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Analysis of the dietary supplement market in India

Analysis of the dietary supplement market in India Analysis of the dietary supplement market in India
Release date 05.11.2020
Number of pages 64
Formats DOCX, PDF
Cost 45000 ₹

The relevance of research

The use of food and biologically active additives, functional components, flavors, technological functional substances is one of the most important conditions for the modern production of food products of a given composition and properties that maintain quality and safety throughout the entire shelf life; serves to intensify the processing of food raw materials, improve technologies, expand the range of products


Purpose of the study

Analysis of the state of the food additives market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the food additives market


Content

Part 1. Indian Supplement Market Overview

1.1. Main characteristics of the market
1.2. Dynamics of the food additives market volume in 2014-2019 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of the dietary supplement market
1.5. Competition from substitute products

Part 2. Competitive Analysis in the Supplement Market

2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players

Part 3. Analysis of the production of food additives

3.1. Volume and dynamics of domestic production of food additives
3.2. Share of exports in the production of food additives
3.3. Segmentation of food additives production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India

Part 4. Analysis of foreign trade supplies of food additives

4.1. The volume and dynamics of imports of food additives
4.2. Import structure
4.3. The volume and dynamics of exports of food additives
4.4. Export structure

Part 5. Analysis of consumption of food additives

5.1. Dynamics of consumption of food additives
5.2. Analysis of the results of tenders for the purchase

Part 6. Price Analysis

6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India

Part 7. Assessment of factors of investment attractiveness of the market

Part 8. Forecast for the development of the market for nutritional supplements until 2025

Part 9. Recommendations and conclusions


Research excerpt

Part 1. Indian Supplement Market Overview 

1.1. Main characteristics of the market 

Food additives are substances added for technological purposes to food products during production, packaging, transportation or storage to give them the desired properties, for example, a certain color (dyes), shelf life (preservatives), taste, texture, and so on. 

For the classification of food additives in the European Union, a numbering system has been developed (in force since 1953). Each supplement has a unique number starting with the letter ""E"". The numbering system was finalized and adopted for the international classification Codex Alimentarius. The first digit of the code indicates the general purpose of the additive:
Dye codes start at 1;
2 - preservatives;
at 3:300-322 - antioxidants,
333-399 - antioxidants and stabilizers;
4 - emulsifiers and stabilizers;
5 - substances against caking and clumping;
6 - taste and smell enhancers;
7 and 8 are not used (except antibiotics 710-713);
codes for glazing agents, softeners and other baking improvers and other substances begin at 9.

Some commonly used substances do not have a code, such as vanillin and unmodified starch.

The use of food and biologically active additives, functional components, flavors, technological functional substances is one of the most important conditions for the modern production of food products of a given composition and properties that maintain quality and safety throughout the entire shelf life; serves to intensify the processing of food raw materials, improve technologies, and expand the range of products. World trends in the development of production and consumption of food additives are associated with the diversity of their technological functions. 

The dietary supplement market in India has the following features:
...

The main trends in the nutritional supplement market include:

The dietary supplement market in India is dominated by imported products. Due to the fact that the volume of production and foreign economic supplies is extremely difficult to estimate ...
...

According to GidMarket, the share of Indian products in the period under review ranged from …

Diagram 1. The ratio of imported and domestic products in the market of food additives in 2014-2019 in kind, %

Most of the additives and ingredients used by the food industry are imported to India. In the production of food additives and ingredients, India is significantly inferior to foreign countries.

Indian manufacturers produce agricultural products, as well as certain types of additives. However, the production of more complex ingredients is problematic. With a slight difference in price, the difference in quality between Indian and imported additives is often noticeable. Also, some of the Indian manufacturers cannot guarantee the stable quality of each batch, which makes it difficult to develop cooperation with large manufacturers of finished products. 
...

Therefore, food additives necessary for the production of such goods will be most in demand by manufacturers.

