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Analysis of the cosmetics market in India

Analysis of the cosmetics market in India Analysis of the cosmetics market in India
Release date 05.08.2021
Number of pages 40
Formats DOCX, PDF
Cost 175000 ₹

The deadline for submitting the report is 25 business days. The study is being sold with an update.


The analysis of the Indian cosmetics market is aimed at finding up-to-date information and analyzing the market volume, consumers and competitors in the market under study, the changes that occurred in 2017-2020, as well as the forecast and trends in the industry in the long term for the period up to 2024.


Part 1. Overview of the Indian cosmetics market

1.1. Main characteristics of the market
1.2. Dynamics of the cosmetics market volume in 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Cosmetics Market Life Cycle Stage
1.5. Competition from substitute products

Part 2. Competitive analysis in the cosmetics market 

2.1. Major players in the market 
2.2. Market shares of the largest competitors
2.3. Profiles of major players

Part 3. Analysis of the production of cosmetics 

3.1. Volume and dynamics of domestic production of cosmetics
3.2. Share of exports in cosmetics production
3.3. Segmentation of cosmetics production by regions:
3.3.1. Production by Union Territories
3.3.2. Production by states of India

Part 4. Analysis of foreign trade supplies of cosmetics

4.1. Volume and dynamics of imports of cosmetics
4.2. Structure of imports by countries
4.3. The volume and dynamics of exports of cosmetics
4.4. Structure of exports by countries

Part 5. Analysis of cosmetics consumption

5.1. Cosmetics Consumption Volume Dynamics
5.2. Analysis of the results of tenders for the purchase

Part 6. Price Analysis 

6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India

Part 7. Assessment of factors of investment attractiveness of the market

Part 8. Forecast for the development of the cosmetics market until 2025 

Part 9. Recommendations and conclusions 

Current state of the market

The cosmetics market in both India and the world is now developing rapidly and is increasingly adopting digital technologies to promote products. The main trend now is the shift in cosmetics sales to the online space, especially to online marketplaces.

The main reason for this was the crisis and the special circumstances associated with the spread of COVID19, which greatly reduced the share of sales in physical stores, which previously accounted for about 85% of all sales in the beauty industry. Although about 30% of premium cosmetics stores have closed in the year since the beginning of the pandemic, online sales of many cosmetic companies have increased online, including many companies that have begun to pay more attention to expanding the delivery area and its types, thereby covering new categories of customers.

Thus, according to a study by the Migel Agency on purchases in the field of cosmetic products, about 70% of women made any online purchases of cosmetics during the period of self-isolation in 2020 and are going to continue to make online purchases of this category of goods in the future. 

Structure and production of cosmetics in India

The structure of the cosmetics market in India is divided into different categories of products according to the classification register. Thus, there are more general categories of products, such as cosmetics, make-up products, but there are also categories for the production of individual products that are often used in the beauty industry, such as powders and creams.

According to the chart below, the overall makeup and skin care market has grown strongly to 830 thousand cosmetics produced, showing an increase of 956% compared to 70. Also, positive dynamics for the entire period of 2019-2017. shows separately the category of products ""Means for body skin care: lotions, creams (including children's)"". This trend was also observed in relation to the increase in consumer consumption of this product category.

During the pandemic, more and more buyers prefer to spend money on skincare products, compared to funds in the color cosmetics segment. Thus, the production of care creams accounts for a share of 4 times more than that of lip and eye make-up products.

Diagram. Production of the main types of cosmetic products in physical terms, 2017-2020, thousand pieces (operational data in accordance with OKPD2)

Source: Rosstat

Considering the dynamics of demand by Union Territories, it can be noted that all the Union Territories presented in the table below, except for the Southern Union Territories, increased the production of skin care products.

The main leaders in India are the Central and Ural federal districts. However, it is worth noting the greatly increased production of cosmetics in the North-Western Union Territories, so from 2019 to 2020, the volume of production in this district increased 3 times.

Table. Dynamics of the production of skin care products, make-up, including skin protection products, in India by union territories.  

Source: Rosstat

Market development prospects

The main trends that will contribute to the promotion of the cosmetics and perfumery market in India are:

Shifting the focus of cosmetics consumption towards consumption as entertainment. More and more companies are devoting significant resources to the development of their own mobile applications, which include not only purchases, but also various games, augmented reality interfaces for selecting the right product or simply conducting master classes.

Switching to the placement of goods in marketplaces, due to growing demand

Improving the logistics of goods delivery

Personalized approach to clients

The trend towards the unification of health, nutrition and beauty segments into a single category of consumer - wellcare segments

Conclusions on the Development of the Cosmetics Market in India

Despite the difficult conditions of the crisis during the pandemic, the cosmetics market in India has managed to increase the pace of production due to the increase in the share of online sales. By following the described trends in the cosmetics segment, Indian manufacturers can continue to improve their position in the market and increase sales.

For a more detailed overview of the structure of the cosmetics market, the dynamics of the market volume, the analysis of consumer demand for various categories of products in the beauty industry, we suggest ordering a full-fledged market research.

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