Air Freshener Market Analysis
The relevance of research
Air fresheners are not essential items. But, judging by the long-term positive dynamics, Indian buyers are not going to deny themselves pleasant smells. After some lull, the domestic market for these products begins to adapt to the conditions of the crisis.
Purpose of the study
Analysis of the state of the air freshener market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the air freshener market
Content
Part 1. Market overview of air fresheners
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of air fresheners 2015-2019 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of the air freshener market
1.5. Competition from substitute products
Part 2. Competitive analysis in the market of air fresheners
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of air fresheners
3.1. Volume and dynamics of domestic production of air fresheners
Part 4. Analysis of foreign trade deliveries of air fresheners to the Indian market
4.1. The volume and dynamics of imports of air fresheners
4.2. Structure of imports by countries
4.3. The volume and dynamics of exports of air fresheners
4.4. Structure of exports by countries
Part 5. Analysis of the consumption of air fresheners
5.1. Dynamics of consumption of air fresheners
5.2. Analysis of the results of tenders for the purchase
Part 6. Price analysis in the Central Federal District
6.1. Average producer prices in the Central Federal District
6.2. Average consumer prices in the Central Federal District
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the air freshener market
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Market overview of air fresheners
1.1. Main characteristics of the market
Air fresheners are consumer products used in homes or commercial products used in toilets and…
Experts note a gradual decline in demand for …
Depending on the temporary type of action, air fresheners are divided into 2 large groups: ...
The most popular type of air fresheners are...
The market for air fresheners has ... According to Indian retailers, it reaches its maximum ... The minimum sales volume of air fresheners falls on …
The industry is regulated due to...
1.2. Dynamics of the market volume of air fresheners 2015-2019 Potential market capacity
Dynamics of the market of air fresheners in physical terms in the post-crisis period is … in nature. After a decrease in consumption in 2016 by …%, the market saw …% in 2017 and …% in 2018. In 2019, the market in physical terms is estimated at …%. …
In this case, the reason may be as ... Increasingly popular are becoming ...
Over the past 4 years, the market volume of air fresheners in India has been …% in physical terms and … by …% in monetary terms (here it is necessary to take into account …). At the same time, import …% and … export …%.
Diagram 1. Dynamics of the market volume of air fresheners, 2015 - 2019
The consumption of air fresheners directly depends on ... Therefore, the geographical segmentation of the market under consideration will correspond to ...
1.3. Assessment of factors affecting the market
Economic
Incomes
Real disposable cash income per capita is income per ... This factor determines the level of effective demand of buyers, is one of ...
Over the past six years, the dynamics of real incomes of the population …, with the exception of … r. in 2014...
Real disposable cash income in 2017 compared to 2016 …%, at the end of 2018 it was again … – by …% compared to 2018, in 2019 …
Nevertheless, in 2019, the consumer activity of Muscovites increased, turnover is growing ... One of the main reasons for the growth in the purchasing power of household incomes is ... Trade turnover increased by ...
Diagram 3. Dynamics of real incomes of the population, 2013-2019
Political
...
technological
...
Социальные
...
Table 1. STEP analysis of factors affecting the air freshener market
Market STEP Analysis Conclusion
Macro-environmental factors have a greater influence on the air freshener market. The main negative impact is exerted by economic factors that determine …
Social factors also wear ...
The positive impact is…
1.4. Life cycle stage of the air freshener market
Before the crisis of 2015, the air freshener market was in the stage of ... Due to the decrease in the purchasing power of the population during the crisis ...
In the post-crisis period, the life cycle of the industry is at the stage of …
At the same time, it is necessary to take into account the high…
1.5. Competition from substitute products
Air fresheners are not ..., but are one of the basic ... At the same time, experts note a gradual reduction ...
On the one hand, they give way...
Thus, air freshener substitutes can be divided into several categories depending on the reasons for choosing a replacement:…
Part 2. Competitive analysis in the market of air fresheners
2.1. Major players in the market
…
2.2. Market shares of the largest competitors
The next four market participants occupy …%. At the same time, the company closing the rating “…” is relatively ...
Diagram 7. Shares of the largest competitors in the air freshener market
2.3. Profiles of major players
OOO …
...
Part 3. Analysis of the production of air fresheners
3.1. Volume and dynamics of domestic production of air fresheners
…
First, the rise...
Secondly, restructuring ...
Thirdly, the ever-growing dynamics…
… the market share of the total revenue of the largest manufacturers (TOP 6) allows us to assess that the market has … The dynamics of this indicator, respectively, repeats the overall dynamics of …
Part 4. Analysis of foreign trade deliveries of air fresheners to the Indian market
4.1. The volume and dynamics of imports of air fresheners
Despite significant …, imports amount to …: …% in physical terms and …% in value terms.