Growing demand for new interesting components. Fresh high-tech solutions appear, existing products are improved. The important thing is that the nutritional supplement market is sensitive to the slightest trends in consumer demand. Increasing consumer attention to healthy eating has triggered the introduction of functional health-promoting ingredients to the market. 

Manufacturers are attentive to the target audience of the product, carefully think over its idea at the stage of formula development. In this regard, the choice of supplements becomes more conscious. 

1.2. Dynamics of the food additives market volume in 2014-2019 Potential market capacity

Let's consider the dynamics of the food additives market volume in real terms. 

The volume dynamics of the dietary supplement market in India is undulating. 
...

Diagram 3. Revenue (net) from the sale of food additives by union territories for 2014 - 2019, %

The calculation of the shares of federal districts in the proceeds from the sale of food additives was carried out on the basis of data on the production of food products of all types, since the totality of industries is the consumer of the goods considered in the study. 

In general, the distribution of shares between the federal districts is fairly stable. 
...

1.3. Assessment of factors affecting the market 

Macroeconomic factors affect the dynamics of all sectors of the Indian economy, including the food additive market under consideration. The main groups of factors are: economic, political, social and technological.

Economic

GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.

Industrial Production Index
This is an indicator of the dynamics of the volume of industrial production, its rise or fall, is defined as the ratio of the current volume of production in monetary terms to the volume of industrial production in the previous or other base year. This index characterizes the change in GDP due to the fundamental sectors of the economy: mining, manufacturing, production and distribution of electricity, gas and water.
...

General trends in macroeconomic indicators can be traced in such a value as the real incomes of the population, which determine the level of effective demand. 

Diagram 7 shows the dynamics of the growth rates of this indicator.

Chart 7. Dynamics of real incomes of the population of India, 2011 - 2020 (Q1 and Q2), % to the previous year

Demographic (social)

Population
During 2010-2018, there was an increase in the population. 
...

Trends in consumer culture and consumer tastes. More demanding consumers. 

Among the population of India, the use of the following food products is popular: sausages, dairy products, confectionery, etc. Since the growing variety of tastes and other characteristics of the products of these industries is often due to food additives used in the composition of products, this factor has a positive effect on the market in question.

Among the main factors that affect the popularity and demand for various nutritional supplements for consumers are the following:
- a high level of employment of the middle class and, as a result, an increase in demand for products that are completely ready for use, an increase in the requirements for their quality;
- increase in demand for products of the premium group;
- mixing and interpenetration of cultures on a global scale and, as a result, increased consumer interest in exotic and so-called ethnic products;
- move away from the use of artificial products in favor of natural supplements;
- the growing popularity of the low-calorie sector, which indicates the growing concern of consumers for health and the desire for a balanced diet;
- an important factor in the quality of the product in the eyes of the consumer is the source of its receipt and the type of processing, which reflects the growing interest in the naturalness of food.

Often false information from the media. 

It is important to provide manufacturers, consumers and citizens of India with reliable information about food ingredients, especially given the pressure from the media and television, and the constant attacks on food manufacturers.

Many nutritional supplements and raw materials are subject to scientific disputes at the level of narrow specialists, the echoes of which reach the public consciousness. Much of this debate has nothing to do with health, but is determined by the economy and provoked by competition. It is difficult for a person who is not an expert in this field to understand the opinions given in the media: information about the dangers and allergenicity of food additives. 

Increasing public attention to their health, increasing the number of people leading a healthy lifestyle. 
...

Political

The tense political situation in interstate relations has a negative impact on all spheres of the Indian economy. 

The main activities of the state and the strategic tasks at present are the development of new models of cooperation with the US and the EU and the approval of India in the world monetary system.

Anti-India sanctions and the generally sharp deterioration in relations between Western countries and India largely determine India's foreign policy. On the other hand, this trend supports the import substitution policy pursued in many sectors of the economy.

State control, regulation, legislation, development strategies. 

