Analysis of the dietary supplements and vitamins market in India
The relevance of research
Changing consumer demand in favor of taking vitamins and vitamin-containing complexes is one of the main consequences of the impact of the pandemic
Purpose of the study
Analysis of the state of the dietary supplements and vitamins market in India, assessment of the market size, analysis of competitors, as well as identification of factors influencing the dietary supplements and vitamins market
Content
Part 1. Overview of the Indian market of dietary supplements and vitamins
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of dietary supplements and vitamins 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Stage of the life cycle of the dietary supplements and vitamins market
1.5. Competition from substitute products
Part 2. Competitive analysis in the market of dietary supplements and vitamins
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of dietary supplements and vitamins
3.1. Volume and dynamics of domestic production of dietary supplements and vitamins
3.2. The share of exports in the production of dietary supplements and vitamins
3.3. Segmentation of production of dietary supplements and vitamins by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of dietary supplements and vitamins
4.1. The volume and dynamics of imports of dietary supplements and vitamins
4.2. Import structure
4.3. The volume and dynamics of exports of dietary supplements and vitamins
4.4. Export structure
Part 5. Analysis of consumption of dietary supplements and vitamins
5.1. Dynamics of consumption of dietary supplements and vitamins
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the dietary supplements and vitamins market until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian market of dietary supplements and vitamins
1.1. Main characteristics of the market
Changing consumer demand in favor of taking vitamins and vitamin-containing complexes is one of the main consequences ...
Increasing competition in the market of dietary supplements and vitamins leads to the fact that the quality of dietary supplements and legal regulation become…
At the end of 2020, pharmacy shelves displayed … brand of nutritional supplements from … manufacturers. During the year, … new brands appeared on the market. If earlier new products easily occupied top positions due to competent promotion, now they bring … However, additives traditionally remain the most in demand on the market … (share of …% in Rs. in 2020). When compared with 2019, the volume of sales of this group of dietary supplements …%. The main brands of dietary supplements in this group are: … (share in group sales – …% in Rs.) companies … and … (…%) corporations …
The market for dietary supplements and vitamins is dominated by … products. Despite the growth of …, this figure is annually … due to … production. In 2020, the share of domestic production is …%, …%.
Diagram 1. The ratio of imported and domestic products in the market of dietary supplements and vitamins,
1.2. Dynamics of the market volume of dietary supplements and vitamins 2016-2020 Potential market capacity
The pandemic year of 2020 made adjustments to all market segments, including … In order to stay on trend in 2020, manufacturers of dietary supplements had to...
Market volume of dietary supplements and vitamins for 2016-2020 …% and by the end of 2020 amounted to .. thousand tons of products.
Consumption of biologically active additives is growing ... as more and more people choose ... According to ... dietary supplements, in ... dietary supplements are regularly used by ...% of the population, in ... - from ...%, in ... Thus, GidMarket analysts estimate the potential market capacity in …%.
The structure of revenue from the sale of dietary supplements and vitamins in 2020 is dominated by … Union Territories, occupying …% of the total volume. The second place is occupied by … Union Territories with a share of …%, followed by …
The distribution and dynamics of the shares of federal districts in terms of sales proceeds can be explained by several factors: …
Diagram 3. Revenue (net) from the sale of dietary supplements and vitamins by union territories for 2016-2020, %
1.3. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Economic
GDP dynamics
GDP is a macroeconomic indicator that reflects the market value of all final goods and services produced in a year in all sectors of the economy on the territory of the state for consumption, export and accumulation.
The dynamics of India's GDP is decisive in the vector of development of the entire economy of the country and determines the key trends in consumer effective demand and economic activity.
In 2012-2014 the GDP growth rate …, and in 2015 it was … In 2015, which was the peak of the crisis in the state, the decline in GDP amounted to …% compared to the previous 2014, and since the dynamics of GDP …
In 2016, GDP …, at the end of 2017, this indicator shows …
In 2020, the decline in India's GDP, according to …, amounted to …%. This is the biggest drop in GDP since...
In general, economists build...
...
Социальные
...
Political
...
technological
...
Concluding the assessment of the factors influencing the dietary supplements and vitamins market, we will summarize the key ones in the framework of the STEP-analysis.
