Cottage cheese is a traditional product with well-known nutritional properties, widely used in dietary nutrition, baby food, as well as in everyday nutrition. The moderate price for this type of product makes it affordable for many categories of consumers. The cottage cheese market is dominated by Indian products. During 2011-2015 the share of domestic products in the total volume of the cottage cheese market is 95,5-97,6%, the share of imported products, respectively, 2,4-4,5%.
Analysis of the Indian cottage cheese market
In the first chapter of the market research of the cottage cheese market, an overview of the market is presented. The main characteristics of the cottage cheese market are considered, the factors influencing the market are assessed, and competition from substitute goods is demonstrated.
In the second chapter of marketing research, an analysis of competitors in the cottage cheese market was carried out. The largest players in the market are shown, the market shares of the largest competitors are highlighted and the profiles of the main players are compiled.
Further, the analysts of the GidMarket company analyzed the production of cottage cheese, highlighted the volume and dynamics of imports of the market for cottage cheese, studied the segmentation of cottage cheese production by region, production by the Union Territories and production by the states of India.
In the fourth chapter of the report, the specialists of the GidMarket company examined in detail the foreign trade supplies of cottage cheese. The structure of imports and exports was studied.
The fifth part of the study examines the consumption of cottage cheese on the market, the dynamics of the volume of consumption of cottage cheese, and analyzes the results of tenders for the purchase.
The sixth part of the marketing research of the market gives a price analysis in the cottage cheese market, presents the average producer prices for the union territories, as well as the average consumer prices for the states of India.
Further, the work gives an assessment of the factors of investment attractiveness of the studied market.
In the eighth part, a forecast for the development of the cottage cheese market is given.
In conclusion, conclusions are drawn from the entire work and recommendations are given.
Part 1. OVERVIEW OF THE INDIAN MARKET OF COTTAGE COTTAGE
1.1 Main characteristics of the market
1.2. Dynamics of the cottage cheese market volume in 2010-2015 Market volume
1.3 Evaluation of factors affecting the market
1.4. Curd Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. COMPETITIVE ANALYSIS IN THE MARKET OF COTTAGE COTTAGE
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. ANALYSIS OF COTTAGE COTTAGE PRODUCTION
3.1. Volume and dynamics of domestic production of cottage cheese
3.2. Share of exports in cottage cheese production
3.3. Segmentation of cottage cheese production by regions
3.3.1. Production by Union Territories
3.3.2. Production by state of India
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF COTTAGE COTTAGE
4.1. Volume and dynamics of cottage cheese imports
4.2. Import structure
4.3. Volume and dynamics of cottage cheese exports
4.4. Export structure
Part 5. ANALYSIS OF COTTAGE COTTAGE CONSUMPTION
5.1. Dynamics of consumption of cottage cheese
5.2. Analysis of the results of tenders for the purchase
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 9. RECOMMENDATIONS AND CONCLUSIONS
The volume of cottage cheese imports to India in 2015 amounted to … thousand tons, having decreased by …% compared to the level of 2014. The drop in imports of cottage cheese in physical terms was observed over the course of two years, which was the result of a ban on the supply of food products (including cottage cheese from Finland, Lithuania, Latvia). In 2015, the volume of cottage cheese imports in physical terms was below the level of 2013 by …%. In 2016, there was a positive trend - due to an increase in the supply of cottage cheese from the Republic of Belarus. For 10 months of 2016 (January-October), the volume of cottage cheese imports to India amounted to … thousand tons, having increased by …% compared to the same period in 2015.
Diagram 1. Dynamics of the volume of the cottage cheese market in 2011 - 2015, million Rs.
Diagram 2. Revenue (net) from the sale of cottage cheese in the union territories for 2011 - 2015,%
Diagram 3. Dynamics of raw milk production in India, 2011-2015, million tons
Diagram 4. Dynamics of India's GDP, in % to the previous year
Chart 5. Dynamics of retail trade turnover, India, 2007–2015, 2016 forecast
Chart 6. Population change in India, 2010-2016
Diagram 7. Shares of the largest competitors in the cottage cheese market in 2015
Diagram 8. Dynamics of cottage cheese production in India for 2011 - 2015
Diagram 9. Dynamics of the total revenue of the largest producers (TOP-5) of cottage cheese in India, 2011-2015
Diagram 10. Shares of companies in the total revenue of the largest producers (TOP-5) of cottage cheese in India, 2011-2015
Diagram 11. The share of exports in production for 2011 - 2015
Diagram 12. Production of cottage cheese by states of India, 2015,%
Diagram 13. Volume and dynamics of cottage cheese imports in physical terms
Diagram 14. Volume and dynamics of cottage cheese imports in monetary terms
Diagram 15. Dynamics of cottage cheese export in monetary terms
Diagram 16. Dynamics of export of cottage cheese in physical terms
Diagram 17. Balance of exports and imports
Chart 18. Structure of exports by country in 2015
Diagram 19. Dynamics of consumption of cottage cheese in physical terms 2011 - 2015, thousand tons
Diagram 20. Consumption of cottage cheese in India per capita, 2011 - 2015, kg per year
Diagram 21. Dynamics of consumption of cottage cheese in monetary terms 2011 - 2015, billion Rs.
Diagram 22. Forecast of cottage cheese consumption in the market in 2016 - 2020, thousand tons
Table 1. Organoleptic characteristics of cottage cheese
Table 2. Requirements ""GOST 31453-2013 Cottage cheese. Specifications"" on the physico-chemical parameters of cottage cheese
Table 3. Industrial production index by state of India (in % of the previous year), 2008-2015
Table 4. STEP analysis of factors influencing the cottage cheese market
Table 5. Main companies participating in the cottage cheese market in 2015
Table 6. Main companies participating in the cottage cheese market in 2015
Table 7. Total sales of TOP 5 manufacturers in the Indian market in 2015
Table 8. Dynamics of cottage cheese production in India by regions, 2011-2015, thousand tons
Table 9. Structure of cottage cheese imports by importing countries in 2015
Table 10. Data on the main tenders for the purchase of cottage cheese, announced from 01.12.16 to 31.12.16, in the amount of more than 8 million Rs.
Table 11. Average prices of cottage cheese producers in the Union Territories, 2015, thousand Rs./t
Table 12. Average consumer prices for cottage cheese by states of India, Rs./kg
Table 13. Assessment of factors of investment attractiveness of the cottage cheese market