In India, the use of food additives is controlled by the national authorities of Rospotrebnadzor and the regulations and sanitary rules of the Ministry of Health of India. The main documents are:
Federal Law ""On the sanitary and epidemiological well-being of the population"" dated March 30.03.1999, 52 N -FZ (as amended)
Federal Law ""On the Quality and Safety of Food Products"" dated January 02.01.2000, 29, N -FZ (as amended)
SanPiN 2.3.2.1293-03 ""Hygienic requirements for the use of food additives"" - from June 12, 2003 (as amended on December 23, 2010)
TR TS 029/2012 Technical Regulations of the Customs Union ""Safety Requirements for Food Additives, Flavors and Processing Aids"" (as amended on September 18, 2014).

The development of the nutritional supplement industry is driven, in particular, by the following special strategies and strategies in related industries:

A comprehensive sectoral “Program for the development of the production of ingredients (food and biologically active additives, flavors and technological aids and other raw materials) in India until 2030” is being developed;

Strategy for Improving Food Quality in India until 2030 (approved by the Order of the Government of India dated June 29, 2016 No. 1364-r);

Strategy for the development of the chemical and petrochemical complex for the period up to 2030 dated April 8, 2014 No. 651/172 (as amended on January 14, 2016); 

The concept of development of domestic production of food micro-ingredients, developed by VNIIPD for the period up to 2025; 

Federal scientific and technical program for the development of agriculture for 2017-2025 and others.

Also in India, the technical committee for standardization “Food additives, flavors, edible salt” (Order of the Ministry of Industry and Trade dated March 20, 2017 No. 570) operates, which is assigned standardization objects in accordance with OKPD 2 codes.

This organization is also a permanent national working body in the interstate technical committee ITC 154 ""Food acids, aromatic food essences and flavors, synthetic food dyes"" and in the international technical committee ISO / TC 34 ""Food products"".

Thus, at all levels of government there is an understanding of the need to create their own industry of food micro-ingredients, which is reflected in the ""Strategy for improving the quality of food products in India until 2030""; there are significant shifts in the direction of development of the domestic industry of food microingredients; the most promising directions for the implementation of tasks to create a domestic market for food micro-ingredients have been determined and a program for the development of the industry for the period up to 2030 is being formed; established raw material opportunities for the production of food additives; a legislative framework has been formed that guarantees the safety of the use of food micro-ingredients; the integration of producers of food microingredients into a trade union representing their interests at various levels of government is underway.

SPPI activity. 
The development of the food ingredients industry in India required the creation of a unifying and coordinating body, which became the Food Ingredients Union (FUI). On May 10, 2001, the Constituent Assembly of Food Ingredients Manufacturers was held. The Union is called upon to promote the creation of optimal conditions for the development of production and business, to promote dialogue and interaction between industry and government, to ensure an atmosphere of openness and transparency. Establishment of the Union of Food Ingredients Producers allows solving urgent problems of the industry, implementing the Union's activity program and determining priority areas of work for the near future. Currently, SPPI unites over 50 food ingredient manufacturers, educational and scientific institutions, and publishing companies.

Sections of the Program of Activities of the Non-Profit Organization ""Union of Food Ingredients Producers"":
I. Holding all-Union events 
II. Legislative activity 
III. Scientific and regulatory support 
IV. Information and exhibition activities, conferences and forums 
V. Economics and marketing 
VI. Support for a domestic manufacturer of food ingredients 
VII. Measures for the formation of civilized rules of the game in the market of food products, food ingredients and additives. Interaction with industry unions, public organizations 
VIII. Educational activities 
IX. Participation in the planning, preparation and publication of literature on food additives and flavors.

Given the large share of imported food ingredients and the need for import substitution, the ever-increasing need for technological and biologically active additives, SPPI makes appeals to interested federal agencies (MoA of India, the Ministry of Industry and Trade of India, FASO, RAS) and industry unions of consumers of food ingredients in terms of providing real support measures financing of R&D aimed at developing innovative technologies for food ingredients and solving the problems of deep and complex processing of agricultural raw materials, aimed at developing production technologies and subsequent import substitution and export orientation of products.

technological

Since some food additives are produced from plant and animal raw materials, the dynamics of these industries also affects the market in question.
...

