Analysis of the cloud services market in India
The relevance of research
The cloud services market in India is dynamically developing and highly promising. Over the analyzed period, the growth rate of revenue in the industry ""Computer software development and consulting in this area"" is higher than the dynamics of revenue in all industries in India, while the growth rate of the cloud services market also exceeds the dynamics of the industry ""Computer software development and consulting in this area"", for with the exception of 2015. At the end of 2016, the growth of the cloud services market amounted to 43,1% against the backdrop of an increase in revenue of the industry ""Development of computer software and consulting in this area"" by 15,5%, an increase in revenue in all sectors of OKVED by 13,7%.
Purpose of the study
Analysis of the state of the cloud services market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of cloud services.
Content
Part 1. OVERVIEW OF THE RUSSIAN MARKET OF CLOUD SERVICES
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of cloud services in 2012-2016 Potential market capacity
1.3. Key trends, drivers, threats to the cloud services market
1.4 Competition from substitute products
Part 2. COMPARISON WITH THE INTERNATIONAL MARKET
2.1. Dynamics and volume of the global cloud services market
2.2. The structure of the global cloud services market by industry, company size, geography
2.3. Competitive analysis in the global cloud services market
2.4. Analysis of consumer preferences in the sector of consumption of cloud services on a global scale
2.5. Comparison of cloud services costs per capita in the US, India and the world as a whole
Part 3. COMPETITIVE ANALYSIS IN THE CLOUD SERVICES MARKET
3.1. Market life cycle stage
3.2. Market saturation
3.3. Major players in the market
3.4. Market shares of the largest competitors
3.5. Profiles of major players
Part 4. SEGMENTATION OF CLOUD SERVICES PRODUCTION
4.1. Degree of product differentiation
4.2. Geography of location of the main companies in the regions
Part 5. CONSUMPTION ANALYSIS IN THE CLOUD SERVICES MARKET
5.1. Volume dynamics and consumption structure
5.2. Number of buyers and their financial capabilities
5.3. Analysis of consumer preferences
5.4. Level of knowledge of the main cloud operators
5.5. Analysis of the results of tenders for the purchase
5.6. Prices in the domestic market of India in the cloud storage segment
Part 6. ANALYSIS OF MACRO FACTORS AFFECTING THE MARKET
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET OF CLOUD SERVICES
Part 8. MARKET FORECAST 2021
Part 9. RECOMMENDATIONS AND CONCLUSIONS
Research excerpt
Part 1. OVERVIEW OF THE RUSSIAN MARKET OF CLOUD SERVICES
1.1.Main characteristics of the market
Cloud computing is a model for providing convenient, on-demand network access to a common fund of configurable computing resources (for example, data networks, servers, storage devices, applications and services, both together and separately), which can be quickly provided and released with minimal operational costs or calls to the provider.
1.2. Dynamics of the market volume of cloud services in 2012-2016 Potential market capacity
The growth rate of the Indian cloud market is, according to various experts, from 20% to 50% per year in ruble terms. An objective assessment of the volume of the cloud services market in India is difficult due to the lack of a classification agreed upon by market participants and analysts.
Diagram 2. Market volume of cloud services in India, 2012-2016, billion Rs.
According to estimates, the Indian market of cloud services in 2016 amounted to about … billion Rs. The differences between the estimates are due to different approaches to the inclusion of ancillary cloud services in the market.
At the same time, the real volume of the Indian cloud services market is far from reaching the potential market capacity, which is more than ten times higher than the existing market volume and is estimated by GidMarket analysts at not less than … million Rs.
At the same time, the cloud services market remains one of the most dynamic markets in India. Below is a comparison of the growth rate of the cloud services market with revenue in the industry ""Development of computer software, consulting services in this field and other related services"", as well as with the dynamics of revenue in all sectors of the Indian economy.
Diagram 3. The growth rate of the cloud services market in comparison with the growth rate of revenue in the industry ""Development of computer software and consulting in this area"" and with the growth rate in all sectors of the Indian economy, 2013-2016, %
1.3.Key trends, drivers, threats to the cloud services market
Below are the main trends, drivers and threats of the cloud services market in India…
1.4 Competition from substitute products
Cloud technologies and cloud services themselves are a substitute product for the traditional organization of working with data, the next step towards mobility, efficiency, and flexibility. It is possible that in the next decade more advanced technologies for hosting and processing information will be created, but today cloud services are actively developing in the world (the dynamics is up to seven times higher relative to the IT industry as a whole) and are undergoing the formation stage in India, displacing obsolete technologies.
