Analysis of fresh tomato market in India
The relevance of research
Tomatoes are one of the most popular types of vegetables today. They are in great demand all over the world - the volume of their production and consumption is constantly growing.
Purpose of the study
Analysis of the state of the fresh tomato market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the market for the consumption of fresh tomatoes
Content
Part 1. Overview of the fresh tomato market in India
1.1. Main characteristics of the market
1.2. Dynamics of production volume and domestic market capacity
1.3. Share of exports in the market
1.4. Market share of imports
1.5. Fresh tomato market structure
Part 2. Competitor Analysis in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Consumption analysis
3.1. Market structure by consumption channels
3.2. The ratio of supply and demand
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Consumption forecast until 2033
Part 6. Recommendations and conclusions
Research excerpt
Part 1. Overview of the fresh tomato market in India
1.1. Main characteristics of the market
Tomato is an annual or perennial herbaceous plant, a species of the nightshade family. Cultivated as a vegetable crop.
Tomatoes are one of the most popular types of vegetables today. They are in great demand all over the world - the volume of their production and consumption is constantly growing.
The composition of tomatoes includes sugars (mainly fructose and glucose), mineral salts: iodine, potassium, phosphorus, boron, magnesium, sodium, manganese, calcium, iron, copper, zinc. Tomatoes are rich in vitamins A, B, B2, B6, C, E, K, PP and beta-carotene. The percentage of these vitamins is in direct proportion to the ripeness of tomatoes - the riper and redder they are, the more useful.
Tomatoes also contain organic acids (citric, malic, tartaric, and a small amount of oxalic). These vegetables are a good antidepressant, they regulate the functioning of the nervous system, improve mood thanks to serotonin. Tomatoes have antibacterial and anti-inflammatory properties due to the content of phytoncides, and also improve digestion and metabolism.
The composition of the tomato includes a powerful antioxidant - lycopene, a unique natural cure for many diseases, including cancer and cardiovascular diseases. Processed tomatoes have more lycopene than raw ones.
The sharp increase in consumer interest in tomato culture has led to increased work of breeders: now there are already at least 10 varieties of tomatoes in the world. The smallest vegetable is less than 000 centimeters in diameter, while the largest reaches a weight of almost 2 kilograms. There are red, yellow and even black varieties.
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The vast majority of domestic tomatoes are grown in open ground and in spring greenhouses of personal and subsidiary farms of the population and are intended primarily for personal consumption of citizens. A very small part of LHN tomatoes is sold at local vegetable markets and fairs.
Most of the vegetables are grown by citizens in the open field. These products are mainly used to meet the current needs in the products of the citizens themselves.
Industrially in India, tomatoes are grown in open ground, in film and winter glass or plastic greenhouses.
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Diagram 3. Structure of the gross harvest of vegetables in the agricultural sector, 2018,%
1.2. Dynamics of production volume and domestic market capacity
In recent years, India has seen an increase in the production of open and protected vegetables. In 2018, in India, all types of farms on all types of soil produced …
In many countries of the world, the protected ground industry occupies a leading position in the production of vegetables. According to experts, in the foreseeable future, crop production in developed countries will almost completely switch to the technology of growing most crops in protected ground.
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Diagram 7. Industrial production of tomatoes, 2013-2018, thousand tons
As can be seen from the above diagram, in the period 2013-2018. industrial production of tomatoes is characterized by a clear …
1.3. Share of exports in the market
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Consider foreign trade relations in the market.
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1.4. Market share of imports
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Due to the fact that own production of tomatoes does not cover the needs of the population, the share of imports in the analyzed market is …
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Chart 14. Structure of tomato imports to India, 2018, %
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Since the vast majority of tomato imports in India occur during the months when they are not harvested in the country, it can be concluded that imports in the domestic market ...
1.5. Fresh tomato market structure
According to Rosstat, the territorial distribution of industrial producers of fresh tomatoes of all types of cultivation by districts of India is as follows ...
Table 1. Total production of tomatoes in the open and protected ground in the union territories of India, 2013-2018, thousand tons
Let us consider in more detail the structure of production of only greenhouse tomatoes by industrial organizations.
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As follows from the diagram, the largest share of industrial production of greenhouse tomatoes in 2018 falls on …
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The success of sales is influenced not only by the price and quality of products, but also by the possibility of organizing prompt delivery of goods. Large market participants have their own fleet of vehicles, allowing them to ship products to remote regions.
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Part 2. Competitor Analysis in India
The overall level of competition in the domestic market is moderate, as the ""entry threshold"" to this market is high - in most regions, due to climatic conditions, the cultivation of tomatoes is associated with the organization of greenhouses, which requires serious investments. And the growing season in the open field, even in the Southern Union Territories, is quite short, intense, most of the crop goes for processing. Opportunities for new players to enter also exist, especially in the greenhouse vegetable segment.
The largest producers of tomatoes are enterprises that grow vegetables in greenhouses. These are complex farms that have their own laboratories for organizing plant bioprotection, analyzing finished products, soil or nutrient substrate, having an irrigation system (mainly drip), pumping stations, a sewer network, a heating system, and their own vehicle fleet.
