Marketing research of the cloud services market in India
The relevance of research
Cloud storage is an online storage model in which data is stored on multiple, network-distributed servers provided for use by customers, mostly by a third party. In contrast to the model of storing data on your own, dedicated servers, purchased or rented specifically for such purposes, the number or any internal structure of servers is generally not visible to the client. Data is stored, as well as processed, in the so-called cloud, which, from the point of view of the client, is one large, virtual server
Purpose of the study
Analysis of the state of the cloud services market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of cloud services
Content
Part 1. Overview of the Indian cloud services market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of cloud services in 2017-2019 Potential market capacity
1.3. Key trends, drivers, threats to the cloud services market
1.4. Competition from substitute products
Part 2. Comparison with the international market
2.1. Dynamics and volume of the global cloud services market
2.2. The structure of the global cloud services market by industry, company size, geography
2.3. Competitive analysis in the global cloud services market
2.4. Analysis of consumer preferences in the sector of consumption of cloud services on a global scale
2.5. Comparison of cloud services costs per capita in the US, India and the world as a whole
Part 3. Competitive analysis in the cloud services market (2017 - 2019)
3.1. Market life cycle stage
3.2. Market saturation
3.3. Major players in the market
3.4. Market shares of the largest competitors
3.5. Profiles of major players
Part 4. Segmentation of the production of cloud services (2017 - 2019)
4.1. Degree of product differentiation
4.2. Geography of location of the main companies in the regions
Part 5. Analysis of consumption in the cloud services market (2017 - 2019)
5.1. Volume dynamics and consumption structure
5.2. Number of buyers and their financial capabilities
5.3. Analysis of consumer preferences
5.4. Level of knowledge of the main cloud operators
5.5. Analysis of the results of tenders for the purchase
5.6. Prices in the domestic market of India in the cloud storage segment
Part 6. Analysis of macro factors affecting the market
Part 7. Assessment of factors of investment attractiveness of the cloud services market
Part 8. Forecast of market size until 2023
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian cloud services market
1.1. Main characteristics of the market
Today, almost all major IT companies, such as Microsoft, Amazon, Google, and IBM, are providing cloud services. In terms of consumption, cloud technologies are in great demand, as evidenced by the fact that all representatives of the Fortune Global 500 ranking of the world's largest companies are already using cloud services.
The concept of ""cloud"" in relation to infocommunication technologies began to appear actively on the market in 2006 (although some researchers trace its origins back to the 60s of the twentieth century). It was then that Amazon offered customers a new Elastic Computing Cloud service, and Google CEO Eric Schmidt used the terms Cloud and Cloud Computing in one of his speeches. At that time, the concept did not have an unambiguous definition and was interpreted in a wide range, covering a large array of different types of computing systems that provide remote sharing of IT resources on demand.
Since then, the definition of this concept has been refined many times. So, in 2011, the National Institute of Standards and Technology NIST (National Institute of Standards and Technology, USA) specified this concept in its document “The NIST Definition of Cloud Computing”.
As defined by NIST, “Cloud computing/cloud computing is a model for providing ubiquitous, convenient, on-demand network access to a shared pool of customizable computing resources (servers, storage, networks, applications, services) that can be quickly provisioned and up and running with minimal management effort or interaction with the service provider.”
The document also specifies what characteristics the cloud should have. Among the main factors mentioned are such factors as: ensuring a high degree of automation of the self-service process (On-demand self-service); broadband network access (Broad Network Access); operational and conditionally unlimited scalability of computing resources (Rapid elasticity), their volume can both increase and decrease without any additional difficulties; efficient pooling and distribution of resources (Resource pooling); high controllability of the system and measurability of all service parameters (Measured service).
A shorter and less formal definition is provided by Gartner, who says: “Cloud computing is a style of computing in which scalable and flexible IT resources are provided as a service using Internet technologies.”
Cloud data storage is an online storage model in which data is stored on numerous servers distributed over a network, provided for use by customers, mainly by a third party. In contrast to the model of storing data on your own, dedicated servers, purchased or rented specifically for such purposes, the number or any internal structure of servers is generally not visible to the client. Data is stored, as well as processed, in the so-called cloud, which, from the client's point of view, is one large, virtual server.
Cloud storages are such Internet services as: Dropbox, microsoft OneDrive, Google Drive (Google Drive), iCloud, Yandex.Disk, Cloud Mail.Ru.
The convenience of ""clouds"" has already been appreciated by users of major mail services - gmail.com, mail.ru, mail.yandex.ru. The ""cloud"" can be easily customized according to your needs, acquiring additional storage space or, conversely, giving up the surplus. Working with cloud technologies allows you to quickly respond to the emergence of new business challenges, reduces costs and increases the efficiency of enterprises and their departments.
Advantages of cloud services:
Availability - access to information stored in the cloud can be obtained by anyone who has a computer, tablet, any mobile device connected to the Internet.
Mobility - the user does not have a permanent attachment to one workplace. From anywhere in the world, managers can receive reports, monitor production
Minimal investment - The client does not need to purchase, maintain and maintain their own storage infrastructure, which ultimately reduces the overall cost of production.
Cost optimization - the client pays only for the storage space that he actually uses, but not for renting the server, all the resources of which he may not use.
Autonomy - all procedures for backing up and maintaining data integrity are carried out by the provider of the ""cloud"" center, which does not involve the client in this process.
The ability to organize data collaboration.
High probability of data retention even in case of hardware failures
High manufacturability - large computing power that is available to the user can be used to store, analyze and process data
Data is centralized
Disadvantages of cloud services:
Requires an Internet connection to access cloud services.
Reliability, timeliness of receipt and availability of data in the ""cloud"" very much depends on many intermediate parameters, such as: data transmission channels on the way from the client to the ""cloud"", reliability of the last mile, the quality of the client's Internet provider, the availability of the ""cloud"" itself at this point in time. If the online storage company itself is liquidated, the customer may lose all their data.
Confidentiality - in most cases, experts agree that it is not recommended to store the most valuable documents for the company on the public cloud, since today there is no technology that would 100% guarantee the confidentiality of data. In addition, the provider has the ability to view customer data (if it is not password protected), which can also fall into the hands of hackers who have managed to break into the provider's security systems.
Overall performance when working with data in the ""cloud"" may be lower than when working with local copies of data.
Subscription fee for additional features (increased storage capacity, large file transfer, etc.)
Software and its customization - there are restrictions on software that can be deployed on the clouds and provided to the user.