In this case, the competitor product is the usual approach to organizing data storage and work (placement of information on local computers, acquisition and maintenance of own server capacities, use of traditional local software, etc.), which are preferred by conservative companies. At the same time, from year to year, the degree of trust and the level of implementation of cloud solutions is increasing, and every year cloud technologies are improving and experiencing less and less influence from separate IT technologies. Thus, the degree of influence from substitute goods is moderate.
Part 2. COMPARISON WITH THE INTERNATIONAL MARKET
2.1. Dynamics and volume of the global cloud services market
At the end of 2017, the cost of public cloud services in the world will amount to … billion dollars, which is …% more than in the current year. This is stated in the forecast of the research company IDC. Two-thirds of all spending in this market will fall on SaaS (Software as a Service) services. Almost half of all expenses will fall on large companies with a staff of more than 1 thousand people. The largest market geographically will be…
2.2. Structure of the global cloud services market by industry, company size, geography
When evaluating the sectors of application of cloud services, an international approach to the classification of industries was used: discrete and process manufacturing ...
Diagram 4. Segmentation of the global market of cloud services by application industries, 2017 (forecast)
2.3. Competitive analysis in the global cloud services market
According to the results of the research …, the leadership in the segment of public cloud services in the world belongs to … (31% in January 2016), followed by a significant margin … (9%) …
2.4. Analysis of consumer preferences in the sector of consumption of cloud services on a global scale
The characteristics of current consumer preferences in the sector of consumption of cloud services on a global scale are presented in detail by the international company … . In January 2017, … conducted the sixth annual cloud market research and latest trends in cloud services, with a focus on Infrastructure as a Service (Iaas). According to the results of the survey, it was revealed that in 2017 there is …
Diagram 8. Dynamics of the use of cloud services in the world, 2015-2017
2.5. Comparison of cloud services costs per capita in the US, India and the world as a whole
Comparison of the cost of cloud services per capita in the US, India and the world as a whole was carried out by the GidMarket company ...
Part 3. COMPETITIVE ANALYSIS IN THE CLOUD SERVICES MARKET
3.1 Stage of the market life cycle
India's cloud services market is in the early stages of its growth life cycle. This is evidenced by:…
3.2 Market saturation
Cloud market saturation in India is low. As noted above, this is due to an underdeveloped culture of using cloud resources, in India, fears about insufficient reliability of data storage, efficiency of work still have a dominant influence ...
3.3.Major players in the market
According to TAdviser, the largest operators of the cloud services market in India are PF “…” JSC, “…” Group of companies, LLC “…”,….
3.4. Market shares of the largest competitors
According to …, local developers account for almost half (46%) of the cloud services market, … account for 31%, and … account for 23% as of 2017.
3.5. Profiles of major players
...
Part 4. SEGMENTATION OF CLOUD SERVICES PRODUCTION
4.1 Degree of product differentiation
It is customary to distinguish three main segments in the cloud services market: …, …, …. According to a study of companies … and …, during 2012-2016. share of segments...
Diagram 17. Shares of market segments of cloud services in India, 2012-2016, %
4.2. Geography of location of the main companies in the regions
An analysis of the location of the main companies in the regions shows that the geographic structure of the Indian cloud services market is dominated by … Union Territories. The placement of leading IT companies in the capital is also explained by the concentration of the main customers - large Indian and representative offices of international companies in India, which, as a rule, have their head office in.
Part 5. CONSUMPTION ANALYSIS IN THE CLOUD SERVICES MARKET
5.1. Volume dynamics and consumption structure
According to the regional director of … in India …, in 2015 retail consumed the most cloud services – it accounted for …% of the market, …% for transport and logistics, …% for media and media holdings.
5.2. Number of buyers and their financial capabilities
There is a growing interest in cloud services from both large and medium and small businesses in India. The only question is choosing the optimal business model. Small companies are primarily interested in accounting and mail services, applications for information exchange, file recovery and archiving. Larger organizations are interested in virtual servers and communication services, as well as a complex set of various services. Startups in the IT field use cloud technologies, giving them the opportunity to serve a large number of customers without investing in the purchase of expensive computing equipment.
5.3. Analysis of consumer preferences
Based on the analysis of the statistics of companion phrases for cloud services and cloud storages in the search queries of the Yandex service, GidMarket analysts have identified the most important components of choosing a cloud storage. These are (in descending order): the availability and amount of payment, the amount of storage for the user, the intended purpose (for games, video surveillance, finance, etc.), reliability, ease of use.
5.4. Level of knowledge of the main cloud operatorsв
According to the results of a survey conducted ... in the study of the cloud services market, it was revealed that ...% of the surveyed companies cooperating with foreign companies and ready to name a partner company in this direction cooperate with ..., 21% indicated the company ..., the company ... is on the third place (16% of respondents).