2.1. Major players in the market
The table below provides basic information about the companies involved in the cultivation and sale of tomatoes in the Indian market as of December 2018.
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2.2. Market shares of the largest competitors
Consider the ratio of shares among the largest participants in the fresh tomato market in India.
The structure of the market is characterized by a rather principled geographic linking of companies to fertile lands. Market shares and production volume are determined by the specifics of sales in a particular region, as well as the ability of companies to attract a large amount of investment in production in a timely manner.
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The rest of the companies occupy smaller market shares.
Diagram 17. Market shares of the largest competitors, 2018, %
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Let's take a closer look at the profiles of the largest participants.
2.3. Profiles of major players
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Thus, all enterprises producing significant volumes of tomato production have greenhouses, implement progressive agrotechnical measures, and operate on the basis of the latest equipment.
Part 3. Consumption analysis
3.1. Market structure by consumption channelsя
It is customary to distinguish three main channels for the sale of agro-industrial products:
retail chains
wholesale customers
retail buyers
The following factors influence the degree of choice of a particular implementation channel:
Possible profitability of channels
The degree of their compliance with consumer requirements
Manageability, i.e. the possibility of further control over the movement of goods and prices
The level of competition for the opportunity to work with the channel
Perspective of channels in a specific situation and in terms of long-term trends
Most of the major players in the analyzed market sell the bulk of their products through local or federal grocery hypermarket chains.
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For competent sales management, it is necessary to regularly monitor retail offers in the region of interest, fix assortment changes, hybrid diversity, commercial quality and consumer properties of competitors' products, sale prices, type of packaging.
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3.2. The ratio of supply and demand
Let's analyze the balance of supply and demand in the tomato market in India ...
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Part 4. Assessment of factors of investment attractiveness of the market
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Part 5. Consumption forecast until 2033
Macroeconomic factors, affecting the country's economy, affect the solvency of citizens and, as a result, consumer demand for products sold. The development of the market is built on the basis of trends and tendencies that are gaining momentum, but only with time it becomes clear which of them really acquire a large-scale effect, and which ones are temporary and local.
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Part 6. Recommendations and conclusions
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Diagrams
Diagram 1. The structure of tomato production in all areas by types of farms,
2018, %
Diagram 2. Structure of greenhouse tomato production by types of farms,
2018, %
Diagram 3. The structure of the gross harvest of vegetables in the agricultural sector, 2018,%
Diagram 4. Change in satisfied demand in the domestic tomato market in India,
2013-2018, %
Diagram 5. Dynamics of domestic tomato production in India by all types of farms,
2013-2018, thousand tons
Diagram 6. Share of industrial production of tomatoes for all types of soil, 2013-
2018
Diagram 7. Industrial production of tomatoes, 2013-2018, thousand tons
Diagram 8. Dynamics of export of tomatoes from India, 2013-2018, tons
Diagram 9. Dynamics of export of tomatoes from India, 2013-2018, thousand USD
Diagram 10. Structure of tomato exports from India, 2018, %
Diagram 11. Import of tomatoes to India, 2013-2018, million USD
Diagram 12. Imports of tomatoes to India, 2013-2018, thousand tons
Diagram 13. Imports of tomatoes to India, January 2017- October 2018, million USD
Diagram 14. Structure of tomato imports to India, 2018, %
Diagram 15. The ratio of imports and exports of tomatoes in India, 2013-2018, tons
Diagram 16. The structure of greenhouse tomato production by farms of all categories,
2018, %
Diagram 17. Market shares of the largest competitors, 2018, %
Diagram 18. The ratio of supply and demand, thousand tons, 2013-2018
Diagram 19. Forecast of the tomato market in India (for all types of farms and soil types),
2019-2033, thousand tons
Diagram 20. Growth dynamics of industrial production of tomatoes in closed
soil, 2019-2033, thousand tons
Tables
Table 1. Total production of tomatoes in open and protected ground according to
union territories of India, 2013-2018, thousand tons
Table 2. The main companies participating in the market in 2018
Table 3. Basic information about the Agro-industrial holding ""XXX""
Table 4. Basic information about JSC ""XXX""
Table 5. Basic information about the company LLC ""TK ""XXX""
Table 6. Basic information about the company LLC ""TK ""XXX""
Table 7. Basic information about JSC ""XXX""
Table 8. Basic information about the company CJSC Agrofirma ""ХХХ""
Table 9. General information about the company GUSP Sovkhoz ""XXX""
Table 10. Basic information about the company LLC Agrocomplex ""XXX""
Table 11. Basic information about the company PJSC ""Agrokombinat ""XXX""
Table 12. Basic information about the company State Unitary Enterprise of the Republic of Mordovia ""XXX""
(JSC ""XXX"")
Table 13. Basic information about JSC ""XXX""
Table 14. Distribution of sales of tomatoes by main sales directions, 2013-
2018, % of the total
Table 15. Average sales prices for greenhouse tomatoes
agricultural producers, 2013-2018, Rs./kg
Table 16. Assessment of factors of investment attractiveness of the fresh tomato market
in India
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