Analysis of the doll market in India
The relevance of research
The doll is one of the most important and traditional toys for children of all ages. Children always played with dolls, and not only girls, but also boys.
Purpose of the study
Analysis of the state of the doll market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the doll market
Content
Part 1. Overview of the Indian doll market
1.1. Main characteristics of the market
1.2. Dynamics of the doll market volume in 2014-2018 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Doll Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the doll market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Puppet Production Analysis
3.1. Volume and dynamics of domestic production of dolls
3.2. Share of exports in doll production
3.3. Segmentation of doll production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade deliveries of dolls
4.1. The volume and dynamics of doll imports
4.2. Import structure
4.3. The volume and dynamics of doll exports
4.4. Export structure
Part 5. Doll consumption analysis
5.1. Dynamics of consumption of dolls
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the doll market until 2023
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian doll market
1.1. Main characteristics of the market
Dolls have existed since time immemorial. So, in a cave in the south of Germany, a female figurine was found, carved from a mammoth tusk, which is 40 thousand years old. Most likely, this doll was a talisman and was used in pagan rituals - it protected children from evil spirits. Researchers consider it the prototype of the most ancient doll found.
First mentions...
A special place in puppet history belongs to ...
One of the most famous modern dolls is ...
Dolls in Rus'. …
Dolls can be categorized according to various criteria. By appointment:…
...
During the period under review, the doll market in India is dominated by … products – it occupies at least …%.
In 2014, the share of imports was …%. In 2015 due to...
...
Currently, the following main trends and features can also be distinguished in the doll market in India:
- Trade balance…;
- Increasing demand…;
- Increasing prospects...
1.2. Dynamics of the doll market volume in 2014-2018 Potential market capacity
Consider the volume dynamics of the doll market in India.
Since, on average, more than …% of the doll market in India is occupied by goods from …
In 2015, due to the exchange rate difference … But already in 2016, the increase …
In 2017 and 2018, growth ... In general, the average annual growth rate ...
At the end of 2018, the volume of the doll market in India in terms of production and imports amounted to … Rs., … compared to the level of 2013 by …%.
During the period from 2014 to 2015, the volume of the doll market in absolute terms increased … Rs.
Achieving the potential capacity of the doll market is being held back…
Diagram 3. Revenue (net) from the sale of dolls in the union territories for 2014 - 2018,%
Due to the fact that the dominant share of the doll market is occupied by ...
As can be seen in Diagram 3, in the structure of sales proceeds, the dominant share during the period under review falls on … Union Territories (share not less than …%), followed by … Union Territories (not less than …%), in third place …From 2015 to 2018 years of growth...
1.3. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the doll market in question. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
Chart 4 shows India's GDP growth rate from 2011 to 2018. Between 2011 and 2014, the growth rate was …
In 2015, which was the peak of the crisis in the state, …
In 2016, there is a slowdown ...
...
Demographic (social)
...
Political
...
technological
...
All considered factors are presented in Table 2.
Table 2. STEP analysis of factors influencing the doll market
In general, the impact of macro factors on the doll market in India is currently assessed by GidMarket as ... a weak force. The development of the market is facilitated by … At the same time, certain negative factors hinder the development of the market. For example, …
1.4. Doll Market Life Cycle Stage
The doll market is in the stage of…. This is evidenced by:
- Increasing volumes...
- ...
- Development of domestic …;
- ...
Also, in general, this stage is characterized by:
- Growth ...;
- The appearance of ...;
- Sufficient volumes ...;
- ...
It should be noted that at the stage ... the doll market and the toy market in general is already ...
...
The goal is to extend the duration of …. This can be achieved by both increasing ... and expanding ...
...
1.5. Competition from substitute products
...
However, there are various substitute products for dolls. The most logical is...
A significant threat from substitute products is…
Also, to a certain extent, substitute goods include:
...
Despite the diversity and diversity of possible substitute products, the doll is …
Part 2. Competitive analysis in the doll market
2.1. Major players in the market
The main largest companies participating in the doll market in India in 2018 are …: …
Among the Indian doll manufacturers, the market leaders of dolls are: ...
2.2. Market shares of the largest competitors
Diagram 13. Shares of the largest competitors in the doll market in 2018, %
The largest share in the doll market in India in 2018 is occupied by the company “…” with a share of …%. In second place in terms of market share is the company …
Other domestic companies included in the Top 5 manufacturers each share less than …%. The 5 largest Indian doll manufacturers account for …% of the total Indian doll market in 2018.
