An expert interview is a conversation with a specialist in the studied subject area. During such a conversation, the expert gives detailed answers that interest the client. The respondent helps to understand the specifics of the industry or segment, as well as to identify significant market trends.
The advantages of the method:
- Flexibility and efficiency;
- Obtaining reliable information;
- Understanding the hidden mechanisms, the fundamentals of the functioning of the market, the logic and motives of the participants;
- Building market forecasts in the absence of sufficient information.
Let's define the stages of the expert interview.
1. Formulation and setting of goals and objectives of the study.
Description of the problem, its current state and gaps.
2. Development of tools.
Drawing up a questionnaire, which includes all the questions of interest to the client, as well as blocks relating to information about the expert himself, his motives and his role in the survey.
This stage also includes testing the questionnaire on a small group of experts to eliminate possible errors.
3. Search for specialists in the field under study.
In order for the survey data to be reliable, it is necessary to invite experts who understand the problem under study.
You can find experts on special Internet sites and social networks. You can use the recommendations of colleagues and other specialists.
When engaging an expert in the survey, consider certain criteria:
- Level of expertise (education of the respondent, his position and place of work, his area of interest, experience in research);
- The level of objectivity (lack of self-interest in the study);
- Ability to work in a team (when conducting a mass survey).
4. Conducting research
5. Processing and interpretation of the received information
Methods for classifying and processing information:
- Pair comparison
- Sequential comparison
After the expert interview, the assessments of the specialists are agreed upon, and the final conclusion of the examination is developed.
Evaluation approval rules:
- majority rule - the opinion of the majority of experts is taken into account;
- rule of authority - the researcher relies on the opinion of more influential experts;
- the rule of average assessment - there is a "common denominator", an average opinion.
Conducting in-depth interviews is aimed at studying the following tasks:
- General understanding of the state and trends of the market;
- Determining the composition and characteristics of the leading participants and development factors;
- Study of intra-industry problems;
- Identification of opportunities and threats;
- Development of hypotheses for further quantitative research;
- Evaluation by specialists of previously put forward hypotheses;
- The study of "closed" or peculiar markets, information about which is not available in available sources;
- Analysis of the features of state regulation and state policy in a particular industry or segment;
- Forecast of the subsequent development of the market.
If you are planning to conduct a study, in our company the process will be as transparent and simple as possible for you:
- Submit your request by email, email, or phone. Our manager will contact you, ask about your tasks and wishes, help formulate goals, offer research options
- We will prepare a commercial offer with a detailed description of the research methods, specify its terms and cost
- We will answer your questions, adjust the commercial offer in accordance with your wishes
- We will send you an agreement to sign and an invoice for payment for the selected service.
- While the analysts are working, the manager will keep you updated on the progress of the study
- Based on the results of the analysis, you will receive a detailed report with the collected data, expert conclusions and forecasts. If necessary, we will finalize the report free of charge within the agreed terms of reference
Each study is individual, so there is no single tariff. The cost of the service is affected by the volume and availability of the necessary information, the specifics of the industry, the geography of the study, the wishes of the client, and many other factors. We approve the final price after drawing up a research plan and agreeing on the terms of reference. It does not change unilaterally.
With a low budget, you can purchase a ready-made analysis of the market you need. It is faster and cheaper than an individual study. This option is suitable for businesses at the decision-making stage – for example, whether it is worth investing in an unfamiliar direction.
What will be required from you
- Information about your business and tasks that you would like to solve with our help
- Your vision of the purpose of the study, plans for using its results
- Data you would like to see in the report
- Willingness to fill out a small questionnaire: it will help to formulate a wish and clarify the task