Table 1. STEP-analysis of factors influencing the dietary supplements and vitamins market
According to the results of the performed STEP-analysis, macro-environment factors have an impact on the development of the dietary supplements and vitamins market ...
Significant positives include...
1.4. Stage of the life cycle of the dietary supplements and vitamins market
The market for dietary supplements and vitamins has been in the stage of … for a long time. The reason for this is the possibility of extending the period … by creating …
...
1.5. Competition from substitute products
Substitute products in the market of dietary supplements and vitamins are methods ...
The World Health Organization does not currently recommend the use of...
...
Also, substitute goods are ...
...
Part 2. Competitive analysis in the market of dietary supplements and vitamins
2.1. Major players in the market
Competition for dietary supplements and vitamins in India is intensifying, so companies are now taking steps to…
2.2. Market shares of the largest competitors
At the end of 2020, “…” is the leader in terms of revenue from sales in the market of dietary supplements and vitamins with a share of …%. The second place is occupied by “…” with a share of …%. Followed by …
From the point of view of competitive concentration, the market belongs to ... (Herfindahl-Hirschman index (...). Mergers and acquisitions ...
Diagram 9. Shares of the largest competitors in the dietary supplements and vitamins market in 2020, %
2.3. Profiles of major players
...
Part 3. Analysis of the production of dietary supplements and vitamins
3.1. Volume and dynamics of domestic production of dietary supplements and vitamins
The production of dietary supplements and vitamins in 2020 increased …% to … thousand tons due to the growth of …
The total revenue of industry leaders from the sale of dietary supplements and vitamins in 2020 amounted to … billion Rs., having increased compared to 2016 ...
3.2. The share of exports in the production of dietary supplements and vitamins
The share of exports in physical terms in 2016 was …%. According to GidMarket, at the end of 2020, the share of exports in production amounted to …%, having increased by … p.p. relative to … yr …
3.3. Segmentation of production of dietary supplements and vitamins by regions
3.3.1. Production by Union Territories
If we consider production in the context of federal districts, then the main share falls on … Union Territories – …%. The second place belongs to … the Union Territories – …% of the total Indian production. Closes the top three ... Union territories with a share of ...
3.3.2. Production by states of India
The distribution of shares between regions is determined by the location in them ...
The leading regions for the production of dietary supplements and vitamins in 2020 were:…
Part 4. Analysis of foreign trade supplies of dietary supplements and vitamins
4.1. The volume and dynamics of imports of dietary supplements and vitamins
During the analyzed period, it was observed … only in 2018 by …% compared to 2017 due to ... At the end of 2020, import supplies of dietary supplements and vitamins …% compared to 2019 and amounted to … thousand tons.
Diagram 13. Volume and dynamics of imports of dietary supplements and vitamins in natural terms, 2016-2020, tons
The dynamics of the value of imports in dollar terms is somewhat …
During the analyzed period, in ruble terms, imports of dietary supplements and vitamins increased by … billion Rs. – up to … billion Rs. in 2020
4.2. Import structure
In the structure of imports of dietary supplements and vitamins by importing countries in 2020, in value terms, the key supplier is …, which accounts for …%. The second line is occupied by … with a share of …%. On the third place …%. Rounding out the top five...
4.3. The volume and dynamics of exports of dietary supplements and vitamins
In 2017, export volumes of dietary supplements and vitamins …% (mainly due to …), … continued in 2018 to … tons. In 2019, despite …, the growth in the supply of dietary supplements allowed …%. At the end of 2020, the export of dietary supplements and vitamins amounted to … thousand tons, while …
In value (dollar) terms, the volume of exports is … year. At the end of 2020, the export of dietary supplements and vitamins amounted to … million US dollars, … compared to 2019 by …%
In ruble terms, exports in 2020 …% (up to … mln Rs.) relative to 2019
Foreign trade balance in the market of dietary supplements and vitamins in 2016-2020 is in the zone ... At the end of 2020, the balance amounted to … billion Rs., which allows us to conclude that the export direction …
Diagram 17. Balance of exports and imports, 2016-2020, million Rs.
4.4. Export structure
The main volume of dietary supplements and vitamins, in value terms, exported from India in 2020 was supplied to … – …%, … – …%, …
Part 5. Analysis of consumption of dietary supplements and vitamins
5.1. Dynamics of consumption of dietary supplements and vitamins
Demand for dietary supplements and vitamins…
A change in consumer demand in favor of taking vitamins and vitamin-containing complexes is one of the main consequences ... At the end of 2020, the consumption of dietary supplements and vitamins amounted to ... kg / person.