Despite a considerable number of shortcomings, the benefits received by users of cloud services stimulate the development of the use of cloud services more and more actively in many countries of the world. With the development of cloud technologies, increased attention is paid to ensuring the security and reliability of storing customer information. Considerable progress has been made in this direction. Cloud IT infrastructure for business is based in data centers, which were previously often located abroad to improve security. The selection of personnel for the staff of the data center is carried out as carefully as for banking structures. Client information is stored on highly secure media protected from unauthorized access. Important data in case of user error can be restored through a special backup system.
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Iaas (Infrastructure-as-a-Service) is provided as a way to use cloud infrastructure to self-manage processing, storage, networks, and other fundamental computing resources, for example, a consumer can install and run arbitrary software, which may include operating systems, platform and application software. The consumer can control operating systems, virtual storage systems, and installed applications, as well as have limited control over the set of available network services. Control and management of the main physical and virtual infrastructure of the cloud, including networks, servers, types of operating systems used, storage systems is carried out by the cloud provider.
Saas (Software-as-a-Service) - a model in which the consumer is given the opportunity to use the provider's application software running in the cloud infrastructure and accessible from various client devices or through a thin client, for example, from a browser (for example, web mail) or through the program interface. The underlying physical and virtual infrastructure of the cloud, including the network, servers, operating systems, storage, or even individual application capabilities (except for a limited set of user application configuration settings) is controlled and managed by the cloud provider.
Paas (Platform-as-a-Service) model, when the consumer is given the opportunity to use the cloud infrastructure to host the underlying software for subsequent hosting of new or existing applications (own, custom-made or purchased replicated applications). Such platforms include tools for creating, testing and running application software - database management systems, middleware, programming language runtimes - provided by the cloud provider.
Recently, the segment BPaaS (Business Process as a Service) has also begun to be distinguished - a business process as a service. The BPaaS provider provides full automation of any process: it ensures the operation of the equipment, the functionality of the information system, and the activities of the specialists who maintain this system.
The whole variety of cloud services fits into the three models described above, however, there is a deeper division, with specification of the types of services. Their list is constantly expanding as new types of services appear.
This situation even gave rise to the term EaaS (Everything as a Service) or XaaS - “Everything as a service”.
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A private cloud is an infrastructure intended for use by one organization that includes several consumers (for example, divisions of one organization), possibly also by clients and contractors of this organization. A private cloud can be owned, managed, and operated by the organization itself or by a third party (or some combination of both), and it can physically exist both inside and outside the owner's jurisdiction.
A public cloud is an infrastructure designed for free use by the general public. A public cloud may be owned, managed, and operated by commercial, scientific, and government organizations (or any combination of these). The public cloud physically exists in the jurisdiction of the owner - the service provider.
A hybrid cloud is a combination of two or more different cloud infrastructures (private, public or public) that remain unique entities but are interconnected by standardized or proprietary data and application transmission technologies (for example, short-term use of public cloud resources for load balancing between clouds).
1.2. Dynamics of the market volume of cloud services in 2017-2019 Potential market capacity
The growth rate of the Indian cloud market is, according to various experts, from 25% to 36% per year in ruble terms from 2017 to 2019. An objective assessment of the volume of the cloud services market in India is difficult due to the lack of a classification agreed upon by market participants and analysts.
For example, according to IDC, the Indian market for cloud services, including public and private clouds, amounted to $2019 million in 993,7 and $2018 million in 804. According to GidMarket, the market volume in 2019 was about 64,3 billion Rs., showing an increase by 2018 by 27,5% in ruble terms. In 2018, the volume of the cloud services market in India amounted to Rs 50,4 billion.
Diagram 3. Market volume of cloud services in India, 2017-2019, billion Rs.
Rostelecom notes the negative factors hindering the growth of the domestic data center and cloud services market:
low state demand for data center and cloud services, as well as limited motivation for private business to switch to consumption of data center infrastructure according to the service model;
low level of investor interest in financing data center construction projects;
low market concentration and lack of large companies in the data center industry and international cloud providers in India;
commissioning of capacities only in the presence of confirmed demand.
1.3. Key trends, drivers, threats to the cloud services market
Below are the main trends, drivers and threats of the cloud services market in India.
Trends
In India, the development of cloud services is outpacing the overall growth of the IT market. However, some Indian customers are still somewhat skeptical about clouds.
Player Consolidation
Growth of confidence in cloud storage by the state, largely stimulated by the national program ""Digital Economy"".
The gradual shift of cloud resources of large providers to the regions against the backdrop of increased demand from regional customers (including ROIV, organizations in the field of education, healthcare, etc.).
The head of the cloud provider Technoserv Cloud, Mikhail Blinov, is convinced that the key trend is that cloud services have begun to actively increase their presence in all segments of the economy. He expects the trend to continue for the next decade.
Multicloud and the use of hybrid clouds.
To date, only 20% of corporate resources have been moved to the cloud. Enterprises are just moving from experimentation to the full use of cloud services. At the same time, the larger the enterprise, the more difficult it is for it to move to the public cloud. Therefore, in the near future they will use hybrid clouds.
A complex approach.
End-to-end services become important for customers: they want to choose combinations of scenarios when consuming cloud services: public, private and hybrid clouds.
Another trend is vendors' interest in providing single window services. All major development companies (VMWare, Google, IBM, Microsoft, etc.) are now guided by this.
Expansion of Indian companies to the international level.
In the domestic IaaS market, high growth rates remain.
PaaS segment: today's trend – Data Platform
Active development of the PaaS segment
In the SaaS segment, the following trends are noted: the development of cloud artificial intelligence and machine learning; platforms for vertical industries; growing need to connect to SaaS via API (application program interface).
An important factor in the development of the cloud market in India is the creation of a state single cloud platform (GEOP), the so-called state cloud. There have been talks about it on the market for more than five years, but since September 2019, the real testing of this cloud by individual organizations has begun.
Digital transformation is increasing the opportunities for unauthorized intrusion into corporate networks, so companies are increasing their investment in secure clouds. On their basis, services for end users and complex IT solutions are implemented. Most cloud projects in India are implemented with security in mind. Leading providers are actively building up cybersecurity competencies.
Launch of digital stores for cloud services
According to Oleg Lyubimov, Selectel: “Last year, the trend towards modern development approaches was finally formed.”
India is an exporter of cloud services
Drivers
The emergence of new market players and the introduction of developments
Exploration of new markets by cloud providers.
Aggregation
Increasing confidence in specialized companies.