Since some of the food additives are products of chemical production, the dynamics of the Index also affects the market in question.
...

A significant stimulus for the growth of the Indian market of ingredients (including food additives) is the results of the food industry, an increase in the production of domestic food and beverages. 

Domestic manufacturing companies are faced with the task of innovative development of the food industry, as a result of which one should expect not only a decrease in dependence on imported food supplies, but also the appearance on the domestic market of a new generation of products that are competitive in terms of quality and price. 

Lack of qualified personnel. 

There is a shortage of highly qualified specialists in the field of food microingredients both in production and in science. 
...

The development of online commerce, the level of Internet penetration, and the availability of information allow consumer companies to search for suppliers and customers and get acquainted with market novelties. The development of information technology allows consumers to gain the necessary knowledge about the role of food additives in the creation of food products. 

Table 3. STEP analysis of factors influencing the dietary supplement market

In general, the influence of macro factors on the dietary supplement market in India is currently assessed by GidMarket as... Market development is facilitated by state control and legislation, consumer culture, the development of e-commerce and Internet penetration, the development of the food industry, animal husbandry, crop production, the chemical industry, etc. At the same time, certain negative factors hinder the development of the market. 
...

1.4. Life cycle stage of the dietary supplement market

The food additives and ingredients market in India is still young and in its infancy (growth). For comparison: in Europe, the development of this segment began more than 100 years ago.

This stage is characterized by:
Increasing competition among manufacturers and sellers;

The emergence of price methods of competition;

Sufficient volumes and growth rates of proceeds from the sale of goods;

Recognition of products by consumers, understanding the differences between these products and other goods;

Sufficient quality of goods that suits consumers.
...

The aim is to prolong the growth stage of the life cycle of nutritional supplements. This can be achieved both by increasing consumer loyalty to the use of food additives in food production, and by expanding the target audience (food manufacturing enterprises), expanding distribution channels. Also, one of the main ways to increase sales is to expand the range through new varieties of additives, following manufacturers to the requirements of consumers in terms of taste and other qualities.

Suppliers of nutritional supplements do not set themselves the task of simply reducing the cost of the product by replacing some components with others, but are trying to make it tastier, healthier and take into account the requirements of the food industry and end consumers.

1.5. Competition from substitute products 

Traditionally, the main consumers of food additives are the following industries: meat processing, confectionery, bakery, dairy, oil and fat, food concentrate industry, production of non-alcoholic and alcoholic beverages. 

Also, food additives will be used in other areas: the pharmaceutical industry, the cosmetic industry, the construction and paint industries, and others. 

The main competition is internal among the functional groups of food additives, which are classified into: colorants, preservatives, stabilizers, emulsifiers, etc. Also recently, in connection with the ever-growing range of complex food additives, they compete with each other in terms of taste, uniqueness. Manufacturers offer new options for such mixtures, focusing on the preferences of end consumers and the requests of food manufacturers. 

Part 2. Competitive Analysis in the Supplement Market 

2.1. Major players in the market 

To analyze the competitive situation in the market, companies producing food additives for the meat processing industry in India were selected. At the same time, the Top 15 rating includes companies that, along with the production of such food additives, supply imported goods from the same group, as well as produce food additives for other sectors of the food production industry (confectionery, dairy, and other sub-sectors).

We also note that in the vast majority of cases, companies combine the production of food additives for several areas. Many of these companies claim that the production of nutritional supplements for the meat industry is the leading direction, but at the same time, there are a small number of manufacturers of nutritional supplements specializing only in this narrow segment.

Unlike the world market, the Indian market is not concentrated and consolidated. The competition in the Indian dietary supplement market is focused on competition between foreign and domestic manufacturers. This competition is getting stronger every year.
...