According to …, in recent years, the ratio of the number of buyers by age groups has changed markedly. In 2018, dietary supplement consumption was dominated by …, in 2019 dietary supplement consumption was …, in 2020 … began to prevail.
5.2. Analysis of the results of tenders for the purchase
The main customers for the supply of dietary supplements and vitamins are ... Among the regions in terms of the initial price, the leaders are ... (...% of the total amount of tenders over 4 million Rs., announced in February-April 2021), ...
The table shows the 20 largest tenders held in February-April. 2021
Part 6. Price Analysis
6.1. Average producer prices by union territories
Prices vary considerably across union territories. For example, the cost of multivitamins without minerals in the … federal district at … exceeds the cost at …. In general, for a three-year period, the average cost of this category in India is …%.
6.2. Average consumer prices by states in India
Consumer prices for different drugs vary by state in India. The most expensive prices for multivitamins with macro- and micronutrients in … regions (… Rs./pack), … (… Rs./pack), …
Consumers are switching to more ... Some consumers are abandoning ... Another part of customers buys to save money ...
Part 7. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the dietary supplements and vitamins market dominate over… A comprehensive assessment of the factors of investment attractiveness amounts to … points – … the investment climate. The assessment of investment attractiveness was made for companies considering the possibility of entering the market.
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the dietary supplements and vitamins market until 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the market of dietary supplements and vitamins, %
Diagram 2. Dynamics of the market volume of dietary supplements and vitamins, 2016-2020, thousand tons
Diagram 3. Revenue (net) from the sale of dietary supplements and vitamins by union territories for 2016-2020, %
Diagram 4. Dynamics of India's GDP, 2012-2020, % to the previous year
Diagram 5. Monthly dynamics of the US dollar against the rupee, Rs. for 1 US dollar, 2016-May 2021
Diagram 6. Dynamics of real incomes of the population of India, % to the previous year, 2012-2020
Diagram 7. Dynamics of the population of India, million people, as of 01 Jan. 2012-2021
Diagram 8. Industry life cycle stage
Diagram 9. Shares of the largest competitors in the dietary supplements and vitamins market in 2020, %
Diagram 10. Dynamics of production volumes of dietary supplements and vitamins in India for 2016-2020, tons
Diagram 11. Dynamics of the total revenue of the largest manufacturers (TOP-5) of dietary supplements and vitamins in India, 2016-2020, million Rs.
Diagram 12. The share of exports in production for 2016-2020, %
Diagram 13. Volume and dynamics of imports of dietary supplements and vitamins in natural terms, 2016-2020, tons
Diagram 14. The volume and dynamics of imports of dietary supplements and vitamins in monetary terms, 2016-2020, thousand US dollars
Diagram 15. Dynamics of exports of dietary supplements and vitamins in physical terms, 2016-2020, tons
Diagram 16. Dynamics of exports of dietary supplements and vitamins in monetary terms, 2016-2020, thousand US dollars
Diagram 17. Balance of exports and imports, 2016-2020, million Rs.
Chart 18. Structure of exports by countries in 2020, %
Diagram 19. Dynamics of consumption of dietary supplements and vitamins in monetary terms, 2016-2020, kg/person
Diagram 20. Forecast of market volume in 2021-2025, thousand tons
Tables
Table 1. STEP-analysis of factors influencing the dietary supplements and vitamins market
Table 2. Main companies participating in the dietary supplements and vitamins market in 2020
Table 3. Profiles of companies participating in the dietary supplements and vitamins market in 2020
Table 4. Dynamics of the production of dietary supplements and vitamins in India by union territories, 2016-2020, tons
Table 5. Structure of imports of dietary supplements and vitamins by importing countries in 2020
Table 6. Data on the largest completed tenders for the purchase of dietary supplements and vitamins, Feb.-April. 2021
Table 7. Average producer prices in the market of dietary supplements and vitamins across the Union Territories, 2017 and 2020, Rs./10 pcs.
Table 8. Average consumer prices in the market of dietary supplements and vitamins by states of India, Mar. 2021 Rs./pack
Table 9. Assessment of factors of investment attractiveness of the dietary supplements and vitamins market
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