Digitalization of the economy and consumption
Action in India of the Digital Economy Program
Experts predict an increase in the number of requests for cloud infrastructure protected in accordance with the requirements of No. 187-FZ ""On the Security of India's Critical Information Infrastructure"". And the presence of a segment certified according to 152-FZ at the provider reduces the time and financial costs of implementing solutions in a secure cloud.
An important incentive for the introduction of cloud models is the need to support the activities of companies with a geographically distributed, branch structure.
Experts say that the market will develop through penetration into the regions.
Partnership agreements between global cloud providers and Indian providers who act as resellers of services from world leaders.
Mass transfer of employees to a remote mode in connection with the pandemic, quarantine measures.
Important market drivers and incentives for customers are: cost reduction, gaining benefits for the business itself, for example, in the form of accelerating the launch of new services or products to the market, flexibility, scalability (when resources can be quickly increased or reduced in their consumption), performance and reliability (guaranteed by SLA agreements), no significant initial investment.
The need to comply with legal requirements for the processing and storage of personal data
Threats and problems
The level of services provided by Indian cloud providers is still somewhat lower than that of the Big Three.
A significant amount of investment when opening a cloud business.
According to Anton Salov, Director of MerliONCloud, the market is not yet ready to consume IT products by subscription.
Lack of uniform standards - difference in the classification of services, in the interpretation of the actual and ""paper"" agreement on the level of service provision (SLA) among market participants
Security and compliance issues are major hurdles for those considering cloud adoption.
The Indian market is also characterized by relatively low awareness of the possibilities of cloud services, fears of “losing control” when transferring functions to external contractors, the unwillingness of IT leaders to lose their influence in the company, distrust of the level of data storage security in the cloud.
Lack of experience and resources.
Indian customers are still cautious about a full transition to the cloud.
For a long time, the main factor hindering the spread of cloud technologies in Indian regions was the limitation of communication channels and the insufficient level of development of broadband access. At the moment the situation is leveling off.
1.4. Competition from substitute products
Cloud technologies and cloud services themselves are a substitute product for the traditional organization of working with data, the next step towards mobility, efficiency, and flexibility. It is possible that in the next decade more advanced technologies for hosting and processing information will be created, but today cloud services are actively developing in the world (the dynamics is much higher relative to the IT industry as a whole) and are undergoing a stage of growth and development in India, displacing obsolete technologies.
In this case, the competitor product is the usual approach to organizing data storage and work (placement of information on local computers, acquisition and maintenance of own server capacities, use of traditional local software, etc.), which are preferred by conservative companies. At the same time, from year to year, the degree of trust and the level of implementation of cloud solutions is increasing, and every year cloud technologies are improving and experiencing less and less influence from separate IT technologies. Thus, the degree of influence from substitute goods is moderate.
Part 2. Comparison with the international market
2.1. Dynamics and volume of the global cloud services market
Experts conducting research on the global cloud services market and evaluating, in particular, the size of the industry, also have discrepancies in indicators. Here is the data on IDC and Gartner.
In August, 2020 the analytical company IDC released the research devoted to the global market of public cloud services.
The presented data covers such areas as IaaS (infrastructure as a service), PaaS (platform as a service) and SaaS (software as a service). According to IDC experts, by the end of 2020, the market is likely to show impressive growth as well. This will be facilitated by the pandemic, which has created additional demand for cloud services.
The public cloud services market has more than doubled since 2016, according to the study.
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The rise in the public cloud sector will be driven by several factors, including the growing adoption of the Internet of Things, the development of the IT industry, and the benefits that public clouds provide. In addition, the growing need for companies to reduce transaction costs and improve their efficiency and quality of service will further spur market growth.
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2.2. The structure of the global cloud services market by industry, company size, geography
More and more companies in the world are expressing their readiness to actively use the public cloud as the main tool for technological innovation. The number of successful commercial cases is growing, including in the large business segment. Let's consider the structure of the global cloud services market according to various parameters.
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Public clouds are already being used by many companies as a cost-effective platform for hosting enterprise applications and developing and deploying customer solutions. Cloud platforms and ecosystems, according to IDC analysts, will become the basis for the explosive growth of digital innovations in the next five years. The cloud will make it possible to deploy as many applications in this time as in the previous forty years.
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According to GidMarket, the US leads in 2019 in terms of spending on cloud services: their share is about ...
2.3. Competitive analysis in the global cloud services market
Based on the results of 2019, IDC estimated the shares of the world's largest competitors in the IaaS + PaaS and SaaS segments.
Diagram 10. Shares of the largest companies in the global cloud services market in the IaaS + PaaS segment in 2019, %
In terms of revenue from IaaS and PaaS, the leader is...
Let's summarize the data in three segments:
IDC notes that at the end of 2019 five leading providers occupied more than a third of the world market of public cloud services: these are Amazon, Microsoft, Salesforce.com, Google and Oracle. Moreover, the growth rates of these companies are ahead of the industry average.
Amazon Web Services (AWS) ...
Microsoft Azure...
salesforce.com...
Google Cloud Platform ...
SAP SE...
2.4. Analysis of consumer preferences in the sector of consumption of cloud services on a global scale
Consider the structure of the global cloud services market, which will allow us to draw conclusions about the preferences of companies when choosing a service segment.
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Three industries - professional services, discrete manufacturing and banking - will account for more than one-third of all public cloud spending throughout the forecast. While SaaS will be the leading investment category for all industries, the share of IaaS spending will rise significantly in industries that create data and compute-intensive services.
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2.5. Comparison of cloud services costs per capita in the US, India and the world as a whole
The concept of cloud computing originated in the USA. Accordingly, this country remains the leader in the scale of cloud adoption, setting the pace for the whole world. Virtually all of the largest providers in this fast-growing market are American, and this state of affairs is unlikely to change significantly in the coming years.
Diagram 20. Comparison of the cost of cloud services per capita in the US, India and the world as a whole in 2019, USD/person
According to IDC, in the regional context, 68% of the global public cloud services market in 2013 was concentrated in the United States. In the following periods, the United States continued to provide most of the sales, although the country's share in the total amount of spending on public cloud services decreased.
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The analysts' recommendations for cloud service providers are twofold. On the one hand, Gartner advises to give priority to investments in the markets of countries where powerful data centers already operate or plan to create them. On the other hand, analysts believe that it is necessary to focus more on the plans of specific customers, since even within one country the state of affairs can be ""extremely heterogeneous.""