2.2. Market shares of the largest competitors 

Diagram 15 shows the structure of the food additives market as a whole for the entire volume, and Diagram 16 details the shares occupied by the Top 15 manufacturers in the total production volume. 
...

The market of nutritional supplements is dominated by imported products – it occupies a share of about …% at the end of 2019. The domestic producers account for slightly more than …% of sales. 
...

It should be noted that it is extremely difficult to estimate the shares of manufacturers in the volume of production and in the volume of the entire market of food additives for several reasons: 
the main activity of Indian companies can be different (OKVED) - the production of various chemicals, the production of other food products, wholesale trade in various areas (production is not the main activity, it occupies an insignificant part in the company's revenue), etc. - this complicates the formation of ratings; 
there is an error that is associated with the impossibility of dividing the share of revenue between companies between the production of food additives, other food ingredients and other activities;
the production of the goods in question is carried out according to unrelated OKPD codes, therefore, there are no consolidated data on all types of food additives in the sources of official statistics;
market participants do not disclose the volumes of their own exports, therefore it is not possible to accurately determine the share of manufactured and consumed products in India.

Chart 16. Shares of the largest Top-15 manufacturers in total production in 2019, % 

In general, in the manufacture of food additives by domestic companies, it can be seen that the top 15 manufacturers account for just over half of the total production in India. The Top 5 includes the following companies: ...

2.3. Profiles of major players
...

It is worth noting that all the companies listed in the Top have been operating for a long time - more than 7 years. However, the emergence of new original and promising companies is noted every year, for example, …
...

Part 3. Analysis of the production of food additives 

3.1. Volume and dynamics of domestic production of food additives

Consider the dynamics of the production of food additives in India in physical terms.

According to GidMarket, the dynamics of the production of food additives in India in physical terms is linear - the figure is increasing every year. 
...

3.2. Share of exports in the production of food additives 

The share of exports in production as a whole is quite stable - it fluctuates from ... in the period under review. 

3.3. Segmentation of food additives production by regions

The distribution of production across the Union Territories and States of India is presented on the example of complex food additives.

3.3.1. Production by Union Territories 

Table 6. Dynamics of the production of food additives in India by union territories in 2014-2019, tons 

If we consider the production in terms of regions, then the main share of the produced complex food additives is produced in the Central Federal District. …
...

3.3.2. Production by states of India
The top 10 regions produce over 80% of complex nutritional supplements in India. The leading regions are: ...
...

Part 4. Analysis of foreign trade supplies of food additives 

4.1. The volume and dynamics of imports of food additives 

Diagram 21. Volume and dynamics of imports of food additives in physical terms in 2014-2019, thousand tons 

The dynamics of imports of food additives to India in physical terms is undulating. Due to the appreciation of the dollar at the end of 2014 and 2015, the indicator showed negative growth.

The pent-up demand from Indian enterprises – consumers of nutritional supplements was realized in 2016, …
...

4.2. Import structure 
...

According to the GidMarket calculation for the main 30 TN VED codes, according to which foreign trade deliveries of food additives are made, the import structure was calculated. More than 98% of imports come from non-CIS countries…

4.3. The volume and dynamics of exports of food additives 
...

The balance of exports and imports in the market of food additives is traditionally …
...

4.4. Export structure 

In 2019, more than …% of exports of food additives accounted for the CIS countries …

Part 5. Analysis of consumption of food additives 

5.1. Dynamics of consumption of food additives

Diagram 27. Dynamics of consumption of food additives in monetary terms in 2014 - 2019, Rs./person 

Due to the fact that food additives are purchased separately by the population infrequently and in a limited range (for example, citric acid, starch, etc. are used), and consumer prices are generally formed for the finished product, which includes food additives as ingredients, the dynamics of consumption is presented in the prices of imports and exports, as equivalents to the prices of importers and producers.

The dynamics of the indicator has a wave-like character, but in general there is a tendency to increase consumption per capita.
...