Diagram 24. Partnership with global cloud providers in India
Respondents were asked to name the Top 5 cloud providers and rate their strengths on a 10-point scale. …
Chart 25: Near-future cloud plans in India, 2017
5.5. Analysis of the results of tenders for the purchase
An analysis of the content of tender purchases shows that cloud services are still the subject of rare use. For two months (01.06.17/01.09.17/ to / / ) for the purchase of services related to cloud services, ... tenders were announced ...
5.6. Prices in the domestic market of India in the cloud storage segment
In the cloud storage segment, as a rule, operators within ...
Part 6. ANALYSIS OF MACRO FACTORS AFFECTING THE MARKET
...
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET OF CLOUD SERVICES
...
Part 8. MARKET FORECAST 2021
...
Part 9. RECOMMENDATIONS AND CONCLUSIONS
...
Diagrams
Scheme 1. Main components of the cloud services market
Diagram 2. Market volume of cloud services in India, 2012-2016, billion Rs.
Diagram 3. The growth rate of the cloud services market in comparison with the growth rate of revenue in the industry ""Development of computer software and consulting in this area"" and with the growth rate in all sectors of the Indian economy, 2013-2016, %
Diagram 4. Segmentation of the global market of cloud services by industry, 2017 (forecast)
Diagram 5. Shares of the largest operators in the segment of public cloud services in the world, 2016
Diagram 6. Shares of the largest operators in the Iaas segment, Q4 2016
Diagram 7. Use of cloud services in the world by types: public, private, hybrid, 2017
Diagram 8. Dynamics of the use of cloud services in the world, 2015-2017
Chart 9. Top concerns about cloud services in the world, 2016-2017
Chart 10: Cloud initiatives in 2017
Diagram 11. Collaboration with public cloud services in the world by brand, 2017
Diagram 12. Collaboration with private cloud services in the world by brand, 2016-2017
Diagram 13. Distribution by the number of virtual machines in the cloud in the world, 2017, %
Chart 14. Cloud spending per capita: US, India, world, 2016, USD
Figure 15. The life cycle stage of the cloud services market in India
Diagram 16. Structure of the competitive environment of the cloud services market in 2017 in India
Diagram 17. Shares of market segments of cloud services in India, 2012-2016, %
Chart 18: India Cloud Consumption Ratio by Business Type
Diagram 19. Dynamics of search queries ""cloud service"" by device types, July 2015-June 2017, thousand
Diagram 20. Dynamics of search queries ""cloud storage"" by device types, Aug. 2015-July 2017, thousand
Chart 21: Top cloud service selection criteria (in descending order) in India, July 2017
Chart 22. Ranking the benefits of using cloud services in India, 2017
Chart 23. Cloud Choice Factors in India, 2017
Chart 24: Global cloud provider partnerships in India
Chart 25: Near-future cloud plans in India, 2017
Diagram 26. Dynamics of GDP growth in India, 2003-2016, Q1 2017
Chart 27. The dynamics of the US dollar against the rupee, June 2015-Sept. 2017, Rs. for 1 US dollar
Diagram 28. Dynamics of retail trade turnover, 2007–2016, 6 months 2017
Chart 29. Internet penetration in India among the audience of 16 years and older, 2008-2016, %
Chart 30. Internet penetration rate by Union Territories, spring 2016 - spring 2017, %
Chart 31. Forecast of the volume of the cloud services market in India, 2017-2021
Tables
Table 1. Typical models of cloud technologies
Table 2. Profitability before tax of the industry ""Development of computer software and consulting in this area"" relative to all sectors of the Indian economy 2012-2016,%
Table 3. World forecast of the volume of the cloud services market, 2016-2020, billion US dollars
Table 4. Ranking of the most popular cloud applications for business (Saas) in the world, 2017, compared with 2016
Table 5. The main companies participating in the cloud services market in 2016 in India
Table 6. Compactness of location of the main companies in the regions
Table 7. TOP public cloud consumption in India by industry, 2015
Table 8. Top Consumer Industries of Various Cloud Solution Options in India in 2016
Table 9. Data on tenders for the purchase of cloud services market services announced from 01.06.17/01.09.17/ to / /
Table 10. Cloud storage plans in India, 2016
Table 11. Industrial production index by state of India (in % of the previous year), 2010-2016
Table 12. Level of Internet penetration by types of devices used, March 2017, growth over 6 months, %
Table 13. Internet penetration dynamics in settlements, spring 2016-spring 2017 (monthly Internet audience), %
Table 14. Volume and dynamics of the advertising market in India, 2016
Table 15. STEP analysis of factors affecting the cloud services market, 2017
Table 16. Factors of investment attractiveness of the Indian market of cloud services
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