Part 3. Competitive analysis in the cloud services market (2017 - 2019)
3.1. Market life cycle stage
India's cloud services market is in a growth lifecycle stage. This is evidenced by:
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3.2. Market saturation
According to Kommersant (September 2019) with reference to Sergey Zhukov (Intel Corporate Business Development Director in India), “more and more Indian companies are noticing the benefits of using clouds...
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Saturation of the cloud services market in India remains low. This is due to an underdeveloped culture of using cloud resources: in India, concerns about insufficient data storage reliability and operational efficiency still have an impact.
Comparing the nature, dynamics and volumes of the Indian cloud services market and the global cloud services market, we can expect that the Indian cloud services market will follow the path of the world market in the near future and cloud resources will firmly enter the lives of not only large companies, but also small and medium-sized businesses. .
3.3. Major players in the market
The most detailed rating of companies providing cloud services in India is annually compiled by CNews Analytics. ...
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3.4. Market shares of the largest competitors
According to GidMarket's calculations, in 2019 Softline is the leader in the cloud services market with a share of ...
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The leading market positions are occupied by large IT companies with significant experience in the market, owning sufficient investments to implement innovative IT projects: both Indian companies, groups of companies, and international ones.
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If we consider the structure of the IaaS segment, then the leaders are the following companies:
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The composition of the rating participants remains stable: the top five companies retained their positions (compared to 2018), with the exception of Rostelecom and MTS, which switched places:
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Compared to the 2018 ranking, the list of participants has expanded significantly: indicators of 12 new developers and SaaS providers are reflected. Four newcomers entered the top 10.
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As for the PaaS segment, these were practically not in demand in India for a long time - it was believed that these were narrow niche services mainly for developers. But the developers did not show much attention to them either. However, in 2018, as market players note, not only large developers, but also other customers began to take an active interest in PaaS.
A certain methodological difficulty in assessing the volume of the PaaS market lies in the fact that a number of services, for example, ""containers as a service"", are classified by different experts in different segments.
3.5. Profiles of major players
The leaders in terms of growth in 2019 were ...
The overwhelming majority of the rating participants (28 out of 30) showed positive revenue dynamics, while a third of the participants increased their turnover by more than one and a half times. The leader in the pace of development of the SaaS-direction was the developer of solutions for the restaurant business ...
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Part 4. Segmentation of the production of cloud services (2017 - 2019)
4.1. Degree of product differentiation
Let's compare the dynamics of the shares of the main segments of the cloud services market in India.
Diagram 26. Structure of the cloud services market in India by service segments in 2017-2019 according to TMT-consulting, %
According to TMT-consulting, the largest segment of the market remains ...
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It should be noted that the distribution of the market by segments is to a certain extent standard: firstly, various researchers stratify the cloud market in different ways, and secondly, its participants themselves often rank their business in one category or another based on some internal considerations.
4.2. Geography of location of the main companies in the regions
According to the distribution structure of the racks of the Indian market, commercial data centers are located ...
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The development of the Internet of things, the growth of data, the introduction of new methods of analytics and artificial intelligence contribute to the growth in demand for data center services.
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Buying is taking place in the Indian data center market, but the nature of the process is different from the global one. If in the global market we are talking about the redistribution of capacities from large corporate data centers in favor of commercial providers, then in India large data center suppliers acquire the capacities of competitors, that is, we are talking about market consolidation.
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Part 5. Analysis of consumption in the cloud services market (2017 - 2019)
5.1. Volume dynamics and consumption structure
According to IDC, the largest volume of cloud consumption was recorded by retailers and wholesalers, the financial sector and manufacturing.
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Unlike IaaS and SaaS, trade among PaaS users is only in third place: banks and IT companies are the leaders here.
This structure is stable - for the period 2014-2019. no significant changes were noted, with the exception of growth in the Public Administration segment associated with the introduction of online services for public services, UMIAS and similar. It is important to note that the high share of IaaS/PaaS consumption by trade and services is the flip side of extremely low consumption by industrial enterprises.
According to iKS-Consulting, the industry structure of the Indian IaaS market in terms of revenue looks like this: wholesale and retail trade (...%) is in first place, banks and financial services (...%) is in second place, industrial production (... %) third place. About half of the Indian economy is retail, which explains the distribution of IaaS customers by industry.
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According to the results of Softline research, cloud solutions and services in 2018 were most in demand by corporate customers from the Central Union Territories, the North Union Territories, the Union Territories - they accounted for ...
As many experts note (according to iksmedia.ru data as of September 2019), the Indian market still lags behind the global market in terms of cloud services penetration, although it has enormous growth potential.
5.2. Number of buyers and their financial capabilities
First of all, clouds are of interest to companies with a regional branch structure that are interested in employee mobility and operational efficiency. These are, in particular, such industries as telecom, insurance, retail and the banking sector. There is growing interest in clouds in the public sector.
Companies in the SMB segment are increasingly using public cloud services, large and state-owned companies are creating private clouds, using hybrid models. The development of various types of electronic services is a significant stimulus for the promotion of cloud services in India.
Imagine the distribution of companies according to the experience of using cloud services.
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As you know, many large organizations operating in India have long established their own data centers - and this is a very solid investment, and enterprises are unlikely to quickly abandon their use and development. According to the study, three out of four companies claim to use a cloud model for purchasing IT resources, but in the vast majority of cases it is about building private clouds or a hybrid cloud model.
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More than a third of respondents (almost half of them are staunch opponents of the clouds) say that there are no plans for the implementation of cloud projects in the foreseeable future. However, more than half of the companies expect to increase the use of clouds over the next two years.
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The deterrent to the development of this segment of the IT market in India remains a lack of confidence in the level of security of data storage in the public cloud.
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Statistics for 2015-2019 show that organizations of various types of economic activity are generally increasing their digital potential.
Broadband access. By the beginning of 2020, 86,6% of organizations used broadband Internet (+7,1 p.p. since 2015), more than a fifth - high-speed (from 30 Mbps and above). Against the background of the stabilization of demand for connection to the network since 2018, the main changes occur at the level of accelerating the speed of access.
cloud services. The share of users of cloud services providing remote access to information resources has grown by one and a half times over five years (from 18,3 to 28,1%).
Automation of business process management. Every fifth organization uses information systems aimed at automatic optimization of enterprise resources, integration of production and supply and marketing operations (ERP-, CRM-, SCM-systems). Compared to 2015, their demand has increased by a third.
RFID technologies. The technologies of non-contact automatic identification of objects using RFID tags are the least common so far. But in 2019, their annual dynamics exceeded the growth for the period 2015-2018.
