesses of competitors
...
Part 3. Consumption Analysis of the Football Equipment Market in India
3.1. Largest consumers
3.1.1. B2B companies, sports networks (TOP-10)
Sports shops in the Indian market, among the range of products for various sports, also sell football equipment. The table shows the TOP-10 companies selling football equipment of various brands.
3.1.2. Professional football clubs (TOP-10)
The results and achievements of professional football are the criterion…
TOP 10 professional football clubs are highlighted by GidMarket analysts for …
...
Table 22. Top 10 professional football clubs in India
Part 4. Pricing Analysis in the Football Equipment Market in India
4.1. Prices of domestic producers
...
4.2. Retail prices
Retail prices for football equipment vary depending on …
4.3. Analysis of prices for imported products
The highest import prices for T-shirts from … – … USD/pc. From ... in 2020, T-shirts under the brands ... were brought to India. The cheapest T-shirts from ... under the brand ... - $ 1,5 per piece.
Chart 13. Average import prices for T-shirts, 2020, USD/piece
In 2020, the most expensive shields were imported to India from …
Cheap boots are supplied to India by ... The supply of the most expensive boots in 2020 was from ... - ... dollars / pair under the Puma brand.
...
Part 5. Forecasts and conclusions
5.1. Barriers in the market
...
5.2. Market Growth Drivers
...
5.3. Market development forecast until 2025
...
5.4. Recommendations and conclusions
...
Diagrams
Diagram 1. Dynamics of production volume of football equipment, 2019-2020, million Rs.
Diagram 2. The share of exports in production for 2019-2020, %
Diagram 3. The ratio of imported and domestic products in the football equipment market, 2019-2020, %
Diagram 4. Dynamics of the football equipment market volume, billion Rs., 2019-2020
Diagram 5. Dynamics of real incomes of the population of India, % to the previous year, 2012-2020
Diagram 6. Dynamics of the population of India, million people, as of 01 Jan. 2012-2021
Diagram 7. Dynamics of India's GDP, 2012-2020, % to the previous year
Diagram 8. Monthly dynamics of the US dollar against the rupee, Rs. for 1 US dollar, 2016-Apr. 2021
Chart 9. Structure of the online sales market, 2020, %
Chart 10. Share of brands in the global football equipment market, %, 2017
Diagram 11. Shares of the largest competitors in the football equipment market in 2020, %
Figure 1. Simplified diagram of the distribution channel for branded football equipment
Diagram 12. Shares of football equipment customers by total amount of contracts among tenders worth more than 200 thousand Rs., concluded in February-April. 2021, %
Chart 13. Average import prices for T-shirts, 2020, USD/piece
Chart 14. Average import prices for shields, 2020, USD/pair
Chart 15. Average import prices for boots, 2020, USD/pair
Diagram 16. Forecast of the market size of football equipment in 2021 - 2025 – optimistic scenario, billion Rs.
Diagram 17. Forecast of the market size of football equipment in 2021 - 2025 – pessimistic scenario, billion Rs.
Tables
Table 1. Structure of the market volume in 2020
Table 2. STEP analysis of factors influencing the football equipment market
Table 3. Structure of the football equipment market by wholesale and retail sales, 2020
Table 4. Structure of the football equipment market by online / offline sales, 2020
Table 5. Market structure by types of football equipment, 2020
Table 6. Market structure by types of football equipment, broken down into online/offline sales, 2020
Table 7. Structure of the football equipment market by brand in 2020
Table 8. Structure of the football equipment market by union territories, 2020
Table 9. The main companies participating in the football equipment market in 2020
Table 10. Production volumes of the largest competitors, 2020
Table 11. Product range
Table 12. Data on tenders for the purchase of football equipment in February-April. 2021
Table 13. Strengths and weaknesses of competitors
Table 14. Strengths and weaknesses ...
Table 15. Strengths and weaknesses ...
Table 16. Strengths and weaknesses ...
Table 17. Strengths and weaknesses ...
Table 18. Strengths and weaknesses ...
Table 19. Strengths and weaknesses ...
Table 20. Strengths and weaknesses ...
Table 21. Large companies that buy football equipment of various brands for further sale
Table 22. Top 10 professional football clubs in India
Table 23. Retail prices for football equipment, May 2021
Table 24. Import Prices for Selected Football Equipment Products by Dominant Brands, 2020
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