For the reviewed...
The category “other Indian manufacturers” accounts for …%, ...
2.3. Profiles of major players
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...
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...
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...
Part 3. Puppet Production Analysis
3.1. Volume and dynamics of domestic production of dolls
Doll production in India in 2015-2018 has … dynamics. Average annual volume growth rate …%.
The volume of doll production in India in 2018 in monetary terms amounted to … Rs., the growth rate compared to 2017 was …%. The devaluation of the rupee in 2014-2016 led to ... The development of domestic doll production is also facilitated by the sale of ...
For the period 2014-2015, the volume of doll production in India in monetary …
...
For the period 2015-2018, the average annual growth rate of the total revenue of the largest manufacturers (TOP-5) of dolls in India ... This suggests a more active development ...
According to Rosstat, the largest share in production is occupied by dolls from …(…%), dolls from … are less popular.
3.2. Share of exports in doll production
Diagram 17. The share of exports in the production of dolls for 2014 - 2018,%
In 2017 and 2018, there is … the share of exports in the production of dolls up to …% compared to …% in 2014-2015. Production ...
3.3. Segmentation of doll production by region
3.3.1. Production by Union Territories
In the production of dolls, the leader is ... Union Territories - this is where ... The share of this to the Union Territories in 2018 amounted to about ...%. In second place - …
3.3.2. Production by states of India
The leading region in India for the production of dolls is … (…% in 2018), followed in descending order by …
TOP-3 leading regions account for …% of total production, TOP-5 leading regions account for …%
Part 4. Analysis of foreign trade deliveries of dolls
4.1. The volume and dynamics of doll imports
The largest volume of imports of dolls to India for the period 2014-2018 took place in … year and amounted to … thousand tons. Due to a significant increase in prices ... It can be noted that in 2016 the volume of …
In 2017, although there was an increase in the import of imported goods by …%, but the level of 2014 …
In the volume of imports of dolls to India in monetary terms (in rupees), in general, there is …
At the end of 2018, imports amounted to … Rs., …% compared to 2017 and by …% compared to 2014.
It is noteworthy that in 2014 the average import price per conventional kilogram of dolls was … US dollars, in 2015 ...
In ruble terms, the annual price is …%.
Due to the fact that imported products take ...
4.2. Import structure
Table 6. Structure of doll imports by importing countries in 2018, %
The unchanging leader in the import of dolls to India is ... In 2018, it accounted for ...% of total imports in monetary terms. Further in the structure of imports, in descending order of share, follows ...
Non-CIS countries account for …% of doll imports in monetary terms in 2018.
Relative to the structure of imports of dolls in 2014, in 2018 the share of ...
4.3. The volume and dynamics of doll exports
The dynamics of export of dolls in value terms and in kind have .. In 2015, the volume of exports amounted to … t (…) or … million Rs. (…%). Then from 2016 to 2017 there is …
Due to the decrease in export prices …, there is a decrease by …% (… Rs.), and in physical …
The balance of exports and imports in the doll market ... In rupees, the volume of imports ...
Diagram 23. Balance of exports and imports in 2014-2018, million Rs.
4.4. Export structure
In the structure of doll exports by recipient countries, more than …% falls on three countries: …
The share of …
Part 5. Doll consumption analysis
5.1. Dynamics of consumption of dolls
The dynamics of change in the consumption of dolls in India has ... character. Per capita value in terms of … due to a decrease in … From 2016 to 2018, consumption annually …
As you can see from the results of Chart 25, Indian consumers are trying to…
In the consumer preferences of Indian buyers of dolls, the following trends can be distinguished:
Popular are…
Growing in popularity...
For parents with children under 3...
Most parents are ready...
5.2. Analysis of the results of tenders for the purchase
For the period from 01.01.19 to 30.04.19, … tenders were announced for the purchase of dolls in the amount of … Rs. to … Rs. The list of purchased products under the tender, in addition to ...
Analysis of information on competitive purchases of dolls, available in the public domain, showed that:
- Data on the purchase of dolls is posted ...
- In general, following the results of the procedures, the final discount can ...
- Under the terms of the procedures, customers are interested ...
- There are tenders, the competition for which ...