5.2. Analysis of the results of tenders for the purchase 

For the period from 01.09.20 to 22.10.20, 28 tenders were announced (indicating the price of the contract) for the purchase of food additives in the amount of … million Rs. In addition to food additives, the list of purchased products under the tender rarely includes other goods, usually the tender is specialized. 
...

Analysis of information on competitive procurement of food additives, available in the public domain, showed that:
- Customers are mainly interested in buying only food additives, complex purchases are rarely made.
- Data on the procurement of nutritional supplements are posted several times a week, the number of tenders is small.
- In general, according to the results of the procedures, the final discount is often absent, the initial price of the tender corresponds to its final price (contract conclusion). 
- According to the terms of the procedures, customers are usually interested in one-time deliveries, but there are also long-term contracts.
- There are tenders, the competition for which did not take place or was canceled for various reasons.

Part 6. Price Analysis 

6.1. Average producer prices by union territories

Since the production of food additives is not combined in the classifications of OKVED and OKPD into a single code, the analysis of producer prices was carried out in the section on the production of complex food additives. 
...

6.2. Average consumer prices by states in India 

Among the population, one of the most popular food additives is citric acid, which is used both in daily cooking and for preserving vegetables for the winter. To conduct a comparative analysis of consumer prices across the states of India, a conditional pack of this product (50g) was taken with an average cost of 30 rupees in India in 2018.
...

Prices in the states of India vary quite a lot. The maximum price is ... rupees, it is marked in the Chukotka Autonomous Okrug. 
...

Such a spread of prices in the regions is due to different reasons for each of them: the level of wages (and, accordingly, the purchasing power of the population), margin levels, the proximity or remoteness of the region from the central part of India, producer and importer prices, transport costs, etc. 

Part 7. Assessment of factors of investment attractiveness of the market 

The most significant positive factors. 
...
The most significant negative factors. 
...

Part 8. Forecast for the development of the market for nutritional supplements until 2025 

We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.

Further development of the food additives market in India, among other things, will be determined by the general economic condition of the state, to some extent by the dynamics of real incomes of the population (in terms of the population's demand for food) and the pace of development of the food industry.

Despite the impact of the coronavirus pandemic, it is worth noting that agriculture, food production and, as a result, the production and supply of nutritional supplements are continuous production, they cannot be stopped and quarantined: the agricultural season has begun and is nearing completion, as in previous years. 
...

All raw materials for the food and processing industry, including food additives, flavorings and processing aids, are critical to maintaining food supplies, therefore, in conditions of “high alert”, companies in the ingredient sector continue to operate, ensuring the stable operation of food manufacturing enterprises. The continuity of the cycle is very important to supply the population with food products in a pandemic, as well as to prevent consumer panic.

In a difficult economic and epidemiological situation, the enterprises have taken all the necessary measures to ensure sanitary requirements to ensure the quality and safety of their products.

Ingredient producers and suppliers provide ongoing support to food manufacturers to keep the supply chain running.

GidMarket analysts predict that in 2020 …
...

Part 9. Recommendations and conclusions

The stable and efficient functioning of the food and processing industry is the most important task now and in the future. This is especially true in the context of the next economic crisis and the still existing sanctions against India.

Indian manufacturers are striving to strengthen their positions in the market by offering competitive products as opposed to imported ones. Every year in Russia, new enterprises for the production of food additives are opened. In India, the basis of the food ingredients industry has been established. 
...

Also constraining factors in the development of domestic production of food additives are: lack of investment, lack of inexpensive credit resources, shortage of domestic raw materials, especially chemical synthesis products, lack of domestic modern equipment, the desire of potential investors for a quick payback of projects and, as a result, the lack of demand for domestic high-tech original technologies ; organizational difficulties in promoting new additives.
...

GidMarket analysts predict that in 2020 …

A comprehensive assessment of the factors of investment attractiveness at the moment is 1,40 points - a neutral investment climate. 
...