The considered digital technologies are universal in nature and are used in organizations of various types of economic activity. At the same time, industry differentiation in terms of their demand remains high.
The group of leaders, as expected, includes organizations in the telecommunications and IT industries that form the conditions for the digitalization of other sectors of the economy and the social sphere.
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The introduction of the considered technologies providing access to high-quality Internet, building up an information resource, optimizing information flows, monitoring and managing resources and processes, lays the foundation for the technological development of organizations, the introduction of the entire range of digital technologies, including the Internet of things.
Diagram 37. Structure of IaaS users in public clouds by company size (share of revenue) in 2018, %
iKS-Consulting notes the structure of IaaS users in Indian public clouds, which is interesting from the point of view of integrators. If we group the users of infrastructure cloud services by business size, it turns out that large enterprises and corporations in terms of the share of generated revenue prevail over the SMB segment, but not overwhelmingly: ...
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5.3. Analysis of consumer preferences
SaaS preferences
CNews Analytics based on the analysis of indicators of the market leaders conducted a segmentation by the most popular areas and solutions of the SaaS segment.
In the Saas segment, solutions for electronic reporting, electronic document management and data exchange, and accounting systems are in greatest demand among consumers. This direction accounts for almost half of SaaS turnover.
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Cloud preference
Softline, having surveyed more than 2018 heads of IT departments in 500, came to the conclusion that interest in multicloud is growing in India, while companies more often trust their working systems to domestic rather than foreign clouds.
A multi-cloud approach helps users increase the speed of access to business-critical applications and resources when they are deployed with local providers. According to Softline representatives, the advantages of multicloud have already been appreciated by customers in the most remote states of India, where the consumption of cloud services is traditionally lower than in the central regions of the country.
Expert opinions on consumer preferences
According to Dmitry Marchenko, director of marketing and operations for Microsoft in India, customers want to have a choice of scenario combinations when consuming cloud services: public, private and hybrid clouds. The main task is to make it convenient for them not only to use them, but also to migrate from one to another.
According to https://habr.com/ with reference to ruvds, the following changes are observed in the structure of consumer demand:
Increasing demand for cloud and other virtual services while maintaining a high share of collocation. The desire of companies to optimize IT costs contributes to the growth of interest in the rental of virtual resources.
Commercial data centers and clouds are becoming more in demand than corporate sites.
Higher and more personalized requirements for the IT infrastructure of data centers. Growing requirements for services, the level of professionalism and knowledge of data center service providers, for security, quality, compliance with regulatory requirements.
Demand for certified sites with the required level of security due to the tightening of legal requirements for working with personal data and hosting GIS.
Increasing demand for providers to provide a range of additional services on a one-stop basis, including support services, IP administration. The demand for consulting services due to the increasing complexity of products and solutions, the rapid development of services.
There is a transition to complex services. This involves a combination of traditional hardware placement services, as well as customer access protection services, hardware support services, resource and software rental services.
The range of provided services and packages of offers is expanding, including IaaS, SaaS, PaaS, ""virtual data center"", backup services, protection against DDoS attacks, etc.
Another trend is the growing demand for certified virtual and physical data centers to host GIS and ISPD. Such sites must meet the regulatory requirements of Indian legislation, the FSTEC and the FSB, as well as the best practices for ensuring information security, which is confirmed by the certificate of compliance of the data center and information systems with security requirements.
Cloud Storage Selection Components
Based on the analysis of the statistics of companion phrases for cloud services and cloud storages in the search queries of the Yandex service, GidMarket analysts have identified the most important components of choosing a cloud storage.
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The fact that in India there is an increase in customer confidence in the clouds and the issues of savings come to the fore is also confirmed by the assessments of experts in the cloud services market. It is also worth noting that, compared to the assessment of 2017, the “Purpose purpose” criterion has risen from 3rd place to the first. Thus, in addition to the financial and volume component of choosing a cloud, consumers are now more interested in the functionality of the service provided.
Results of the survey ""Cloud services in the segment of large companies"", conducted by the OSP Data analytical group of the Open Systems publishing house with the support of Hitachi Vantara.
Diagram 44. Key benefits of using cloud environments according to representatives of large enterprises in 2020, %
In general, large enterprises demonstrate a very pragmatic approach to cloud computing. First of all, the expectations of organizations are associated with an increase in the flexibility of the IT infrastructure, including its scalability and the speed of resource allocation for the implementation of new projects.
Large enterprises clearly understand that the transition to the clouds will not be easy. Among the problems that arise when migrating infrastructure to the cloud, companies primarily note data security, the unpreparedness of applications to work in the cloud, a lack of competencies and the complexity of data migration.
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Another limiting factor is the risks of choosing a cloud provider. Looking back at the experience of Western colleagues and their own ambiguous experience, enterprises in general are quite wary of cloud service providers.
The greatest concerns are related to the risks of data loss or leakage and the complexity of security audits, which is not surprising, because these factors entail considerable reputational and financial losses. As is typical for India, regulatory risks are assessed not so highly - they were noted by the respondents. Other risks are perceived by large companies even easier.
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However, domestic providers generally win, as they can not only meet the requirements of regulators, but also offer customers an individual approach to the cloud transition project. This is important because, on the one hand, each IT infrastructure of a large enterprise is individual and has many of its own characteristics, on the other hand, almost each of these customers has its own set of requirements for cloud services, so work on moving to the clouds is carried out as part of a project approach with a lot of customization. However, one cannot ignore the peculiarities of the Indian mentality: before concluding serious contracts, Indian companies carefully study their potential partners, evaluating, among other things, their ability to negotiate. For many reasons, negotiating with compatriots is, as a rule, easier.
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5.4. Level of knowledge of the main cloud operators
Global vendors are ready to host and are already hosting any systems in their clouds, including those developed by Indian companies. Moreover, truly limitless possibilities open up before customers. For example, users of the Indian Azure cloud can also access foreign resources.
The fastest way for cloud services to penetrate into highly competitive industries. In India, these are retail, manufacturing and the financial sector. In addition, according to Mikhail Kozlov, even those customers who, for security reasons, are not yet ready to host their data in the cloud, can use it to develop new applications and then transfer them to a private cloud. And here, vendors are ready to provide not only relevant technologies, but also consulting in the field of application development in microservice architecture, their transfer to a private cloud, and so on.