Part 6. Price Analysis
6.1. Average producer prices by union territories
Table 8 shows producer prices for a conventional doll from the middle price category.
The table shows producer prices ... The average producer price for dolls of the middle price category is ... Rs./pc. In India, it ranges from … The spread of producer prices depends mainly on …
The average mark-up of retail outlets is about …%, but can reach up to …%. Producer prices...
6.2. Average consumer prices by states in India
Table 9 presents the average consumer prices in 2018 for a conventional doll from the average price category.
...
The average price for a quality doll of the middle price category is about ... rupees. The increase compared to the price of 2014 amounted to …%, this price growth rate is higher than …
Prices in the states of India vary quite a lot. The maximum price is ... rupees, it is marked in ...
The minimum price is observed in ... - ... rupees. Also on the list of states with low prices for dolls are ...
The maximum price is above the average by …%, and the minimum is below the average for India by …%.
This variation in prices across regions is due to...
Part 7. Assessment of factors of investment attractiveness of the market
The analysis was carried out for an enterprise that is ... A comprehensive assessment of investment attractiveness factors is ... points - ... investment climate. … factors of the investment climate of the doll market dominate … This means that within the industry under consideration …
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the doll market until 2023
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the doll market in India in 2014-2018,%
Diagram 2. Dynamics of the volume of the doll market in India in 2014 - 2018, million Rs.
Diagram 3. Revenue (net) from the sale of dolls in the union territories for 2014 - 2018,%
Diagram 4. Dynamics of India's GDP, in 2011-2018, % to the previous year
Diagram 5. Monthly dynamics of the US dollar against the rupee, 2014-2018, Rs. for 1 US dollar
Diagram 6. Dynamics of India's IPP in 2014 - 2019 (Q1), % to the previous year
Diagram 7. Dynamics of real income of the population of India, 2011 - 2019 (Q1), % to the previous year
Diagram 8. Dynamics of retail trade turnover, 2013 – 2019 (Q1), % to the previous year
Diagram 9. Population dynamics in India, 2010-2019, million people, %
Diagram 10. Number of children aged 0-14 years in India, 2010-2018, mln.
Diagram 11. Percentage of children aged 0-14 in the total population of India, 2010-2018, %
Figure 12. Doll Market Life Cycle Stage
Diagram 13. Shares of the largest competitors in the doll market in 2018, %
Diagram 14. Dynamics of doll production volumes in India for 2014 - 2018 (forecast), million Rs.
Diagram 15. Dynamics of the total revenue of the largest manufacturers (TOP-5) of dolls in India (by all types of activities and sales of all goods), 2014-2018 (forecast), million Rs.
Diagram 16. Structure of doll production by material (according to OKPD codes) in 2018, %
Diagram 17. The share of exports in the production of dolls for 2014 - 2018,%
18 Chart. The structure of doll production in monetary terms by states of India in 2018, %
Diagram 19. Volume and dynamics of doll imports in physical terms in 2014-2018, tons
Diagram 20. The volume and dynamics of imports of dolls in monetary terms in 2014-2018, million Rs.
Diagram 21. Dynamics of export of dolls in physical terms in 2014-2018, tons
22 Chart. Dynamics of export of dolls in monetary terms in 2014-2018, million Rs.
23 Chart. Balance of exports and imports in 2014-2018, million Rs.
Diagram 24. Structure of exports by countries in 2018, %
Diagram 25. Dynamics of consumption of dolls in monetary terms 2014 - 2018, Rs./person
Diagram 26. Forecast of the volume of the doll market in India in 2019 - 2023, million Rs.
Tables
Table 1. Indicators for monitoring the development of the information society in India in 2012-2018, units rev.
Table 2. STEP analysis of factors affecting the doll market
Table 3. The main companies participating in the doll market in 2018
Table 4. Profiles of companies participating in the doll market in 2018
Table 5. Dynamics of doll production in India by union territories in 2014-2018, million Rs.
Table 6. Doll import structure by importing countries in 2018, %
Table 7. Tenders for the purchase of dolls announced from 01.01.19/30.04.19/ to / /
Table 8. Average producer prices for dolls across the Union Territories in 2018, Rs./piece
Table 9. Average consumer prices for dolls by states of India in 2018, Rs.
Table 10. Assessment of factors of investment attractiveness of the doll market
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