The dynamics of imports in physical terms is indicative: ... the dynamics of the post-crisis years gradually gave way to a clear ...
Imports of air fresheners in value terms reflect ...
Diagram 10. Volume and dynamics of imports of air fresheners in physical terms
4.2. Structure of imports by countries
The import of air fresheners in India has … directions. These are premium-segment products from … and products of the medium and low price segment from … At the same time, the main share falls on products of … production – …% (mainly fresheners …). But the growth of the exchange rate and the decrease in the purchasing power of Indians lead to ...
Economy products...
4.3. The volume and dynamics of exports of air fresheners
… production of air fresheners in India is largely supported by the growth of … products in the CIS countries. The share of exports in physical terms in recent years is …%, in value terms …%. The share difference reflects...
The dynamics of exports … in physical terms (…%) and … in monetary terms, which is explained by jumps ... Export of air fresheners in 2019 …% to … thousand tons. This is another …
The main ... export is ...
… the trade balance of the industry reflects … the nature of consumer preference for air fresheners in India. However, in recent years there has been…
Diagram 14. Balance of exports and imports
4.4. Structure of exports by countries
The main consumers of Indian air fresheners are countries …% of all exports in monetary terms. Effective demand in these countries is lower than in India, respectively ...
At the same time, the shares of countries in the export of air fresheners from India approximately correspond to …: the main shares are …%, …% and …%.
Part 5. Analysis of the consumption of air fresheners
5.1. Dynamics of consumption of air fresheners
The maximum volume of sales of refreshing and flavoring products accounts for …%, in supermarkets they buy about …% of such products, and in hypermarkets - …%.
The most popular reason for using air fresheners is…. An important reason for using an air freshener is … - …%, and to neutralize, eliminate unpleasant …%.
Among people who do not use air fresheners, the most common reason is …%. The second important reason not to use ...% and the belief that ...
5.2. Analysis of the results of tenders for the purchase
For the period from 01.01.18/16.03.20/ to / / . … tenders were announced for the purchase of air fresheners in the amount of … Rs. up to … million Rs. In the list of purchased products, they are found as separately ...
The main buyers of air fresheners are…
Table 5. Data on completed tenders for the purchase of air fresheners announced in 01.01.2018/01.12.2019/ - / /
Part 6. Price analysis in the Central Federal District
6.1. Average producer prices in the Central Federal District
The air freshener market is trending... Demand in this product category is highly elastic to... The main strategy is...
The mark-up of air freshener manufacturers has a wide range from … to …%.
6.2. Average consumer prices in the Central Federal District
Despite the fact that fresheners in the price category are traditionally the leaders in terms of sales volume, the products do not lose their positions either... First of all, it is...
Part 7. Assessment of factors of investment attractiveness of the market
…factors of the air freshener market dominate... A comprehensive assessment of investment attractiveness factors is … points – … investment climate, closer to the border …
The most significant negative factors:
...
The most significant positive factors:
...
Part 8. Forecast for the development of the air freshener market
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. Dynamics of the market volume of air fresheners, 2015 - 2019
Diagram 2. Revenue (net) from the sale of air fresheners for 2015 - 2019, %
Diagram 3. Dynamics of real incomes of the population, 2013-2019
Diagram 4. GRP dynamics, 2012-2019, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2015-Jan. 2020, Rs. for 1 US dollar
Diagram 6. Dynamics of the population, 2012-2019
Diagram 7. Shares of the largest competitors in the air freshener market in 2019
Diagram 8. Dynamics of production volumes of air fresheners for 2015 - 2019
Diagram 9. Dynamics of the total revenue of the largest manufacturers (TOP-5) of air fresheners, 2015-2019
Diagram 10. Volume and dynamics of imports of air fresheners in physical terms
Diagram 11. Volume and dynamics of imports of air fresheners in monetary terms
Diagram 12. Dynamics of export of air fresheners in physical terms
Diagram 13. Dynamics of exports of air fresheners in monetary terms
Diagram 14. Balance of exports and imports
Chart 15. Structure of exports by country in 2019
Diagram 16. Dynamics of consumption of air fresheners in monetary terms, 2015 - 2019
Diagram 17. Forecast of the market volume in and the 2020 - 2024
Tables
Table 1. STEP analysis of factors affecting the air freshener market
Table 2. The main companies participating in the air freshener market in 2019
Table 3. Profiles of companies participating in the air freshener market in 2019
Table 4. Structure of imports of air fresheners by importing countries in 2019
Table 5. Data on completed tenders for the purchase of air fresheners announced in 01.01.2018/01.12.2019/ - / /
Table 6. Average producer prices on the air freshener market in the Central Federal District
Table 7. Average consumer prices in the air freshener market in the Central Federal District
Table 8. Assessment of factors of investment attractiveness of the air freshener market
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