In addition, Oracle is ready to place a piece of its public cloud in the customer's data center. This allows the client to store information at its own facilities, but transfer all cloud management problems to the vendor. Another task that Oracle is successfully solving is the commodification of traditional services using artificial intelligence and machine learning technologies, that is, the maximum automation of service deployment, service provision, and business decision making using AI. Another possibility is the provision of a high-performance computing service that is difficult to organize on your own infrastructure.
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As of July 2020, the world's largest provider of cloud services Amazon Web Services (AWS) has agreed to enter the Indian market in partnership with Mail.ru Group. Companies will offer customers a single access to cloud services and solutions. This will allow Amazon to comply with data retention laws in India — so far, its closest data center has been in Germany. The Mail.ru Group explained that the main reasons for the cooperation of the Indian and American cloud platforms were geographical and legal aspects.
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5.5. Analysis of the results of tenders for the purchase
An analysis of the content of tender purchases shows that the popularity of cloud services has increased significantly over the past 2,5 years. If for seven months of 2017 (01.06.17/31.12.17/60 to 2020/3/230) less than 9 tenders were announced for the purchase of services related to cloud services, then according to the data for July-September ( months), about , that is, the number of requests for such services through tenders has increased by about times.
The initial amount of the contract ranges from ...
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5.6. Prices in the domestic market of India in the cloud storage segment
In September 2019, CNews launched the Market.CNews project, India's first marketplace for corporate IT services for small and medium businesses. For June, 2020 service provides an opportunity of search of tariffs and price comparison on such services as IaaS, Colocation, VPS/VDS, Dedicated, S3 object storages, solutions for corporate IT security and CRM systems.
Marketplace Market.CNews covers an increasing number of IT services that are in demand among companies of various levels and sizes. At the moment, the service allows you to fairly accurately estimate the cost of an organization's cloud infrastructure and quickly compare offers from different providers.
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Note that most often the cost of a configuration depends on the operating system used - configurations with Windows OS have a higher cost. Among the companies presented in the table, mClouds.ru has the same cost of configurations when using Linux and Windows. Also, for the last two CloudMTS tariffs, prices are indicated with and without the additional DDoS option. Linxdatacenter provides configurations for Linux OS only.
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Part 6. Analysis of macro factors affecting the market
Of course, almost any market is influenced by macro factors. At the same time, due to the specifics of a particular market, the impact can be very ambiguous. Let's determine the vector of influence of economic, demographic, technological, political factors on the market of cloud services.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
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Industrial Production Index
This is an indicator of the dynamics of the volume of industrial production, its rise or fall, is defined as the ratio of the current volume of production in monetary terms to the volume of industrial production in the previous or other base year. This index characterizes the change in GDP due to the fundamental sectors of the economy: mining, manufacturing, production and distribution of electricity, gas and water.
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If it were not for the events of the 2nd quarter of 2020 and the temporary suspension of the activities of enterprises (including industrial ones) from the end of March to the middle of May, then the influence of the factor could be called positive. However, also taking into account the projected significant decline in GDP, it is likely that the dynamics of the IPP will be negative at least by the end of 2020.
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Demographic (social)
Indian consumer conservatism
The distrust of the Indian consumer towards intangible products, which include cloud technologies. Despite the rather high security settings of cloud providers, there is still a lack of confidence in the storage of valuable commercial information in the virtual space.
From the very beginning, cloud service vulnerabilities have become a serious problem - business leaders have been worried about potential information security threats, and this problem is still relevant. According to the latest reports (according to 8d9.ru), this problem is most often called the first on the list - ...% of active users of cloud services believe that cloud security is really a problem for them, and ...% of them say that The issue of security is the most significant disadvantage of cloud services in 2020.
Lack of cloud-savvy IT staff
There are very few experienced cloud professionals in India. At the same time, cloud computing is not unique in this regard - in India, there is a general shortage of IT personnel.
Modern trends in the development of large cities and changes in human lifestyle.
Today, we can note an increase in the temporary load of a working person associated with his work activity and personal life. At the same time, in recent years there have been significant changes in the social sphere. These include factors such as a decrease in the number of people in one family, an increase in the number of single people, an imbalance of time towards the working day, increasing labor mobility, and the widespread use of Internet technologies.
The positive influence of the factor.
technological
The rapid development of clouds on an international scale.
The development and implementation of cloud technologies is facilitated by the spread of broadband Internet access (BBA) in the regions and the development of mobile Internet, the deployment of 4G networks, and the development of 5G networks.
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GfK explained that when people grow up, they retain their habits in obtaining information, and with them they ""move"" to older age groups. Also, according to analysts, growth is associated with the development of public services, online payments and content for the older generation.
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The large-scale transition of Indians to remote work has caused a sharp increase in the amount of information transmitted. The HSE Institute for Statistical Research and Economics of Knowledge has studied data to assess the readiness of the national telecommunications infrastructure for increased loads.
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Chart 56. Internet penetration rate by Union Territories, spring 2016 - winter 2017-2018, %
Such an active development of the Internet channel of the advertising market allows us to conclude that business relations in the digital environment are developing more actively. The positive influence of the factor.
Self-isolation, quarantine measures due to the coronavirus pandemic had a positive impact on the market. Companies and individual consumers have been forced to move to remote work, which has led to a surge in demand for cloud services.
Data center shortage.
According to Rostelecom experts, “there is still a local shortage of free capacities of commercial data centers within the country ...
In recent years, in many segments and elements of the data center construction infrastructure, the possibility of more active use of domestic equipment as part of import substitution programs has been discussed. Nevertheless, the share of imports remains significant, primarily due to the proven quality of such solutions and the high level of reliability required by most Indian data center projects. This means that foreign (global) engineering equipment manufacturers remain the key beneficiaries of the intensive construction of data centers in India.
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Political
In India, there is a so-called law on the localization of personal data (Federal Law No. 21-FZ of July 2014, 242 “On Amendments to Certain Legislative Acts of India in Part of Clarifying the Procedure for Processing Personal Data in Information and Telecommunication Networks”; hereinafter - Law No. 242-FZ).
It obliges operators to ensure the recording, systematization, accumulation, storage, clarification and retrieval of personal data of Indians using databases located in India.
To comply with the requirements of the law, it is recommended to take the following steps:
Conduct an inventory of all information systems/databases and list them.
Determine the location of each information system/database. It should be noted, however, that not all databases need to be located in India. The mandatory requirement to localize personal data means that it is the initial collection of such data that must be carried out in India. Data processing and storage may take place abroad.