The policy of development of own production of food micro-ingredients, in particular food additives, should be carried out in three directions.
First direction...
The second direction...
The third direction...

In general, the Indian dietary supplement market can be called developing and promising for Indian players. For European producers, the Indian market of food additives is interesting both in terms of expanding the sale of ready-made products, and in terms of creating enterprises for their production in India.


Diagrams

Diagram 1. The ratio of imported and domestic products in the market of food additives in 2014-2019 in kind, %
Diagram 2. Dynamics of the volume of the food additives market in 2014 - 2019, thousand tons
Diagram 3. Revenue (net) from the sale of food additives by union territories for 2014 - 2019, %
Chart 4. Dynamics of India's GDP, 2007-2019, 1st half of 2020, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2015-2020 (Jan-Aug.), Rs. for 1 US dollar
Diagram 6. Dynamics of India's IPP in 2014 - 2020 (1pg), % to the previous year
Chart 7. Dynamics of real incomes of the population of India, 2011 - 2020 (Q1 and Q2), % to the previous year
Diagram 8. Dynamics of retail trade turnover, 2013 - 2020 (1pg.), % to the previous year
Diagram 9. Population dynamics in India as of January 1, 2010-2020, million people, %
Diagram 10. Population forecast in India for the period 2021-2024, million people
Diagram 11. Index of agricultural production for all categories of farms in India, 2013-2019, % to the previous year, in comparable prices
Chart 12. Chemicals and chemical products production index in India, 2015-2020 (Jan.-Aug.), % to the previous year
Chart 13. Internet penetration in India among the audience of 16 years and older, 2012-2019, %
Figure 14. Product Life Cycle - Nutritional Supplements
Diagram 15. Shares of the largest competitors (Indian manufacturers) in the food supplement market in 2019, %
Chart 16. Shares of the largest Top-15 manufacturers in total production in 2019, %
Diagram 17. Dynamics of production volumes of food additives in 2014 - 2019, thousand tons
Diagram 18. Dynamics of the total revenue of the largest manufacturers (TOP-5) of food additives in India, 2014-2019, billion Rs.
Diagram 19. The share of exports in production for 2014 - 2019,%
Diagram 20. Shares of Indian states in the production of complex food additives in 2019, %
Diagram 21. Volume and dynamics of imports of food additives in physical terms in 2014-2019, thousand tons
Diagram 22. The volume and dynamics of imports of food additives in monetary terms in 2014-2019, million dollars
Diagram 23. Dynamics of export of food additives in physical terms in 2014-2019, thousand tons
Diagram 24. Dynamics of export of food additives in monetary terms in 2014-2019, million dollars
Diagram 25. Balance of exports and imports for 2014-2019, million dollars
Chart 26. Structure of exports by countries in 2019, %
Diagram 27. Dynamics of consumption of food additives in monetary terms in 2014 - 2019, Rs./person
Diagram 28. Forecast of the volume of the food additives market in 2020 - 2025, thousand tons


Tables 

Table 1. Growth dynamics of the ""Health and wellness"" sector in India for 2014-2019, million Rs.
Table 2. Indicators for monitoring the development of the information society in India in 2012-2019, units rev.
Table 3. STEP analysis of factors influencing the dietary supplement market
Table 4. Main companies-participants (Indian manufacturers) of the food additives market in 2019
Table 5. Profiles of companies participating in the nutritional supplement market in 2019
Table 6. Dynamics of the production of food additives in India by union territories in 2014-2019, tons
Table 7. Structure of imports of food additives by importing countries in 2019, units rev.
Table 8. Tenders for the purchase of food additives announced from 01.09.20/22.10.20/ to / /
Table 9. Average producer prices for food additives across the Union Territories in 2017-2019, thousand Rs./t
Table 10. Average consumer prices for dietary supplements by state in India in 2018-2019, Rs. for conv. PCS.
Table 11. Assessment of factors of investment attractiveness of the food additives market


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