Describe the information system/database containing information about specific types of personal data that it operates with. There are no requirements for such a description by law and by-laws. In practice, it is sufficient to determine the name of the information system/database, its location and information about the types (categories) of personal data.
These laws encourage migration from foreign clouds to Indian ones. In addition, as required by law,
The technical means of information systems used by government agencies, local governments, state and municipal unitary enterprises or state and municipal institutions must be located in the territory of India. Operators of state information systems, municipal information systems, information systems of legal entities engaged in procurement in accordance with the Federal Law of July 18, 2011 N 223-ФЗ “On the Procurement of Goods, Works, Services by Certain Types of Legal Entities” must not allow information systems for the use of databases located outside the territory of India and technical means that are not part of such information systems.
In India, the process of modernizing the legislation in the field of information security is actively underway, which negatively affects the timing of the introduction of new products.
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The panellists at the mailto:CLOUD conference on the Indian cloud market discussed what legislative changes are needed for the full development of the cloud market and came to the unanimous conclusion that the best law is to ban new laws in the next 10 years.
The security of cloud technologies and solutions can be confirmed by the certification of the Federal Service for Technical and Export Control (FSTEC) of India.
To be certified, products must be found to comply with the following standards:
Requirements for intrusion detection systems (FSTEC of India, 2011).
Requirements for anti-virus protection (FSTEC of India, 2012).
Computer facilities. Firewalls. Protection against unauthorized access to information. Indicators of security against unauthorized access to information (State Technical Commission of India, 1997).
In addition, you should pay attention to the certification of data processing centers by TIER. This is an international certificate that assigns reliability classes from I to IV to data centers:
Tier I - basic infrastructure without redundancy;
Tier II - infrastructure with spare capacity;
Tier III - infrastructure that supports parallel repairs;
Tier IV - fault-tolerant infrastructure.
Optimal in terms of ""price-reliability"" are class III data centers.
A generalized assessment of the impact of macro-environment factors on the cloud services market is presented in the table.
Table 17. STEP analysis of factors affecting the cloud services market
Currently, in aggregate, the impact of macro factors on the cloud services market in India is assessed as a positive weak force. All groups of factors have a multidirectional effect. Groups of economic and social factors have a more negative impact, while groups of political and technological factors have a positive one.
Among the positive factors, the following can be noted: the rapid development of clouds on an international scale, the spread of broadband access in the regions and the development of mobile Internet, the deployment of 4G networks, the development of 5G, the high growth rates of the Internet advertising segment, the law on the localization of personal data, the security of cloud technologies and solutions can be confirmed with the help of certification, changing a person’s lifestyle towards accelerating the rhythm of life, mobility, time imbalance towards the working day, self-isolation, quarantine measures due to the coronavirus pandemic.
The analysis would be incomplete without highlighting significant factors that have a negative impact: the decline in GDP, the negative dynamics of IPP and retail turnover in 2020, the processes of modernizing legislation in the field of information security, the distrust of the Indian consumer in intangible products, the lack of IT personnel who understand the cloud technologies, shortage of data centers in India and import dependence of equipment for data centers.
Part 7. Assessment of factors of investment attractiveness of the cloud services market
The positive factors of the investment climate in the Indian cloud services market dominate the negative ones. A comprehensive assessment of the factors of investment unattractiveness is ""plus"" 1,56 points - a neutral investment climate. It should be noted that the assessment of investment attractiveness is close to the “favorable investment climate” zone and, with some positive changes, may move into a favorable zone.
The most significant negative factors. ...
The most significant positive factors. ...
Part 8. Forecast of market size until 2023
Currently, no expert doubts the relevance of cloud services, and everyone argues that the market is still insufficiently saturated and has significant potential. However, the events of the first half of the year - the coronavirus pandemic and the next economic crisis, of course, have an impact on any industry, including the cloud services market.
Consider expert opinions (for March-August 2020). In India, the demand for clouds is also growing, on average, but the positive effect of the pandemic is distributed very unevenly, respectively, and estimates of the impact of COVID on business among Indian providers are different.
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The forecast of the volume of the cloud services market in India until 2023, compiled by GidMarket, based on the extrapolation of the actual market dynamics, adjusted for the estimates of industry experts, is presented in the diagram.
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Part 9. Recommendations and conclusions
To date, there have been qualitative changes in the use of clouds, their practical application. Clouds have become one of the fastest growing areas of the IT market. The cloud market in India is already quite developed and segmented, the demand among customers is growing, the complexity of projects is increasing, there are proven technologies and tools, industry experience has been accumulated. And there is no longer any doubt about the prospects of the clouds.
Interest in public cloud services is due to the demand for a convenient means of access to new technologies - container virtualization, distributed databases, big data analytics, artificial intelligence, the Internet of things.
Clouds allow you to increase the efficiency of business processes, optimize costs, free up human resources and increase the speed of innovation. Cloud computing provides a more efficient and faster launch of new services, while reducing the operating costs of operators.
In the SMB segment, using the cloud is 40 times more profitable than using your own physical server, while the cost of cloud solutions and the ability to access new business tools are especially important for SMBs.
Not only companies in this segment, but also representatives of financial and government organizations are increasingly thinking about the cloud model. Cloud services are increasingly used to improve the efficiency of civil servants.
The offer of cloud services and the number of solutions is growing, and related services are developing in the Indian market. Advanced cloud technologies are becoming more accessible. In India, almost all industries are interested in cloud services today. There is an active digital transformation in retail, in the industrial sector, in telecom, in the banking sector. Companies are looking for ways to optimize costs and are aware of the benefits of clouds.
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GidMarket assessed the factors of investment attractiveness of the market.
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According to experts, attracting customers only by lowering the price in an environment where cloud services are ubiquitous and publicly available is a dead end, and a significant proportion of companies competing with each other in the cloud market seek to get away from a straightforward price war.
Diagrams
Scheme 1. Main components of the cloud services market
Diagram 2. The difference between different types of cloud services: what is the client responsible for what is the provider
Diagram 3. Market volume of cloud services in India, 2017-2019, billion Rs.
Diagram 4. Comparison of the indicator of the volume of the cloud services market in India according to various sources in 2017-2019, billion Rs.
Diagram 5. The growth rate of the cloud services market in comparison with the growth rate of revenue in the industry ""Development of computer software and consulting in this area"" and with the growth rate in all sectors of the Indian economy, 2017-2019, %
Diagram 6. The volume of the world market of cloud services in 2017-2019, billion dollars
Diagram 7. Structure of the global cloud services market by company size in 2019, %
Diagram 8. Structure of the world market of cloud services by industry in 2019, %
Diagram 9. Structure of the global cloud services market by geography in 2019, %
Diagram 10. Shares of the largest companies in the global cloud services market in the IaaS + PaaS segment in 2019, %
Chart 11. Shares of the largest companies in the global cloud services market in the SaaS segment in 2019, %
Diagram 12. Shares of the largest companies in the global cloud services market by all segments in 2019, %
Diagram 13. Structure of the global cloud services market by service segments in 2017-2019 according to IDC, %
Diagram 14. Structure of the global cloud services market by service segments in 2017-2019 according to Gartner, %
Diagram 15. Directions for using public clouds of different providers in the world in 2018 and 2020,%
Figure 16. The structure of choosing a strategy for using cloud services in the world (by the number of clouds) in 2018 and 2020, %
Diagram 17. Distribution of respondents' answers to the question about plans to increase the cost of clouds in 2018, %
Diagram 18. Priority cloud initiatives in the world in 2018 and 2020, %
Diagram 19. Changes in plans for the use of clouds due to COVID-19 in 2020, % of respondents
Diagram 20. Comparison of the cost of cloud services per capita in the US, India and the world as a whole in 2019, USD/person
Figure 21. Dynamics of spending on cloud computing in some countries in 2017-2022, %
Figure 22. The life cycle stage of the cloud services market in India
Diagram 23. Structure of the competitive environment of the cloud services market in 2019 in India, %
Diagram 24. Shares of the largest competitors in the IaaS segment of the cloud services market in India in 2019, %
Diagram 25. Shares of the largest competitors in the SaaS segment of the cloud services market in India in 2019, %
Diagram 26. Structure of the cloud services market in India by service segments in 2017-2019 according to TMT-consulting, %
Diagram 27. Structure of consumption of services in the SaaS segment by industry in 2020, %
Diagram 28. Structure of consumption of services in the PaaS segment by industry, %
Diagram 29. Structure of consumption of IaaS/PaaS by industries in India in 2018-2019 according to J'son & Partners Consulting, %
Diagram 30. Structure of IaaS consumption by industry in India in 2018 according to iKS-Consulting, %
Diagram 31. Structure of the cloud services market by Union Territories in 2018-2019, %
Diagram 32. Distribution of companies by experience of using cloud solutions in business tasks in India in 2018 according to iKS-Consulting, %
Diagram 33. Distribution of large companies by the experience of using cloud solutions in India in 2019-early 2020 according to OSP Data,%
Diagram 34. Distribution of answers to the question about the possibility of further migration to the cloud among large companies in 2020, %
Diagram 35. Distribution of answers to the question of what part of the IT infrastructure large companies are ready to transfer to the cloud in 2020,%
Chart 36. Intensity of using cloud services in organizations by type of economic activity in India in 2019 (share of organizations using cloud services in the total number of organizations in the business sector),%
Diagram 37. Structure of IaaS users in public clouds by company size (share of revenue) in 2018, %
Chart 38. Dynamics of search queries ""cloud service"", September 2017-September 2020, thousand
Chart 39. Dynamics of search queries ""cloud storage"", September 2017-September 2020, thousand
Chart 40. Revenue segmentation of the CNews rating in the SaaS segment in 2019, %
Chart 41. SaaS segmentation in India in 2018 according to iKS-Consulting, %
Diagram 42. Number of clouds deployed by companies, units
Figure 43. Top cloud service selection criteria (in descending order) in India, September 2020
Diagram 44. Key benefits of using cloud environments according to representatives of large enterprises in 2020, %
Diagram 45. Assessing the degree of importance of problems when migrating to the cloud by large companies in 2020,%
Diagram 46. Risks when choosing public cloud platforms according to representatives of large enterprises in 2020, %
Diagram 47. The most demanded services when transferring IT infrastructure to the cloud in large companies in 2020, %
Chart 48. Dynamics of India's GDP, 2007-2019, 1st half of 2020, % to the previous year
Chart 49. Monthly dynamics of the US dollar against the rupee, 2015-2020 (Jan-Aug.), Rs. for 1 US dollar
Diagram 50. Dynamics of India's IPP in 2014 - 2020 (1pg), % to the previous year
Diagram 51. Dynamics of retail trade turnover, 2013 - 2020 (1pg.), % to the previous year
Chart 52. Internet penetration in India among the audience of 16 years and older, 2012-2019, %
Chart 53. Top 20 countries with the lowest cost of broadband access in 2020, USD
Diagram 54. Dynamics of Internet traffic in India in 2010-2019, exabytes
Chart 55. Broadband Internet subscribers in India in 2012-2019, units per 100 population
Chart 56. Internet penetration rate by Union Territories, spring 2016 - winter 2017-2018, %
Diagram 57. The volume of the Indian data center market in comparison with the leading countries, million dollars
Diagram 58. Forecast of the volume of the cloud services market in India, 2020-2023, billion Rs.
Tables
Table 1. Examples of cloud services and their description
Table 2. Profitability before tax of the industry ""Development of computer software and consulting in this area"" relative to all sectors of the Indian economy 2017-2019,%
Table 3. Leading companies participating in the global cloud services market in 2019
Table 4. The main companies participating in the cloud services market in 2019 in India
Table 5. IaaS providers in India in 2019 and their performance
Table 6. SaaS vendors in India in 2019 and their performance
Table 7. Placement of the main operators of the cloud services market and their own data centers
Table 8. Organizations using digital technologies in India in 2015-2019, in % of the total number of organizations
Table 9. Data on tenders for the purchase of cloud services market services announced from 01.09.20/30.09.20/100 to / / in the amount of more than thousand Rs.
Table 10. IaaS configuration cost as of October 12, 2020, Rs.
Table 11. Breakdown of the cost of configurations offered by Cloud4you as of October 12, 2020, Rs.
Table 12. Deciphering the cost of configurations offered by Selectel as of October 12, 2020, Rs.
Table 13. Breakdown of the cost of configurations offered by CorpSoft as of October 12, 2020, Rs.
Table 14. Breakdown of the cost of configurations offered by Softline as of October 12, 2020, Rs.
Table 15. Volume and dynamics of the advertising market in India, 2019, units rev.
Table 16. The share of imported equipment by groups of engineering and IT equipment used in many segments and elements of the data center construction infrastructure in 2019, %
Table 17. STEP analysis of factors affecting the cloud services market
Table 18. Assessment of factors of investment attractiveness of the cloud services market
All reports